General Marketing

A board-certified personal injury trial lawyer in Texas receives the State Bar’s official recognition of a certain level of experience, knowledge, and expertise in trying personal injury cases. That designation bolsters marketing and employment prospects. As you will read below, board-certified Texas personal injury trial lawyers have achieved significant experience in court and before juries. Attorneys who concentrate their practice

Throughout 2025 and into 2026 we have been hearing about hackers targeting personal injury law firms with ransomware. Typically, one an attacker has gained access to a law firm’s data, it is encrypted and held hostage until a ransom is paid. If your data is backed up, the attackers threaten to release client information onto the web as a data

Super Bowl LX took place on February 8, 2026 at Levi’s Stadium in Santa Clara, California, where the Seahawks crushed the Patriots. The game was ok, but, my favorite part of the Super Bowl is tracking down Personal Injury Ads! If you missed them, be sure to check out 2024’s ads and 2025’s ads. If you’re considering a Super Bowl

Advertising has been a staple among personal injury attorneys. According to the American Tort Reform Association, ads for personal injury lawyers account for nearly three out of every four advertisements. Roughly sixty-one percent of spending on legal service ads comes from the personal injury ranks. Jurisdictions, including California, have long recognized the prospects of advertisements that could (and do) mislead

On January 16, 2026, OpenAI announced they will begin testing ads in the US in February 2026. Law firms we work with have expressed interest in this. The announcement says: “To start, we plan to test ads at the bottom of answers in ChatGPT when there’s a relevant sponsored product or service based on your current conversation. Ads will be

This page will be updated periodically with the latest statistics. As of April 2026, ChatGPT traffic to attorney websites averages 0.4% of their total traffic.  Methodology: We take the data from 20 high traffic attorney sites and look at the average. The websites are a good mix: some firms are old, with large settlements, and many reviews. These sites get

At first glance, the proposed “Protecting Automobile Accident Victims from Attorney Self-Dealing Act” is a reform measure backed and promoted by consumer protection groups. However, upon deeper examination, you learn that the ride-sharing company Uber actually is pushing this proposed amendment to the California Constitution. With enough signatures, Initiative 25-0022 would appear on the November 2026 ballot. The Uber-backed initiative

Various ads on social media make claims that LSA can be “kick started”, “jail broken”, “hacked”, etc, etc, etc, into working. The claims are very appealing to advertisers who have been left with no LSA leads while their competitors get plenty of leads. They want answers. And who can blame them? The Problem: For personal injury attorneys, LSA performs at