SEO

SEO

Local Services Ads VS Google Ads PPC for Lawyers – Big Difference

Most attorneys who dislike Google Ads (formerly AdWords) Pay Per Click advertising are in luck. Local Services Ads work totally different and are often more cost effective. What is the Difference Between Local Services Ads and Google Ads? Google Local Services Ads are Pay Per Lead. You only pay Google when a prospective client sees your AND calls you. The

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How To: Video Verification for Google My Business

When starting a new business or opening a new office location, it is crucially important to properly set up your Google My Business account. In most cases, this is a relatively simple process. You go to business.google.com, enter your business information, Google sends you a post card with a verification code, you enter it, and viola – you have a

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Should You Disavow Backlinks to Your Law Firm?

Since the late 1990’s, search engines have used backlinks as their primary ranking signal. Nearly all law firms which rank on page one have done some sort of linkbuilding. In general, backlinks come in three flavors: good, bad, and ugly. Good backlinks could be from the bar association, your Yelp page, or a local Chamber of Commerce. Other necessary grey

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Setting up Local Service Ads for Workers’ Compensation Attorneys

In 2020, Google rolled out Local Service Ads for several attorney types, including Workers’ Compensation Attorneys. Local Service Ads, also called LSA, are ads which display at the top of Google’s search results in a box called “Google Screened” or “lawyers nearby”. Attorneys who focus on Workers’ Compensation have a few options when initially configuring their LSAs. There is no

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Virtual Offices and Google My Business for Law Firms

If your law firm is added to Google My Business it has the opportunity of showing up in the local pack (AKA “the 3 pack”) in Google’s organic search results. This is the box which is pulled from Google Maps that shows law firms near you. Some attorneys have discovered that user proximity is a ranking factor in the local

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How To Setup “Google Screened” Ads for Personal Injury Lawyers

Google began testing “Google Screened” Ads for Personal Injury Lawyers in August 2020. Many Law Firms who focus on personal injury law will be interested in this new ad type. What Is “Google Screened”? Google Screened Ads for Personal Injury Lawyers are Pay Per Lead ads, also called Local Service Ads. Participating lawyers go through a screening process which includes

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How To Remove Fake Personal Injury Lawyer Listings from Google Maps

Since late 2018, a handful of marketing agencies and also a law firm in Los Angeles California have been creating a massive amount of fake websites and Google My Business listings. These listings exist to display in Google’s “3 pack” section which display in Google’s search results, commonly referred to as Local Search Results or Maps Results or Map Pack

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Do Law Firm Websites Have to Be ADA Compliant?

As of 2020, no law states that websites must be ADA Compliant, however, people are still getting sued for not having an ADA Compliant site. All modern WordPress websites we develop for our lawyers are accessible and easy to navigate for people, search engines and for people with disabilities. The ADA was passed before websites existed. If the law requires

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Best Law Firm Website Software

The best law firm website software is hands down WordPress. That’s because it’s SEO friendly and easy to update. It does, however, require some updates and maintenance. Pros and Cons of WordPress I understand there are attorneys out there who do not need leads from the web and any old one page website is just fine for them. For the

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