Whether you love Google My Business or it is the bane of your existence, it is important that your law firm leverages it as a tool to attract prospective clients. This important piece of Google real estate is the first comprehensive look that a client might have of your business. It tells them your firm’s name, website link, location, phone
The Personal Injury Marketing Minute episode #12 features Master Style Coach and Personal Brand Strategist Mary Michele Nidiffer. Mary covers what attorneys should wear when meeting prospective clients, in the courtroom, when going to trial, men’s and women’s style, and much more. You may visit Mary’s website or connect with her here: Website: https://stylebymarymichele.com/ Store: https://shopstylefinder.com/ Insta: https://www.instagram.com/shopstylefinder/ Email: Michele
This episode covers Google’s latest Broad Core Algorithm Update which began rolling out July 1, 2021. We will cover what a broad core algorithm update is, how often are there algorithm updates, when did July’s algorithm update began, what is unique about it, overlapping updates (such as the Google Page Experience update and Core Web Vitals). Finally… Should law firms
You might have heard a lot of buzz lately about Local Services Ads (LSAs). It seems like every few months, you hear about the latest thing that your legal marketing portfolio must absolutely include. Well, this is one of those things that almost all of the attorneys we work with demand. But what are LSAs? LSAs are a Pay Per
When starting a new business or opening a new office location, it is crucially important to properly set up your Google My Business account. In most cases, this is a relatively simple process. You go to business.google.com, enter your business information, Google sends you a post card with a verification code, you enter it, and viola – you have a
When a prospective client walks through your door for the first time, it is common sense to have your receptionist greet them. But what happens when they walk through your law firm’s digital door? When a visitor arrives at your website, they should also be greeted by someone who can answer their questions and connect them with the right lawyer.
With the surging popularity of video platforms like TikTok and YouTube, some super successful lawyers have launched viral video marketing campaigns. How did they do it? First, they had to master the simple basics of videography. Video campaigns for lawyers do not require a full camera crew or expensive equipment. Legal marketing videographer, Martin Schlesinger, discusses how you can leverage
In this episode, Chris Mullins, aka “The Phone Sales Doctor”, provides absolutely wonderful tips on intake specialists. Intake specialists are very important for personal injury law firms and all types of attorneys. Chris Mullins discusses the difference between a receptionist and an intake specialist, screening question, training, empathy, salesmanship and general intake problems and solutions. Chris is the author of
In the supersaturated legal market, it can feel impossible to stand out. Many of the huge law firms with massive budgets buy out the billboards, radio, and tv ads, and have dominating awareness campaigns. However, with a little creativity and a modest budget, you can still capture a large share of the attention. You simply have to do what nobody
In this podcast, Tom Boyle, Co-Founder of TrustBooks, discusses how TrustBooks helps not just Personal Injury Attorneys, but many other attorney types manage their trust accounts and meet State Bar compliance. TrustBooks also now offers full legal accounting. After years of positive feedback and requests, TrustBooks has now expanded to offer an accounting software with a 100% focus on law
