Meet Our Team
The Optimize My Firm team is based out of North Carolina. Our team members reside in NC, TX, FL & WV. We serve clients nationwide and sometimes worldwide. We’ve been fully remote since 2012.
Len
Founder, President
Len was the owner/operator of an IT firm and sold the company in 2012. He now helps law firms market themselves online the same way he used to market his firm.
Len’s SEO research has been quoted in Bloomberg, Axios, Search Engine Land, Search Engine Journal and Search Engine Roundtable. He started building things online early; in 1991 he was one of the first providers of basic Internet services.
You would never guess he’s a computer guy – he loves gardening, fishing, 4-wheeling, camping, hiking, German Shepherds and Jeeps.
Lindsey
Vice President, Director of operations
Lindsey is a PMP Certified project manager and SEO expert with a background in legal marketing. She closely monitors each client’s portfolio and develops strategies based on current SEO trends. Lindsey develops and executes the content management, backlink, and client data reporting initiatives. Additionally, she hosts the Personal Injury Marketing Minute podcast where she quickly covers the hot topics in the legal marketing world.
In her spare time, she loves inventing board games, playing pickleball, and talking about pasture raised chickens.
Dan
Director of SEO
Dan has always been deeply interested in the internet and how it works. At the age of 11, he taught himself HTML and started building his own webpages. While in college he started creating full websites, which led him to look for ways to get them seen by more people. Naturally, this sparked his interest in the world of SEO.
Throughout Dan’s professional career, he’s done SEO work for companies ranging from small local businesses to Fortune 500 companies.
In Dan’s free time, he enjoys watching footbal, hanging out with his dog, working out, and tweeting about SEO @DanFoland. He also volunteers his help on various Google forums.
Scott
Senior Editor
Scott is a former television news producer who is the lead writer for Optimize My Firm. He composes original content for each client using data-driven SEO strategies. The content that Scott creates includes web pages that highlight our clients’ services as well as blog posts that cover relevant accidents in the client’s target market.
Scott is a lifelong writer – the guy at the coffee shop jotting down every idea that comes to mind. He has two decades of experience in broadcast journalism, coordinating and providing content for live newscasts. He has roots in Western North Carolina, Alaska, and in Spokane, Washington. He enjoys hiking with his dog, reading old science fiction novels, and fly fishing.
Brian
Legal Content Writer
Maggie
Legal content writer
Maggie is a legal content writer who enjoys planning, researching, and constructing web pages and blog posts on various topics. She has experience in writing articles pertaining to personal injury law, criminal defense, immigration, and more.
Aside from her experience in legal content writing, Maggie has had her fiction works published across the web and loves creating artwork. She can typically be found with a scary book in her hand, enjoying Scrabble and other board games with her family, and playing with her dog.
Bridget
Outreach Specialist
Jay
Website Designer
Jay is a web developer and design enthusiast with 10+ years of experience developing custom websites, and a background in user experience design, psychology, communications, and graphic design. He enjoys building sites that are not only beautiful but are designed to guide prospective clients to take action…aka call your law firm.
Jay loves running, making art, and eating ice cream. He is well versed on all of the best new flavors on the market.
Chris
Legal Content writer
Chris is a retired Chicago Personal Injury Attorney who now writes for Optimize My Firm. He is probably scuba diving somewhere in the Pacific Ocean right now.
We are the Personal Injury SEO People
We are a team of industry experts who closely monitor SEO
trends and implement effective strategies for our clients. We focus our efforts
on helping ethical, client-centered personal injury law firms outrank their
competition.