Len

Len

The Lawyer’s Guide to E-E-A-T SEO

E-E-A-T is not a shiny new thing. It’s been around for many, many years. There probably is not a single lawyer in the world needs to worry about it. But, if you arrived here for a detailed explanation, it’s your lucky day. We’re going to talk about E-E-A-T, and then never talk about it again. The Short Version: Law firms

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Google LSA Charging Attorneys for Brand Name Searches, Existing Clients

On February 9, 2024, Google Local Services Ads (LSA) rolled out “Branded Local Services Ads”. This means that attorney’s LSAs may display when someone searches for your law firm’s name. In typical LSA fashion, the rollout was a total disaster. The discovery was made by Anthony Higman who tweeted this example: Google’s “Ad Liaison” Ginny Marvin replied and said “This

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Our Favorite Super Bowl LVIII Personal Injury Ads (2024)

Super Bowl LVIII took place February 11, 2024 in Las Vegas. People watching from home got to see the Kansas City Chiefs beat the San Francisco 49ers in the last 3 seconds of overtime. Viewers watching Super Bowl LVIII via TV were able to see advertisements from local business owners – and law firms. Running Personal Injury Law Firm ads

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How To Migrate FindLaw’s WordPress to a Standard WordPress.org Website

In 2018, FindLaw began migrating some law firm websites to WordPress. Of course, when properly maintained, WordPress is a fantastic, open-source content management system. As of 2024, over 40% of the websites on the Internet are powered by WordPress. Normally, this would be great news. However, FindLaw used what is called WordPress “multisite“. The are pros and cons to multisite:

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Are Recessions Good for Personal Injury Law Firms?

Recessions typically result in increased caseloads for Personal Injury Law Firms, however, some insurers attempt to take advantage of economic downturns with low-ball offers. Slightly Less Motor Vehicle Accidents Occur: Unless it’s highly specialized, the bread and butter of any personal injury law firm is motor vehicle accidents. With prior recessions, car accidents showed a marked decline. A 2016 study

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Google Notes: What Attorneys Need to Know

Goolge Notes is an experiment from Google Labs which allows users to leave notes about websites in the search results. It rolled out in November 2023. Quick Facts: Google Notes are not currently displaying on many sites, such as law firms Google Notes will not impact rankings Google Notes is just an experiment, scheduled to run until May 2024 Google

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Should You Hire In-house SEO to Market a Personal Injury Law Firm?

Having an in house SEO expert is absolutely wonderful, that said, expect to pay $150,000 – $200,000/yr for people who truly are experts. What Do Good Local SEO Experts Charge? I personally am trying to hire an SEO expert myself, and even with a $150,000 budget, the low-stress, 100% remote, flexible hours position remains open. Sure, you can put up

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Does SEO Actually Generate Leads for Personal Injury Law Firms?

Ranking at the top of Google’s search results may or may not help a personal injury law firm obtain leads. It really depends on a city’s population and how saturated their market is. Two Extreme Cases. Most law firms are somewhere in the middle, but here are two firms who have had a very different experience with ranking on the

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Google October 2023 Spam Update Impacts Law Firms

On October 4, 2023, Google Announced the “October 2023 Spam Update. This update primarily focuses on websites which are pure spam, however, as it does impact sites which do link-building, some attorney’s sites were indeed impacted. Google October 2023 Spam Update Timeline: October 4, 2023 – Google announced the update. October 6 – 7, 2023 – Impact felt October 9,

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