Local Service Ads for your law firm
Local Service Ads for Personal Injury Attorneys help potential clients find you for the services that you offer. Local Service Ads (LSAs) display in the counties you select, and you only pay Google when someone calls you directly through the ad.
Contact us today if you would like assistance configuring Local Service Ads for your law firm.
Do people use Local Service Ads?
Most people scroll past ads, so ranking in local search results is always our primary focus. However, LSAs have initially been a cost effective way to get new leads. There will always be a percentage of people who do use ads, so having your ad at the top of the front page of Google ensures you are able to capture as many leads as possible.
What do Local Service Ads cost Personal Injury Attorneys?
As of late 2020, LSAs are running about $65 per click in cities of around 500,000 people. In cities with over 1 million people and in competitive areas of California, leads have been running $150 – $200 per click. We do expect this price to increase over time as more personal injury attorneys join the LSA program.
What's the difference between Google Ads and Local Service Ads?
Google Ads, formerly called Google Adwords, is a Pay Per Click product. Your ad is displayed, and you pay Google when people click the ad, regardless of the client converting or not.
Google Local Service Ads are a Per Per Leads product. You only pay per phone call. There’s a screening process and it takes a couple weeks to get LSAs in place. You also set a weekly budget, and Google will display your ad in the areas you specify. An easy to use dashboard displays inbound calls and provides a recording of all inbound calls.