Personal Injury Marketing Minute Podcast

Chris Mullins, The Phone Sales Doctor, joins us today to discuss her upcoming PILMMA roundtable – Intake. You can spend millions of dollars on marketing and have it be all for naught if your intake team is dropping the ball.

Attorney Lawrence LeBrocq, CEO and Managing Partner of Garces, Grabler and LeBrocq PC (GGL), joins us today to discuss Processes and Systems to Maximize Profit in a Personal Injury Law Firm. He’ll be speaking at the PILMMA Super Summit this

As we continue our Spotlight on PILMMA series, Attorneys Greg Ward and Jany Martínez-Ward of  join us to discuss the strategies and pitfalls lawyers face as they scale their practices. The Ward Law Group has grown significantly, and has offices

Cindy Speaker, CEO of Speaker Media and Marketing, joins us today as we continue our “Spotlight on PILMMA” series. At the PILMMA Super Summit 2025 conference, she will be discussing the Best Strategies for Business Marketing. But today, she will

Sterling Hawkins joins us today to discuss his “No Matter What” approach to success. This mindset has helped him grow through some of the most challenging transitions in his life, and he is sharing this mindset with the PILMMA community

Law firm hiring expert, Jay Henderson, joins us today as we continue our Spotlight on PILMMA series. Having the right people in place makes all the difference when it comes to scaling your law firm. Obviously, each role requires a

Trey Harrell from Charleston’s Trey Harrell Law Office joins us today to discuss his upcoming PILMMA presentation on how to compete with that 800lb gorilla. Every law firm has different goals. Some want to be the big fish in their

In today’s Spotlight on PILMMA series episode, Raquel Gomes, the founder of Staffi, joins us to discuss how hiring virtual assistants can help law firms support their operations. This episode and the next several will feature PILMMA speakers in our

Mary Ellen O’Connor, founder of O’Connor Law, PLLC, joins us to discuss how she hires, retains, and works with remote team members. This episode and the next several will feature PILMMA speakers in our “Spotlight on PILMMA” podcast series. Mary

Erica Caviness is the founder and lead consultant at Thrive Concepts. In this episode, Erica discusses “How lawyers can leverage their operational strengths.” In this discussion, we discuss how Thrive Concepts uses the Kolbe assessment to identify operational strengths, how

Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers, joins us to discuss prioritizing profit over calls. Cassidy will be speaking at PILMMA Super Summit 2025. This episode and the next several will feature PILMMA speakers in our “Spotlight

Jan Roos from CaseFuel joins us today to discuss Meta advertising. Meta ads can be effective for PI lawyers if used strategically, focusing on educational content and earlier stages of client awareness. Success metrics should focus on qualified leads/transfers and

Steve Fretzin joins up for Episode 93 to discuss coaching for Personal Injury Attorneys. Steve works with solo attorneys on up to multi-million dollar firms with multiple attorneys. In this podcast, Steve discusses planning, business development, administration, intake, tech stack,

Ken Hardison from PILMMA joins us today to discuss what PILMMA is and how it started. Ken also covers the benefits of mastermind groups, how the PILMMA Super Summit works, his favorite part of the conference, how firms grow with

Attorney David Maloney runs fantastic Super Bowl TV ads for Maloney Lyons, LLC. In this podcast, David explains how he got started running Super Bowl ads, and why the people of Mobile Alabama eagerly await his firm’s ads each year.

Attorney Loren Schwartz, Partner at Rouda Feder Tietjen & McGuinn in San Francisco, joins the Personal Injury Marketing Minute to discuss Top of Mind Awareness. We discuss some of the marketing strategies Loren has used, and not used, return on

Attorney Brittnie Panetta joins us today to discuss wildfire lawsuits. Brittnie works with the Matthews and Associates law firm, which has handled many wildfire lawsuits in California and Hawaii. This episode covers the current status of the Eaton Wildfire (as

Seasoned Trial Attorney Gary Miles mentors attorneys and entrepreneurs. He joins us for Personal Injury Marketing Minute #88 to discuss how he helps them obtain health and wealth. In this episode, we’ll cover the importance of mentorship, challenges for young lawyers,

Distinguished Centre College alumni who work in law discuss how Centre College in Danville, Kentucky helped prepare them for their career. Guests include Andrew Mize, Barrett Freeman, Ashley Eklund and Zach Shewmaker. In this podcast, the guests (and host) will

Michael Bonamarte, IV is the Managing Partner at Levin & Perconti. In this podcast, Mike will discuss how the law firm has grown over the last 20 years to become a major law firm in Chicago. Mike joined as a

Mark Longo and Daniela Bittner, owners of beloved social media stars Peanut the squirrel and Fred the Raccoon, are suing New York State over their seizure and killing by authorities. Their attorney, Nora Constance Marino, joins the podcast today to

Courtney Walton, a legal assistant at The Lanier Law Firm, joins Personal Injury Marketing Minute #84 to share her story on the exciting journey to law school, and how her employer inspired her and assisted her. Courtney covers how she

Attorney Barret Freeman of Freeman Childers in Corbin Kentucky joins us today to discuss their approach to marketing in rural areas. We’ll discuss unique challenges of advertising in a rural town, the close-knit nature of rural communities, common marketing misconception,

Brenda Barnes and Camille Stell, authors of “RESPECT – an Insight to Attorney Compensation Plans”, join us today for Personal Injury Marketing Minute #82 to discuss how to create a fair compensation plan for your law firm. In this podcast,

Jon Groth, of Groth Law Firm, joins us today to discuss his acquisition of another personal injury law firm and how that helped him to grow his caseload. Jon discusses his background, how he ran into a firm to purchase,

Personal Injury Marketing Minute #80 features Attorney Chadwick Johnson from Mindful Injury Law. Chadwick discusses something all attorneys need, mindfulness. Chadwick’s peacefulness is infectious and we’re instantly at peace speaking with him. He’s very focused on the “now”. In this

Personal Injury Marketing Minute #79 features Taylor Neuffer, the president of Chamber Media. Taylor joins us today to discuss how to make a memorable brand identity, even if you are more introverted or reserved. Taylor discusses what Chamber Media does,

Gabriel Stiritz, the Founder and CEO of Lexamica, joins us today for Personal Injury Marketing Minute #78. We discuss how your law firm can both increase your leads, as well as profit from cases you don’t necessarily want to handle

Attorney Stephanie Sherman joins us for Personal Injury Marketing Minute #77 to discuss representing the underdog. Stephanie is a multiple award-winning trial lawyer and partner at Wisner Baum, and she has won landmark cases worth hundreds of millions against some

Of all of the website chat platforms available, few have gotten as much hype as the Intaker chat platform. Six months ago, I had never heard of them. But now I see their program on legal websites everywhere. Even some

Catherine Register is the Director of Marketing at Fasig Brooks, a well-respected personal injury firm in Florida. She joins us for Personal Injury Marketing Minute 75 to tell us what a CMO does. This is an excellent episode all personal

Karl Seelbach, a successful personal injury lawyer and the founder of Skribe.ai joins us today to discuss how to master delegation with people and technology. Delegation can be a struggle. You know your practice and how you like things done

Roger Foisy & Aby Alameddine  join us for Personal Injury Marketing Minute Podcast #73 to discuss “Private Footprint”, a permission-based tool designed to allow clients to grant personal injury attorneys permission to review and analyze client social media content. Private

Attorney Rob Jarchi joins us for Personal Injury Podcast Minute #72 to provide advice for new lawyers. Rob discusses how he obtained his first job, mentorship, work-life balance, skills, communication, challenges, burnout, goals, books and advice! Visit Rob online here:

Attorney Kenny Eliason joins us for Personal Injury Marketing Minute #71 to discuss the RECORD app. RECORD is for your clients, is HIPAA compliant, and integrates with CASEpeer, Clio, Filevine, MyCase, Smokeball, Zapier and more. RECORD helps you increase the

Attorney Andrew Trusevich joins us for Personal Injury Podcast Minute #70. He has had an impressive legal career in both labor and employment law and civil trial law. Andy joins us today to talk about taking those next steps into a

Dan Ambrose joins us for Personal Injury Podcast Minute #69 and discusses Trial Lawyers University. Complete with destination venue, all-star speaker lineup, truly fun activities, and amazing networking opportunities. Dan Ambrose, the founder of Trial Lawyer University is here to

Kassidy McVey and Tim Jakubowski from Nota by M&T Bank join us on the podcast today to discuss Nota. Nota is a cloud platform which provides business banking solutions for attorneys managing small law firms. This podcast covers why M&T

Attorney Doug Burnetti joins us for Personal Injury Podcast Minute #67. Have you seen his billboards around central Florida? In this podcast, Doug will go over what has changed in Personal Injury marketing over the last 30 years, how he

Attorney Steve Levin, founding partner at Levin and Perconti in Chicago joins us for episode 66 of the Personal Injury Marketing Minute to discuss social media and kids. In January 2024, the senate judiciary committee held a full committee hearing

Juvo Leads Co-Founder Ted DeBettencourt joins us for episode 65 of the Personal Injury Marketing Minute to discuss AI vs human chatbots attorneys use on their websites in 2024. In this podcast, we cover what Juvo is, which types of

Levi Lascak joins us for podcast #64 to discuss creating content on YouTube. He’s a real estate agent and what worked for him can work for personal injury attorneys as well. Levi covers how he got started with YouTube, what’s

Attorney Tom Wagstaff is an attorney in Kansas City who focuses his practice on complex litigation involving nursing home abuse. In this podcast, Tom discusses Elopement Cases complexities, examples, and winning these types of cases. Tom also covers What is

Brandon Banks is an attorney in San Francisco, California who practices Employment Law. In this podcast, Brandon discusses some ways he attracts Wrongful Termination cases. All Employment Lawyers can tell you all about the wrong types of cases being in

Attorney Tom Wagstaff is an attorney in Kansas City who focuses his practice on complex litigation involving nursing home abuse. In this podcast, Tom explains some of the challenges and differences between nursing home abuse cases and the more run

Megan Braverman from Berbay Marketing and PR is joining us today to walk us through the challenges and opportunities for personal injury lawyers trying to score some media attention. Great PR can do so many wonderful things for law firms.

In this podcast, Personal Injury Attorney Will Gosney provides some insight on how TV ads have helped Ylla Gosney, Attorneys at Law with their practice in Oklahoma. With heavy spenders in the area, they chose to create very high quality,

Attorney Brian Glass shares outstanding advice on work life balance for lawyers. Personal Injury Marketing Minute #58 will cover why is it important to disengage and create work-life balance, how can a lawyer structure their time to create a more

Gary Kilpatrick is an expert witness who has extensive experience with automotive accident reconstruction. He has a degree in engineering paired with a lifetime of knowledge of industrial mechanics. Gary joins us for Episode #57 of the Personal Injury Marketing

Katie Briel is a Digital Marketing Manager at the international law firm Womble Bond Dickinson. She joins us for Episode #56 of the Personal Injury Marketing Minute to discuss how personal injury attorneys and other lawyers can develop a personal

Attorney Esther Labovick joins us for Personal Injury Marketing Minute #55 and discusses building an authentic, genuine community. She goes over what inspired it, how it’s helped the community, and how it’s helped Labovick Law Group. She founded Hispanos Unidos

Attorney Brian Labovick is a Florida Personal Injury Attorney with an outstanding referral program called the “Family of Warriors”. Brian began getting referrals before we had cell phones by passing out business cards. As of 2023, he now receives thousands

Today we are going to take a deep dive into OTT advertising for personal injury lawyers. We will cover the basics of what OTT advertising is, how much it costs, how to get started, and some tips on making effective

Attorney Kyle Smith is a cyclist who works exclusively with bicycle crash victims in his area at Paceline Law. In this podcast, Kyle explains why people remember him when they need his services. Kyle also discusses the pros and cons

Joining us for Episode #51 of the Personal Injury Marketing Minute is Sam Mollaei. In this episode, Sam covers how he automates his law firms and tells us about “My Legal Academy”. In this episode we’ll also cover how Sam

Joining us for Episode #50 of the Personal Injury Marketing Minute is Allison Johs. This podcasts covers why you may or may not want to spend your time on social media. Some common goals include visibility, engagement, obtaining clients or

Joining us for Episode #49 of the Personal Injury Marketing Minute is Allison Johs. This podcasts covers how mediation works in personal injury cases, the pros of mediation, what happens when things don’t work out, and how a personal injury

Marketing in the legal world is all about finding new and creative ways to let prospective clients know that you are there to help when they need you. You can do this through your website, billboards, TV commercials, and through

Episode #47 of the Personal Injury Marketing Minute features Andrea Staub and Zachary Campbell of Metzger Wickersham personal injury law firm in Pennsylvania. We discuss their experience with local community involvement. A few of the ways they participate in the

In Personal Injury Marketing Minute Podcast #46, Lindsey Busfield makes the case for embracing the things which make you unique. This episode was inspired by The Good Doctor episode “The Good Lawyer” Season 6, Episode 16, “The Good Lawyer” which

Branden Race D.C. specializes in helping chiropractors increase their revenue by implementing telehealth into their personal injury practice. In this podcast we discuss how personal injury lawyers can make connections with chiropractors, and how to optimize those relationships for everyone’s

Episode #44 of the Personal Injury Marketing Minute tackles leadership struggles in times of crisis. From pandemics to recessions, business leaders in the legal industry have needed to step up their game in order to keep their firms thriving. In

Episode #43 of the Personal Injury Marketing Minute features Trademark Attorney Alex Toporek and we discuss trademarking attorney’s slogans. In this podcast, you will learn: What is a trademark? Does a trademark prevent others from using my slogan? What can

Episode #42 of the Personal Injury Marketing Minute features Aryeh Elbaz of accessiBe. In this podcast, Aryeh explains why your law firm’s website needs to be ADA compliant and how to easily accomplish that. You will learn what ADA and

Anne has reported stories from the streets of Chicago to Vietnam, Romania, the Vatican, and Latin America and interviewed six American presidents including Carter, the Bushes, Clinton, and Obama.  Gigi has interviewed A-list celebrities like Robert Redford and worked with

How Do You Create Raving Fans? Joining us today is Chris Earley, a Personal Injury Lawyer in Massachusetts who is a magnet for raving fans. When it comes to marketing, there is simply no better lead than a referral. Why?

Welcome to the Personal Injury Marketing Minute where we quickly cover the hot topics in the legal marketing world. I’m your host, Lindsey Busfield. As I mentioned in an earlier podcast – All About Backlinks for Law Firms – law

Personal Injury Marketing Minute #38 features Paul Stutler, the founder of Theo. In this podcast, Paul explains Theo, a settlement risk analysis tool that uses data to calculate the potential outcomes of settlement offers. In this podcast, you will learn:

Personal Injury Marketing Minute #37 features John Reikes, the CEO of High Impact. In this podcast, John explains how medical animations are used in jury trials. High Impact is a full-service technical animation studio that creates custom animations for personal

Personal Injury Marketing Minute #36 is a mandatory, must hear podcast with Mike Liffrig, the founder of Fist Court. His clients win cases and build confidence – at no cost to them. First Court is company that offers sophisticated jury

Sam Mollaei, Esq. owns 7 law firms. On today’s podcast, he discusses virtual law firms, automation, time management, hiring virtual assistants, employees, focus times and more. Get Virtual Law Firm Secrets Here: https://a.co/d/arVaC5i Learn More About Legal Funnel Here: https://legalfunnel.com

Danny Decker is a business coach and marketing consultant. In this podcast, Danny explains how lawyers can tailor their messaging. We are thrilled to have marketing guru Danny Decker back on our show this week to talk about how to

Sam Mollaei, Esq. is a legal disruptor. He pioneered the Virtual Law Firm model, building 3 multi-million dollar virtual law firms in less than 5 years. As a lawyer he has generated over 12,000 clients online and gathered over 3,000

In this podcast we discuss how Google Business Profile (formerly Google My Business) pages rank in Google’s three pack, also known as the “local pack”. Recent, good reviews, organic rankings and user proximity are major factors. Of course, there is

James “Jimmy” Grant from Georgia Trial Attorneys at Kirchen & Grant, LLC joins us on the podcast today to discuss how he became an attorney, started a personal injury firm and now helps other PI lawyers with litigation. Jimmy is

Danny Decker is a business coach and marketing consultant. In this podcast, Danny explains how lawyers can tailor a marketing plan. Danny explains that business owners and attorneys need to identify their vision and the three Ms – market, message

Mark M. Bello is an attorney and also the author of the Zachary Blake Legal Thriller Series. In 1982, Mark was one of the first attorneys to sue the Catholic Church in a case of sexual abuse by clergy. In

Marcie Mangan, Director of Public Relations at Salvi, Schostok & Pritchard P.C., joins us today to discuss getting your law firm into the news. Marcie has experience working in a newsroom and has seen tens of thousands of press releases.

CPA and tax strategist Mike Jesowshek joins the podcast to teach us how to be proactive in your tax planning and maximize marketing deductions for attorneys and law firms. This podcast covers what “tax planning” is, what and when to

Matt Ruttenberg joins the podcast today to discuss 401K plans, how attorneys can save for retirement using pre-tax dollars and create incentives for law firm employees to stay on board. Matt is the CMO and Director of Business Development for

Personal Injury Attorney Logan Quirk joins us for Episode 25 of the Personal Injury Marketing Minute. In this podcast, Logan discusses marketing initiatives. Some of Logan’s leads come from business referrals, attorney referrals, referrals from past clients and SEO and

In this podcast, Lindsey covers the basics to Google Business Profiles, which are extremely important for law firms. Your Google Business Profile, formerly known as Google My Business page, needs to be created, claimed and optimized for your law firm

In this podcast, Lindsey covers the basics to backlinks, the most important Google ranking factor for law firms. Who needs them? Who does not need them? Should you buy them? See all episodes or subscribe to the Personal Injury Marketing

In this podcast, Lindsey quickly covers ballpark SEO fees. In general, most law firms spend around $3,000 – $10,000 per month on SEO. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Welcome to the

In this podcast, Allison C. Shields Johs, Esq, returns to discuss client communication. Allison recently wrote about client communications in the ABA TechReport. In her article, 2021 Websites & Marketing, she covers statistics, trends and work to be done by

The Personal Injury Marketing Minute episode #20 sums up what an SEO campaign means to most attorneys. In this podcast, Lindsey discusses the importance of links and content. Of course, there are other things mandatory for good SEO, such as

The Personal Injury Marketing Minute episode #19 is all about getting more Google reviews. In this podcast, Lindsey discusses what not to do and provides tips on how to ask for a review. Reviews are important and assist with rankings

The Personal Injury Marketing Minute episode #18 is an interview with Jacob Beckerman, the Founder and CEO of CoParse. CoParse is an app and a software for your computer used in many industries, including legal. Attorneys like CoParse because it

The Personal Injury Marketing Minute episode #17 is part 5 of a mini-series about marketing personal injury law firms. In this podcast, Lindsey discusses referral marketing. Referrals and clients who hear about you via word-of-mouth are tricky parts of marketing.

The Personal Injury Marketing Minute episode #16 is part 4 of a mini-series about marketing personal injury law firms. In this podcast, Lindsey defines and discusses SEM (paid Search Engine Marketing). If there is one thing that is universally true

The Personal Injury Marketing Minute episode #15 is part 3 of a mini-series about marketing personal injury law firms. In this podcast, Lindsey shares what does not work and 3 actionable tips for potentially successful PR. Listen to all episodes

The Personal Injury Marketing Minute episode #14 is part 2 of a mini-series about marketing personal injury law firms. In this podcast, Lindsey shares some tips about selecting a target audience and showing them that you care. Some of the

The Personal Injury Marketing Minute episode #13 is the beginning of a mini-series about some of the many ways to market a personal injury law firm and obtain more cases. SMART marketing is Specific, Measurable, Attainable, Relevant, Time based marketing.

The Personal Injury Marketing Minute episode #12 features Master Style Coach and Personal Brand Strategist Mary Michele Nidiffer. Mary covers what attorneys should wear when meeting prospective clients, in the courtroom, when going to trial, men’s and women’s style, and

This episode covers Google’s latest Broad Core Algorithm Update which began rolling out July 1, 2021. We will cover what a broad core algorithm update is, how often are there algorithm updates, when did July’s algorithm update began, what is

When a prospective client walks through your door for the first time, it is common sense to have your receptionist greet them. But what happens when they walk through your law firm’s digital door? When a visitor arrives at your

With the surging popularity of video platforms like TikTok and YouTube, some super successful lawyers have launched viral video marketing campaigns. How did they do it? First, they had to master the simple basics of videography. Video campaigns for lawyers

In this episode, Chris Mullins, aka “The Phone Sales Doctor”, provides absolutely wonderful tips on intake specialists. Intake specialists are very important for personal injury law firms and all types of attorneys. Chris Mullins discusses the difference between a receptionist

In this podcast, Tom Boyle, Co-Founder of TrustBooks, discusses how TrustBooks helps not just Personal Injury Attorneys, but many other attorney types manage their trust accounts and meet State Bar compliance. TrustBooks also now offers full legal accounting. After years

In this podcast, Allison C. Shields Johs, Esq, discusses her recent article 2020 Websites & Marketing. The article covers the websites and lawyer marketing portion of the ABA 2020 Legal Technology Survey Report, and some basic things solos and small