SEO

Goolge Notes is an experiment from Google Labs which allows users to leave notes about websites in the search results. It rolled out in November 2023. Quick Facts: Google Notes are not currently displaying on many sites, such as law firms Google Notes will not impact rankings Google Notes is just an experiment, scheduled to run until May 2024 Google

Having an in house SEO expert is absolutely wonderful, that said, expect to pay $150,000 – $200,000/yr for people who truly are experts. What Do Good Local SEO Experts Charge? I personally am trying to hire an SEO expert myself, and even with a $150,000 budget, the low-stress, 100% remote, flexible hours position remains open. Sure, you can put up

Ranking at the top of Google’s search results may or may not help a personal injury law firm obtain leads. It really depends on a city’s population and how saturated their market is. Two Extreme Cases. Most law firms are somewhere in the middle, but here are two firms who have had a very different experience with ranking on the

On October 4, 2023, Google Announced the “October 2023 Spam Update. This update primarily focuses on websites which are pure spam, however, as it does impact sites which do link-building, some attorney’s sites were indeed impacted. Google October 2023 Spam Update Timeline: October 4, 2023 – Google announced the update. October 6 – 7, 2023 – Impact felt October 9,

On or around October 6, 2023, a new feature went live on Google Business Profiles (GBP) which allow law firms (and all types of businesses) to add links to their social media accounts. Businesses which have successfully added social profiles to their GBP will now show this in their knowledge panel: Google has been testing this feature for a while

You heard it here first. In August 2023, Google has been testing a new layout for Local Services Ads (LSA) on desktop. The new layout features two attorneys in a vertical list view instead of 3 attorneys in a horizontal view. Google is currently testing this. The change may or may not roll out. If it does roll out, we’d

On May 10, 2023, Google announced their Search Labs experiment, SGE (Search Generative Experience). Their article, titled Supercharging Search with generative AI, explains that their Search Labs test and Generative AI will impact how people search, how they ask follow up questions, comparisons, how they shop, code and find local businesses such as law firms. First Looks (No, it’s not

Prior to working exclusively with attorneys we had the opportunity to work with a wide variety of eCommerce companies, news agencies and international companies. We still have access to Google Analytics data for 100+ sites and analyze Google’s Core Updates when they roll out. We rarely post about them here unless they impact attorneys. Google March 2023 Core Update Impacts

This week we noticed a new feature on the Google Local Services Ads (LSA) dashboard for attorneys and law firms called Scheduling. The LSA scheduling feature allows prospective clients to schedule a consultation with an attorney. To use this service, your law firm must be using a Google authorized app which shows your availability. The app you must use is

It appears that Expertise.com suffered a significant loss of rankings and traffic around December 19, 2022 and again in 2023 when Google rolled out an algorithm change. Today, while I was examining before and after screenshots of Google’s search engine results (SERPs) for my article which analyzes the latest Google Link Spam Algorithm Update and it’s impact on law firms,