It depends. The Cost Per Click (CPC) of a Google Ad depends, in part, on what your competitors are bidding on their ads. Some Law Firms are Running Ads at a Loss (Intentionally). From Fresno to San Diego, you’ll see the same Los Angeles firms aggressively targeting southern California. Wilshire, JNY, West Coast Trial Lawyers, Morgan & Morgan and others
This week we noticed a new feature on the Google Local Services Ads (LSA) dashboard for attorneys and law firms called Scheduling. The LSA scheduling feature allows prospective clients to schedule a consultation with an attorney. To use this service, your law firm must be using a Google authorized app which shows your availability. The app you must use is
Personal Injury Attorneys are not allowed to use Google Ads Remarketing. Google prohibits personalized ads which advertise to personal hardships such as health conditions or traumatic personal experiences. What is Google Ads Remarketing? Retargeting is a form of advertising which allows advertisers to display ads for products or services on other websites after a user leaves the advertiser’s site without
It appears that Expertise.com suffered a significant loss of rankings and traffic around December 19, 2022 and again in 2023 when Google rolled out an algorithm change. Today, while I was examining before and after screenshots of Google’s search engine results (SERPs) for my article which analyzes the latest Google Link Spam Algorithm Update and it’s impact on law firms,
On December 14, 2022, Google dropped the news of their “December 2022 Link Spam Update”. It was a historic moment, and one I’ve been anticipating since I began building links decades ago. Why? Google’s announcement said “Today, we’re leveraging the power of SpamBrain to neutralize the impact of unnatural links on search results”. SpamBrain is AI powered. More on that
Running a local brick and mortar business from 2001 – 2012 gave me a whole new level of appreciation for local business owners, and I’m able to connect with them instantly. There are rewarding days, like when “Kim the Cookie Lady” stops by to tell you what a wonderful job you’re doing, and there are upsetting days, like when you
Throughout December 2022 we have been noticing Google testing out a new feature where “services” are showing on the profile of Law Firm’s Google Business Pages. As noted on Search Engine Roundtable this week, this change has now officially rolled out on desktop and affects all business types (not just attorneys). Here’s a screenshot of what the new services section
Optimize My Firm, a digital marketing company specializing in SEO and content marketing for lawyers, recently acquired Lawdoglegalmarketing.com. Lawdoglegalmarketing.com offers SEO, website design, and digital advertising services for lawyers. Lawdoglegalmarketing.com was originally founded by Rick Baker, a seasoned lawyer and legal marketing expert. Baker received his Juris Doctorate from Cleveland-Marshall College of Law in 1992 and was the Chairman of
Many Personal Injury Attorneys who focus on Motor Vehicle Accidents often wonder if the advent of self driving or fully autonomous vehicles will disrupt their practice. It’s possible, but that disruption is unlikely to occur anytime soon. As a digital marketing agency owner, I have wondered if the content creation process will become automated. Will our expert writers be replaced
No. Attorneys can not get a Google Guaranteed badge. They can, however, get a Google Screened check mark alongside their Local Services Ads. Google Guaranteed and Google Screened are two separate things. What is Google Guaranteed? Google Guaranteed is for home service providers. Google provides a guarantee and refunds people up to $2000 if something goes wrong with a Google
