Len

Len

What the Google Algorithm Leak Means for Local SEO & Attorneys

Yes, it is true, (a portion of) Google’s algorithm was leaked onto the web in May 2024. Google has been busy laying off important employees – did one of them intentionally leak it, or was it a genuine mistake? The leaked code has a lot of good tidbits of information in it. The code is not a playbook to rank

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New Local Services Ads Verification Steps for Lawyers in 2024

In early March 2024, Google emailed attorneys a message titled “Local Services Ads verification steps are being updated for your industry”. Google used to require identity verification for lawyers. They stopped about 2 years ago. They’re bringing the measure back due to spam. Local Services Ads (LSA) efforts to reduce spam: If you were not aware, I have authored multiple

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The Lawyer’s Guide to E-E-A-T SEO

E-E-A-T is not a shiny new thing. It’s been around for many, many years. There probably is not a single lawyer in the world needs to worry about it. But, if you arrived here for a detailed explanation, it’s your lucky day. We’re going to talk about E-E-A-T, and then never talk about it again. The Short Version: Law firms

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Google LSA Charging Attorneys for Brand Name Searches, Existing Clients

On February 9, 2024, Google Local Services Ads (LSA) rolled out “Branded Local Services Ads”. This means that attorney’s LSAs may display when someone searches for your law firm’s name. In typical LSA fashion, the rollout was a total disaster. The discovery was made by Anthony Higman who tweeted this example: Google’s “Ad Liaison” Ginny Marvin replied and said “This

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Our Favorite Super Bowl LVIII Personal Injury Ads (2024)

Super Bowl LVIII took place February 11, 2024 in Las Vegas. People watching from home got to see the Kansas City Chiefs beat the San Francisco 49ers in the last 3 seconds of overtime. Viewers watching Super Bowl LVIII via TV were able to see advertisements from local business owners – and law firms. Running Personal Injury Law Firm ads

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How To Migrate FindLaw’s WordPress to a Standard WordPress.org Website

In 2018, FindLaw began migrating some law firm websites to WordPress. Of course, when properly maintained, WordPress is a fantastic, open-source content management system. As of 2024, over 40% of the websites on the Internet are powered by WordPress. Normally, this would be great news. However, FindLaw used what is called WordPress “multisite“. The are pros and cons to multisite:

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Are Recessions Good for Personal Injury Law Firms?

Recessions typically result in increased caseloads for Personal Injury Law Firms, however, some insurers attempt to take advantage of economic downturns with low-ball offers. Slightly Less Motor Vehicle Accidents Occur: Unless it’s highly specialized, the bread and butter of any personal injury law firm is motor vehicle accidents. With prior recessions, car accidents showed a marked decline. A 2016 study

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