General

General

Online Law Firm Promotions: You Can Still Win if You Don’t Play

Some law firm are offering prizes to the winners of online promotional campaigns that operate as inducements for purposes of marketing themselves and their services. The concept has been around for as long as entrepreneurism has, but there are times when the law firm promoting its services through a promotional campaign don’t even realize that state and federal statutes and

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How Attorneys Dispute Invalid Leads in Google Local Service Ads

Google’s Local Service Ads program is a Pay Per Lead service. You do not Pay Per Click, you Pay Per Lead. For personal injury attorneys, as of February 2021, costs are running up into the $250 per lead range, and you’ll want to be sure you dispute any invalid leads for a credit. While we offer managed Local Service Ads

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Why is Google Local Service Ads Rejecting Attorney Headshots?

I have set up local service ads for a dozen law firms recently and a problem we keep running into is rejections of our headshots. After going through the setup process, Google may send an email out a few days later saying “your headshot was rejected”. Why was my Headshot Rejected? You could have a very nice picture get rejected

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How to Make the Most of Your Virtual CLIO Cloud Conference Experience

One of the most notable transitions that we have grown accustomed to in 2020 is that of the digital meeting space. Face-to-face environments have been replaced with thumbnail versions of our personas. While we might find ourselves longing for a handshake and a happy hour, not all of the outcomes of the digital transition are so bad. In fact, the

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Were There Less Personal Injury Cases in 2020 Due to COVID-19?

After its onset in the United States, COVID-19 significantly impacted the case volumes of personal injury and workers’ compensation practitioners. Even if a vaccine comes out tomorrow, that impact will still reverberate with law firms for years to come. It was Almost Immediate. As of October 2020, Millions of people have lost their jobs. Others, including some lawyers, are working

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Do Lead Gen Websites for Lawyers Violate the Rules?

Some attorneys live by lead generation services, others don’t use them at all. They pay a fee, and in return, they get leads and out of those leads come clients. But is it Legal? That’s a tricky question. At first blush, the answer is yes in most states because there are few laws—if any—that explicitly ban the practice. However, there

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Selecting a Name for a Law Firm

Gair, Gair, Conason, Rubinowitz, Bloom, Hershenhorn, Steigman & Mackauf is a hugely successful law firm in New York City. It might be the most difficult law firm name in New York City to remember too. The law firm has been around for 100 years now, and just about everybody calls it Gair Gair. That’s far easier to remember, regardless of

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Tracking Inbound Leads on Personal Injury Websites

There are people in the world of marketing who want to nail down where their leads are coming from. I don’t blame them, however, when it comes to SEO there are some challenges. Clients I have been working with for years know beyond a shadow of a doubt that their online inbound marketing efforts are very cost effective, but for

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