Personal Injury Marketing Minute Podcast

Episode #47 of the Personal Injury Marketing Minute features Andrea Staub and Zachary Campbell of Metzger Wickersham personal injury law firm in Pennsylvania. We discuss their experience with local community involvement. A few of the ways they participate in the

In Personal Injury Marketing Minute Podcast #46, Lindsey Busfield makes the case for embracing the things which make you unique. This episode was inspired by The Good Doctor episode “The Good Lawyer” Season 6, Episode 16, “The Good Lawyer” which

Branden Race D.C. specializes in helping chiropractors increase their revenue by implementing telehealth into their personal injury practice. In this podcast we discuss how personal injury lawyers can make connections with chiropractors, and how to optimize those relationships for everyone’s

Episode #44 of the Personal Injury Marketing Minute tackles leadership struggles in times of crisis. From pandemics to recessions, business leaders in the legal industry have needed to step up their game in order to keep their firms thriving. In

Episode #43 of the Personal Injury Marketing Minute features Trademark Attorney Alex Toporek and we discuss trademarking attorney’s slogans. In this podcast, you will learn: What is a trademark? Does a trademark prevent others from using my slogan? What can

Episode #42 of the Personal Injury Marketing Minute features Aryeh Elbaz of accessiBe. In this podcast, Aryeh explains why your law firm’s website needs to be ADA compliant and how to easily accomplish that. You will learn what ADA and

Anne has reported stories from the streets of Chicago to Vietnam, Romania, the Vatican, and Latin America and interviewed six American presidents including Carter, the Bushes, Clinton, and Obama.  Gigi has interviewed A-list celebrities like Robert Redford and worked with

How Do You Create Raving Fans? Joining us today is Chris Earley, a Personal Injury Lawyer in Massachusetts who is a magnet for raving fans. When it comes to marketing, there is simply no better lead than a referral. Why?

Welcome to the Personal Injury Marketing Minute where we quickly cover the hot topics in the legal marketing world. I’m your host, Lindsey Busfield. As I mentioned in an earlier podcast – All About Backlinks for Law Firms – law

Personal Injury Marketing Minute #38 features Paul Stutler, the founder of Theo. In this podcast, Paul explains Theo, a settlement risk analysis tool that uses data to calculate the potential outcomes of settlement offers. In this podcast, you will learn:

Personal Injury Marketing Minute #37 features John Reikes, the CEO of High Impact. In this podcast, John explains how medical animations are used in jury trials. High Impact is a full-service technical animation studio that creates custom animations for personal

Personal Injury Marketing Minute #36 is a mandatory, must hear podcast with Mike Liffrig, the founder of Fist Court. His clients win cases and build confidence – at no cost to them. First Court is company that offers sophisticated jury

Sam Mollaei, Esq. owns 7 law firms. On today’s podcast, he discusses virtual law firms, automation, time management, hiring virtual assistants, employees, focus times and more. Get Virtual Law Firm Secrets Here: https://a.co/d/arVaC5i Learn More About Legal Funnel Here: https://legalfunnel.com

Danny Decker is a business coach and marketing consultant. In this podcast, Danny explains how lawyers can tailor their messaging. We are thrilled to have marketing guru Danny Decker back on our show this week to talk about how to

Sam Mollaei, Esq. is a legal disruptor. He pioneered the Virtual Law Firm model, building 3 multi-million dollar virtual law firms in less than 5 years. As a lawyer he has generated over 12,000 clients online and gathered over 3,000

In this podcast we discuss how Google Business Profile (formerly Google My Business) pages rank in Google’s three pack, also known as the “local pack”. Recent, good reviews, organic rankings and user proximity are major factors. Of course, there is

James “Jimmy” Grant from Georgia Trial Attorneys at Kirchen & Grant, LLC joins us on the podcast today to discuss how he became an attorney, started a personal injury firm and now helps other PI lawyers with litigation. Jimmy is

Danny Decker is a business coach and marketing consultant. In this podcast, Danny explains how lawyers can tailor a marketing plan. Danny explains that business owners and attorneys need to identify their vision and the three Ms – market, message

Mark M. Bello is an attorney and also the author of the Zachary Blake Legal Thriller Series. In 1982, Mark was one of the first attorneys to sue the Catholic Church in a case of sexual abuse by clergy. In

Marcie Mangan, Director of Public Relations at Salvi, Schostok & Pritchard P.C., joins us today to discuss getting your law firm into the news. Marcie has experience working in a newsroom and has seen tens of thousands of press releases.

CPA and tax strategist Mike Jesowshek joins the podcast to teach us how to be proactive in your tax planning and maximize marketing deductions for attorneys and law firms. This podcast covers what “tax planning” is, what and when to

Matt Ruttenberg joins the podcast today to discuss 401K plans, how attorneys can save for retirement using pre-tax dollars and create incentives for law firm employees to stay on board. Matt is the CMO and Director of Business Development for

Personal Injury Attorney Logan Quirk joins us for Episode 25 of the Personal Injury Marketing Minute. In this podcast, Logan discusses marketing initiatives. Some of Logan’s leads come from business referrals, attorney referrals, referrals from past clients and SEO and

In this podcast, Lindsey covers the basics to Google Business Profiles, which are extremely important for law firms. Your Google Business Profile, formerly known as Google My Business page, needs to be created, claimed and optimized for your law firm

In this podcast, Lindsey covers the basics to backlinks, the most important Google ranking factor for law firms. Who needs them? Who does not need them? Should you buy them? See all episodes or subscribe to the Personal Injury Marketing

In this podcast, Lindsey quickly covers ballpark SEO fees. In general, most law firms spend around $3,000 – $10,000 per month on SEO. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Welcome to the

In this podcast, Allison C. Shields Johs, Esq, returns to discuss client communication. Allison recently wrote about client communications in the ABA TechReport. In her article, 2021 Websites & Marketing, she covers statistics, trends and work to be done by

The Personal Injury Marketing Minute episode #20 sums up what an SEO campaign means to most attorneys. In this podcast, Lindsey discusses the importance of links and content. Of course, there are other things mandatory for good SEO, such as

The Personal Injury Marketing Minute episode #19 is all about getting more Google reviews. In this podcast, Lindsey discusses what not to do and provides tips on how to ask for a review. Reviews are important and assist with rankings

The Personal Injury Marketing Minute episode #18 is an interview with Jacob Beckerman, the Founder and CEO of CoParse. CoParse is an app and a software for your computer used in many industries, including legal. Attorneys like CoParse because it

The Personal Injury Marketing Minute episode #17 is part 5 of a mini-series about marketing personal injury law firms. In this podcast, Lindsey discusses referral marketing. Referrals and clients who hear about you via word-of-mouth are tricky parts of marketing.

The Personal Injury Marketing Minute episode #16 is part 4 of a mini-series about marketing personal injury law firms. In this podcast, Lindsey defines and discusses SEM (paid Search Engine Marketing). If there is one thing that is universally true

The Personal Injury Marketing Minute episode #15 is part 3 of a mini-series about marketing personal injury law firms. In this podcast, Lindsey shares what does not work and 3 actionable tips for potentially successful PR. Listen to all episodes

The Personal Injury Marketing Minute episode #14 is part 2 of a mini-series about marketing personal injury law firms. In this podcast, Lindsey shares some tips about selecting a target audience and showing them that you care. Some of the

The Personal Injury Marketing Minute episode #13 is the beginning of a mini-series about some of the many ways to market a personal injury law firm and obtain more cases. SMART marketing is Specific, Measurable, Attainable, Relevant, Time based marketing.

The Personal Injury Marketing Minute episode #12 features Master Style Coach and Personal Brand Strategist Mary Michele Nidiffer. Mary covers what attorneys should wear when meeting prospective clients, in the courtroom, when going to trial, men’s and women’s style, and

This episode covers Google’s latest Broad Core Algorithm Update which began rolling out July 1, 2021. We will cover what a broad core algorithm update is, how often are there algorithm updates, when did July’s algorithm update began, what is

When a prospective client walks through your door for the first time, it is common sense to have your receptionist greet them. But what happens when they walk through your law firm’s digital door? When a visitor arrives at your

With the surging popularity of video platforms like TikTok and YouTube, some super successful lawyers have launched viral video marketing campaigns. How did they do it? First, they had to master the simple basics of videography. Video campaigns for lawyers

In this episode, Chris Mullins, aka “The Phone Sales Doctor”, provides absolutely wonderful tips on intake specialists. Intake specialists are very important for personal injury law firms and all types of attorneys. Chris Mullins discusses the difference between a receptionist

In this podcast, Tom Boyle, Co-Founder of TrustBooks, discusses how TrustBooks helps not just Personal Injury Attorneys, but many other attorney types manage their trust accounts and meet State Bar compliance. TrustBooks also now offers full legal accounting. After years

In this podcast, Allison C. Shields Johs, Esq, discusses her recent article 2020 Websites & Marketing. The article covers the websites and lawyer marketing portion of the ABA 2020 Legal Technology Survey Report, and some basic things solos and small

Michael Morris is an Entrepreneur with an extensive background in sales and print advertising.  In this podcast episode, Mike tells us how personal injury law firms used to advertise in Yellow Page style directories. See all episodes or subscribe to

Tom Lenfestey is an attorney, CPA and owner of The Law Firm Exchange. In this episode Tom explains how law firms are prepared for sale and sold. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.

In this episode of the Personal Injury Marketing Minute Podcast, we interview “The Lawyer” from TikTok, Anthony Barbuto, and learn about his journey to 2 million followers. Anthony Barbuto’s brand on TikTok is “The Lawyer”. He was one of (if

Katie Briel is a Digital Marketing Manager at the international law firm Womble Bond Dickinson. She joins us for Episode #2 of the Personal Injury Marketing Minute to discuss how attorneys and law firms can use LinkedIn to promote content

Episode #1 of the Personal Injury Marketing Minute is here and so are Google’s new Local Service Ads. In this episode, we provide a basic overview of what they are, how to get them and what they cost. What are