The primary category you choose on Google Business Pages (GBP) is one of the most important factors for ranking in Google’s local pack. It’s easy for law firms that focus on one practice area to choose a primary category. For example, a law firm that only takes personal injury cases should choose “Personal Injury Attorney” as their primary category. However,
Technically, attorneys (and other businesses) with Google Business Pages configured as a Service Area Business (SAB) can rank in the Local Pack. However, if there’s any competition in your area at all, it’s highly unlikely you’ll show up in the Local Pack – attorneys with physical locations will display instead. The rare cases where SAB lawyers rank in the local
In most cases, Google allows lawyers to have personal GBP listings besides the primary law firm listing. However, this is not always recommended for the highest visibility. When can lawyers have their own GBP listing? Lawyers can have their own GBP listings as long as they’re public-facing, and not the only lawyer at the law firm. We call these listings
On November 25, 2024, we saw the first test in the world of a Google Local Services Ad (LSA) showing in the Local Pack. You heard it here first. Here’s a screenshot on mobile of the new ad placement. The ad placement has not yet been announced by Google. Historically, LSA ads have shown in Google Search Engine Results Pages
Personal Injury Attorneys everywhere will be happy to know that today, November 20, 2024, Google issued manual actions for “Site Reputation Abuse” against Forbes Advisor. If you’ve been Living under a Rock: If you’ve been living under a rock, Forbes articles have been ranking in Google’s search results for terms like “Best Personal Injury Lawyers Raleigh NC”. Forbes Advisor is
Attorneys (and other advertisers) using Local Services Ads (LSA) must now have a matching Google Business Profile (GBP) in order for their ads to keep displaying. Moving forward, LSA accounts not tied to a GBP will stop displaying in the Google Screened section of Google. The change is rolling out gradually. At the time of this article, some attorneys were
On Monday, August 5, 2024, US Federal Judge Amit Mehta found that Google violated US antitrust law. What does this mean for SEO? Probably nothing, at least not for many, many years. The Ruling. Judge Mehta‘s decision states Google maintained a monopoly over search services and advertising by violating section 2 of the Sherman Act. The ruling states “After having
On Monday, July 26, 2024, Google Local Services Ads sent out an email titled “No Action Required: Automating Google Local Services Ads Lead Credits”. The headline of the email reads “Good News: Easier, Proactive Lead Credits”. What does this mean? The change will start rolling out to accounts in July. It impacts attorneys and all other advertising verticals in LSA.
Yes, it is true, (a portion of) Google’s algorithm was leaked onto the web in May 2024. Google has been busy laying off important employees – did one of them intentionally leak it, or was it a genuine mistake? The leaked code has a lot of good tidbits of information in it. The code is not a playbook to rank
E-E-A-T is not a shiny new thing. It’s been around for many, many years. There probably is not a single lawyer in the world needs to worry about it. But, if you arrived here for a detailed explanation, it’s your lucky day. We’re going to talk about E-E-A-T, and then never talk about it again. The Short Version: Law firms
