On October 16, 2026, Practice Made Perfect (PMP Marketing Group) abruptly shut its doors, effective immediately. In my opinion, that’s a really nasty way to close a business down. It’s definitely not “perfect”! Now, attorneys who depend on their web presence are left trying to figure out how to obtain access to their digital assets and where to move them.
We searched 775 personal injury firms in 100 US cities by name. 58% of searches showed a Google AI Overview: 77% on mobile and 39% on desktop. Lesser-known firms saw them more often.
Lindsey Busfield was recently interviewed by Forbes Magazine about the “Accountability Gap” – the rift that happens when law firms integrate AI into their marketing and operations without oversight and disclosure. In this article we are taking a deeper look into the accountability gap: AI intake. AI agents built to trick callers into thinking they are speaking with a human
July 23, 2026, Axios dropped an exclusive news article “Yelp partners with ChatGPT to surface reviews”. The article explains that Yelp is licensing reviews, photos, and other business information to OpenAI. This content will provide ChatGPT with local recommendation data. Do People Use ChatGPT to Find Lawyers? As of July 2026, people do ask ChatGPT for information on legal matters
“The Big Lie with AI” is a presentation Lindsey Busfield presented at PILMMA 2026 in San Antonio Texas. Read more about our time at PILMMA 2026 here. The entire presentation is only available directly from PILMMA. Below is a summary along with some short video clips. What is the “big lie”? All lawyer’s Facebook feeds are filled with marketing agency
“AI Visibility” agencies tell prospective clients they must be in mentions and listicles to show up in AI search results. On May 15, 2026, Google’s Gary Illyes Search Central Live Shanghai strongly warned website owners against buying or manipulating mentions brand mentions in an effort to manipulate AI responses, AI Overviews and AI Mode. Google also mentioned this again May
Website owners can not track prompts because AI chatbots such as ChatGPT, Perplexity and Gemini do not share this information. User’s search queries are confidential. Technically speaking, bots process prompts, then request pages with generic headers, only exposing the user-agent (eg: GPTBot). Headers do not show prompt details. Artificial Prompt Tracking: A wave of people selling “AI Optimization” marketing services are
As a general rule of thumb, what is good SEO is good for AI search. However, attorneys and other business owners should place additional focus on Facebook reviews if they care about their presence in meta.ai. There seems to be AI news dropping every 5 minutes lately. Today, April 8, 2026, Meta announced their first LLM called Muse Spark. Muse