Optimize My Firm provides a full suite of digital marketing needs for personal injury law firms.


We provide technical, on-site SEO and backlink acquisition strategies to get you exposure to people in your area who are searching Google for an attorney. We have worked with attorneys in major cities since 2012 and can handle the most competitive niches.

Local Search Marketing

Rank competitively in local markets. We help law firms show up organically in Google My Business Listings, Google Maps, the Local 3 pack and in organic search results with Local SEO. You need to show up where your local clients are looking.

If Your Clients Aren’t Finding You Here, They Aren’t Finding You. Period.

If Your Clients Aren’t Finding You Here, They Aren’t Finding You. Period.

Content Development

Areas of Practice pages, blogs covering recent accidents, legal information which covers questions your ideal clients are asking search engines. These are some of the topics we cover with content development. Our in house attorneys and content creators write custom content which converts.

Website Design

While it is important to direct potential clients to your website, you need an easy-to-use, professional website that will make them want to pick up the phone and call. We build and maintain custom fast, secure, accessible WordPress websites that convert.

Google Ads

Race to the top of the Google search results. Quickly drive more traffic to your website through paid advertisements on Google. We are a certified Google Partner and manage Pay Per Click campaigns, display campaigns and remarketing ads.

Local Service Ads

Local Service Ads are designed to get your phone ringing. These are Google’s new Pay Per Lead wing of Google Ads. This means that you only get charged when someone sees your Local Service Ad and calls you. We will manage the set-up and guide you through the LSA management process.