As a general rule of thumb, what is good SEO is good for AI search. However, attorneys and other business owners should place additional focus on Facebook reviews if they care about their presence in meta.ai.
There seems to be AI news dropping every 5 minutes lately. Today, April 8, 2026, Meta announced their first LLM called Muse Spark. Muse Spark now powers meta.ai, replacing Llama 4.
Personally – I wouldn’t worry about meta.ai at all – however – if you care about showing up in AI results, you’ll want more content in more places, and more reviews in more places.
The creation from Meta “Superintelligence Labs” fails miserably at local search. Below we’ll take a quick look at it.
Meta.ai Gets Reviews Wrong.
I looked at Google, Facebook, Justia, Super Lawyers, Yelp, the firm’s site, the BBB, etc – everywhere – and I couldn’t figure out why meta.ai insisted a personal injury law firm near me was listed with 5 reviews.
I asked it, and it didn’t know where it obtained the data – finally, I had meta.ai check Google. Meta.ai claimed it checked Google and confirmed the law firm indeed had 5 reviews on Google.
It was wrong.
I informed meta.ai the firm has 51 reviews on Google, and it admitted it was wrong.
In many cases, meta.ai references Facebook reviews. More on that later.
Meta.ai Makes Weird Recommendations.
I performed a search for “Houston Personal Injury Lawyer” and the top 3 firms which showed up were strange.
First was Trust Guss, which is no surprise as it is a prominent firm. But, the next two are very small firms I’ve never heard of (nothing against them, they could be the best attorneys in all of Texas, I’ve just never heard of them and they only have a handful of reviews – it’s not uncommon to see firms in Houston with 1,000 – 3,000 reviews).
Screenshot:
Anyone telling you they have the secret sauce to rank here is nuts.
It is, however, worth noting that in many of my searches, including this one, meta.ai shows the same number of reviews in their search results as the firm has on Facebook. For example, Sullivan is showing 4 reviews, as they have on FB:
I believe Facebook reviews are more important now than ever. Don’t get me wrong, I’d personally continue to place the vast majority of my efforts on Google reviews, however, reviews on Yelp, BBB, Justia, Facebook, etc are growing in importance.
Actionable Advice:
Well, this time, I can only offer my observations. My personal opinion is that meta.ai, powered by Muse Spark, is not great for finding local attorneys. We do work with prominent firms who show up regularly in meta.ai, and I have yet to see any traffic from meta.ai.
My official advice is to ignore meta.ai, but do spend some time getting reviews in new places.
