SEO

SEO

Did the Google Link Spam Update of 2021 Impact Law Firms?

Google rolled out a “Link Spam Update” from July 26, 2021 to August 24, 2021. We did not see many law firms impacted by this algorithm update. Why no Impact on Law Firms? We work with personal injury law firms all over the USA, and we have some good friends who work with criminal defense and other types of lawyers.

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Private Blog Networks (PBN) and Your Personal Injury Law Firm

It’s no secret. Nearly every personal injury law firm on the front page on Google in every city in the United States of America builds links which violate Google’s Webmaster Guidelines. With that fact established, let’s discuss PBNs. What is a Private Blog Network (PBN)? A PBN is basically a group of websites which exist to link to a target

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Core Web Vitals for Personal Injury Law Firm Websites

Thousands of Personal Injury Attorneys are after every bit of horsepower they can get to give them that slight edge over their competitors. A great personal injury law firm website should perform well with Core Web Vitals. As of 2021, Core Web Vitals are now a ranking factor in Google’s algorithm. They’re not a huge ranking factor, like backlinks, but

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Did the Google Spam Update of June 2021 Impact Law Firms?

Google rolled out the June 2021 Google Spam Update on June 23 and June 28. Almost no law firms anywhere in the world will be impacted by this algorithm update. As part of our regular work to improve results, we’ve released a spam update to our systems. You can learn more about our efforts to fight spam in this post:https://t.co/piCLhbZPkH

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Do Scholarships Provide Good Backlinks for Law Firms?

Giving back to your community in any way is always a good thing which may result in good backlinks. However, there are spammy, outdated methods of running a scholarship program which may not help your rankings. The “Old Way” of Scholarship Linkbuilding. Around 2010, personal injury law firms in competitive cities found a new way to score some high authority

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Should Attorneys Create Google My Business Listings Separate from the Law Firm?

Individual attorneys may create Google My Business pages separate from the law firm’s Google My Business page if certain conditions are met. That said, it’s usually not a good idea. Google My Business Guidelines for Individual Attorneys: Google My Business (GMB) classifies attorneys as “individual practitioners”. According to Google: “An individual practitioner is a public-facing professional, typically with their own customer

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Local Services Ads VS Google Ads PPC for Lawyers – Big Difference

Most attorneys who dislike Google Ads (formerly AdWords) Pay Per Click advertising are in luck. Local Services Ads work totally different and are often more cost effective. What is the Difference Between Local Services Ads and Google Ads? Google Local Services Ads are Pay Per Lead. You only pay Google when a prospective client sees your AND calls you. The

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