Effective January 27, 2025, the Federal Communications Commission (FCC) will have closed a loophole that allowed certain telemarketers and marketing entities to swamp a consumer with numerous automated calls and texts. The loophole is described in FCC document FCC-23-107. Such marketers, including lead generators, maintain a platform for consumers to shop for or get information on various products and services.
Vaccines have long served as a defense against infectious diseases and other public health threats. These measures have combated and offered the prospect of immunity against or minimizing the effects of polio, measles, seasonal flu, hepatitis, and COVID-19, among other infectious illnesses. According to UNICEF, vaccines have saved worldwide 4.4 million lives per year. The World Health Organization touts roughly
Attorney “directory listings” are rarely worth buying and almost never drive traffic, calls, or result in leads. That said, over the years, I have been an amazing Justia salesman, recommending clients purchase the sponsored listing in their city when certain conditions are met. In fact, Justia is usually the only listing I recommend. Those conditions are: Justia’s rankings Platinum listing
On November 25, 2024, we saw the first test in the world of a Google Local Services Ad (LSA) showing in the Local Pack. You heard it here first. Here’s a screenshot on mobile of the new ad placement. The ad placement has not yet been announced by Google. Historically, LSA ads have shown in Google Search Engine Results Pages
Personal Injury Attorneys everywhere will be happy to know that today, November 20, 2024, Google issued manual actions for “Site Reputation Abuse” against Forbes Advisor. If you’ve been Living under a Rock: If you’ve been living under a rock, Forbes articles have been ranking in Google’s search results for terms like “Best Personal Injury Lawyers Raleigh NC”. Forbes Advisor is
Attorneys (and other advertisers) using Local Services Ads (LSA) must now have a matching Google Business Profile (GBP) in order for their ads to keep displaying. Moving forward, LSA accounts not tied to a GBP will stop displaying in the Google Screened section of Google. The change is rolling out gradually. At the time of this article, some attorneys were
Optimize My Firm will be at TLU Live Vegas 2024From October 16 – 19, 2024. We recently recorded a podcast The Best Trial Lawyer Conference Ever – Trial Lawyers University. After speaking with Dan Ambrose, we are confident TLU Live 2024 will literally be the best trial lawyer conference ever. We’ll have an exhibitor booth at the event. If you
An Optimize My Firm representative (Chris) will be at PIMCon 2024 September 15-17, 2024. The event takes place at the Phoenician in Scottsdale, AZ. This is the inaugural PIMCon and we can’t wait to see how it stacks up against other personal injury marketing conferences we’ve attended. There’s quite a lineup! David Spade will be providing entertainment. Keynotes will be
Today I opened my inbox to see an email which read: “Hi Len, I am looking for a new digital marketing company as the one I am with was just acquired by ********.” There are a few companies in the attorney marketing space actively acquiring smaller / boutique marketing agencies. Unfortunately, these larger companies are only looking to boost their
On Monday, August 5, 2024, US Federal Judge Amit Mehta found that Google violated US antitrust law. What does this mean for SEO? Probably nothing, at least not for many, many years. The Ruling. Judge Mehta‘s decision states Google maintained a monopoly over search services and advertising by violating section 2 of the Sherman Act. The ruling states “After having
