General Marketing

NY FY2027 Auto Tort Reform – Changes for Personal Injury Case Intake, Strategy & Valuation

New York’s Fiscal Year 2027 (FY2027) budget law attempts to reform key aspects of the Empire State’s automobile insurance and tort system. Supporters of the law tout the legislation’s efforts to reduce insurance fraud and costs. According to Governor Kathy Hochul’s office, New Yorkers pay an average of just over $4,000 per year for automobile insurance, or approximately $1,500 north

Read More »

PILMMA 2026 Review

This year’s PILMMA in San Antonio was one of my favorites. The relationships, the speakers, and the atmosphere were second to none. I was surrounded by some of the best legal operations minds in the industry, as well as some emerging businesses with innovative legal solutions. Beyond the practical information, the overall vibe felt like summer camp – but with

Read More »

What are Texas Board-Certified “Specialists” in Personal Injury Trial Law?

A board-certified personal injury trial lawyer in Texas receives the State Bar’s official recognition of a certain level of experience, knowledge, and expertise in trying personal injury cases. That designation bolsters marketing and employment prospects. As you will read below, board-certified Texas personal injury trial lawyers have achieved significant experience in court and before juries. Attorneys who concentrate their practice

Read More »

Ransomware Hackers Are Targeting Personal Injury Firms in 2026

Throughout 2025 and into 2026 we have been hearing about hackers targeting personal injury law firms with ransomware. Typically, one an attacker has gained access to a law firm’s data, it is encrypted and held hostage until a ransom is paid. If your data is backed up, the attackers threaten to release client information onto the web as a data

Read More »

The Personal Injury Commercials of Super Bowl LX (2026)

Super Bowl LX took place on February 8, 2026 at Levi’s Stadium in Santa Clara, California, where the Seahawks crushed the Patriots. The game was ok, but, my favorite part of the Super Bowl is tracking down Personal Injury Ads! If you missed them, be sure to check out 2024’s ads and 2025’s ads. If you’re considering a Super Bowl

Read More »

California SB 37 Attorney Advertising Rules Explained

Advertising has been a staple among personal injury attorneys. According to the American Tort Reform Association, ads for personal injury lawyers account for nearly three out of every four advertisements. Roughly sixty-one percent of spending on legal service ads comes from the personal injury ranks. Jurisdictions, including California, have long recognized the prospects of advertisements that could (and do) mislead

Read More »