SEO for Personal Injury Law Firms

The "Personal" Law Firm SEO Marketing Company

We help Personal Injury Law Firms grow with SEO and Content Marketing.

We help you get leads from prospective clients when they are searching Google for a Personal Injury Attorney. In general, this is usually accomplished by creating great content that’s custom tailored to your firm and your clients, and obtaining the links needed which Google rewards.

We are the team behind some of the most powerful, highest ranking, most trafficked personal injury websites in the USA.

  • Exclusive. We almost always only work exclusively with one law firm per geographic area.
  • Experts. Our clients get the brightest in the business. We have a proven track record with clients still using us on a monthly basis for over 10 years.
  • Personal. Law firms we work with are on top of our minds every day, 7 days per week. We develop a deep understanding of your firm and your client’s needs.

If your needs match our abilities, let’s have a conversation and see if we’re a match.

How Does (Great) SEO Help Personal Injury Law Firms?

When people search Google for a Personal Injury Lawyer, they are extremely likely to contact a law firm on the front page of Google.

“Personal Injury Lawyer” and “Car Accident Lawyer” are high intent transactional search queries. This means that people performing a search on Google are actively looking for a consultation with a lawyer.

Great SEO results in front page organic rankings and your law firm displaying in Google’s Local Results. Great SEO results in more phone calls. Great SEO results in more leads. Great SEO results in more cases.

Our clients have repeatedly told us that SEO is the most cost effective marketing they’ve ever done.

What is Personal Injury Lawyer SEO?

SEO (Search Engine Optimization) is basically the process of getting a Personal Injury Law Firm’s website to rank well organically in both the local pack & organic results.

This is accomplished by having a user friendly website, great content, and most importantly, better backlinks than your competitors have.

Of course, there’s a little more to it than that, but that’s the gist of it.

No Contracts and a Holistic Approach.

The only contract we provide you with is one of exclusivity. We also only work with clients who want and/or need us. We honestly can’t even comprehend locking someone into something they are not happy with. We most definitely do not have the time or desire to ever do such a thing.

After being retained, our first steps are to ensure that YOU have possession over your domain name, content, website, Google My Business pages, Ads account, Analytics data & Search Console. We have helped nearly every law firm that We’ve worked with claim, reclaim or take possession of at least one of these critical things.

Expanding Your Law Firm.

Several of the law firms we have worked with for years have gone on to expand their practice by hiring additional attorneys, growing their physical practice, moving to a larger location and/or expanding into new cities.


We could devote an entire thick book to backlinks. In a nutshell, good links are what helps a site rank better. “Good” links are natrual(ish) and topically relevant. When another website references yours, it passes a signal to the search engines that you’re relevant. Like it or not, this is how Google and others determine where your site should place in search results.

There are also worthless links. These are links which do not impact your search ranking.

Finally there are bad links. We see law firms with bad links on a daily basis. Bad links are links which use your exact anchor text, or come from a spammy website, or are just obviously placed in an effort to manipulate search rankings.


Everyone knows they need content, but they don’t know why. The truth is, just adding content to a site to have it is often a wasted effort. In some cases, having too many small pages will actually make a site perform poorly in the search results.

Having quality content that people are actually reading is what really moves the needle. Some types of content we cover for attorneys includes:

  • Main areas of practice pages
  • City specific pages
  • Q&A style content which covers questions people in your area are searching for after being injured
  • Coverage of recent vehicular accidents

What our clients have to say...

Len has worked with my office continuously since 2014. When I started with him, I had a small office and gross revenues of less than 750K. I had a good domain,, but didn’t know what to do with it. Len has been guiding me around Google Search territory successfully during the past 7 years. We have grown from a staff of 8 to a staff of 25 and are now doing over 5 Million a year gross. When our ratings slipped or we had some other issues with ranking in our area, Len has always been responsive and there when we needed him. If you are thinking of hiring anyone else to help you on SEO, just STOP. They are the best. Call me anytime for further information.

Get SEO for your Personal Injury Law Firm today.

Contact us today for a free consultation and website evaluation. Your information will be kept strictly confidential.


Does SEO work?

Yes. SEO works – someone has to rank on the front page.

The Google algorithm looks at several criteria when deciding who to rank at the top of the search results. We build content that is optimized for Google’s algorithm to help you outrank your competition.

Does SEO really create leads?

Yes. Ask any attorney who ranks highly in Google where they get their leads from.

The same goes for any industry – pizza shops, dentists, roofers, etc – anyone who has ranked well before can tell you the value of it.

My last SEO company screwed me. Will you? 

No. 100% of our clients have been through previous SEO companies. Some were incompetent and others are just bad. Even when they start out with good intentions, many SEO companies will start strong then slack off once the client lets their guard down. We don’t.