Podcast: How Much Does SEO Cost Law Firms? Personal Injury Marketing Minute #22

In this podcast, Lindsey quickly covers ballpark SEO fees. In general, most law firms spend around $3,000 – $10,000 per month on SEO.

See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.


Welcome to the Personal Injury Marketing Minute where we quickly cover the hot topics in the legal marketing world. I’m your host, Lindsey Busfield.

When talking to a service provider, the “how much do you charge?” question feels horribly uncomfortable. It has really awkward first-date vibes, or maybe it is just me.

That being said, this conversation is vitally important when deciding on whether or not to embark on a major marketing investment like SEO.

Whenever we speak with a new client, we let them know up front that SEO is NOT for every law firm. SEO is only an option for lawyers who are serious about wanting to grow their practices and have the budget to do so.

Effective SEO takes a lot of planning, writing, link building, and project management – as such, it can be a substantial investment. These factors are only compounded in highly saturated markets.

There are some SEO agencies who are happy to take $500-1000/month and give you crappy articles like “is smoking bad for you” or spammy backlinks on fake blogs. But in the world of legal marketing, you will quickly learn that you get what you pay for.

So, back to the question: what do we charge for SEO?

Our exact price is going to depend on where your firm is located, how competitive the area is, how quickly you want to see results, and how broad the objectives are.

What does SEO cost?

Most small to medium firms in many cities can expect to pay anywhere from $3,000/month to $10,000/month. We won’t provide lower package options because cheap SEO delivers bad results.

If you would like a quote for your law firm, get in touch today.