SEO

SEO

Lawyers Need 5 Google Reviews to Run Google LSA as of June 30 2022

On June 17, 2022, Google Local Services Ads (LSA) emailed LSA advertisers an extremely confusing email which stated they will need a minimum of 5 reviews to run LSAs. Within minutes, clients were emailing us wanting to know if they needed 5 LSA reviews or not. If you weren’t aware, users may leave reviews directly to your LSA page (not

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Google Reviews Not Displaying for Law Firms in 2022

Beginning around November 2021, Google turned up the dials on their review spam detection algorithm. Most attorneys have noticed this in 2022 and this is why their Google user reviews are not displaying. The Google Spam Detection Algorithm: Every day I see law firm’s profiles loaded up with fake reviews. And at least once a week a client asks me

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Featured Snippets for Law Firms

Law Firms may display on a Google Search Engine Result Page (SERP) as a Featured Snippet result, above the other organic results. Here’s an example of a Featured Snippet in the wild: There is a tremendous amount of information to know about Featured Snippets. Prior to focusing exclusively on attorney SEO, I have helped thousands of various types of web

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How Your “Avvo Rating” is Calculated and How To Increase Ratings

Over the years we have helped dozens of our clients achieve great ratings on Avvo’s website. Ever since our first client asked us how their Avvo Rating was calculated and how they could increase their score, we have been helping our clients achieve Very Good, Excellent and Superb ratings. This guide will help you understand how the “Avvo Rating” is

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Attorney Local Services Ads Not Displaying in April 2022

On March 29, 2022, a catastrophic change occurred on Google’s Local Services Ads platform and suddenly the leads were completely shut off to Personal Injury Attorneys throughout California and beyond. We’ve seen this enormous problem affecting law firms in Sacramento, San Francisco, Fresno, the Valley, Bakersfield, Los Angeles, Glendale and all over California. Phoenix Arizona attorneys are facing the same

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Are Google Local Services Ads for Attorneys Cost Effective?

Yes. Every law firm we have ever worked with says that Local Services Ads are cost effective for their law firm. The cost per lead varies depends on a variety of factors. If you weren’t aware, Local Services Ads are VERY different than Google Ads (pay per click). Are Local Services Ads cost effective for Personal Injury Lawyers? As of

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How To Remove Negative Google Reviews for Law Firms

I’m not sure if it there’s a full moon approaching or not, but this week I have been asked the same question by 4 separate clients. Can I get bad reviews removed on Google? To get straight to the point: Google almost never removes negative reviews, but there are exceptions, such as coordinated negative review attacks, conflicts of interest, profanity

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