We have seen an uptick in 2021 and 2022 from Copyright Trolls seeking money for images posted on law firm’s blogs. This article explains what is happening and offers up your options. The Initial Contact and Demand for Payment It’s been happening to bloggers for years and now a law firm and some other companies are going after attorneys for
On June 17, 2022, Google Local Services Ads (LSA) emailed LSA advertisers an extremely confusing email which stated they will need a minimum of 5 reviews to run LSAs. Within minutes, clients were emailing us wanting to know if they needed 5 LSA reviews or not. If you weren’t aware, users may leave reviews directly to your LSA page (not
Beginning around November 2021, Google turned up the dials on their review spam detection algorithm. Most attorneys have noticed this in 2022 and this is why their Google user reviews are not displaying. The Google Spam Detection Algorithm: Every day I see law firm’s profiles loaded up with fake reviews. And at least once a week a client asks me
Law Firms may display on a Google Search Engine Result Page (SERP) as a Featured Snippet result, above the other organic results. Here’s an example of a Featured Snippet in the wild: There is a tremendous amount of information to know about Featured Snippets. Prior to focusing exclusively on attorney SEO, I have helped thousands of various types of web
Not a day goes by without myself or a client receiving a ridiculous, unsolicited, unwanted email about an app conveniently for sale called something like the Automatic Crash Detection System or Car Crash Detection System, or…. whatever. The sender of this junk mail claims that the app is the “Best Lead Conversion Tool” on the market according to the “Legal
Over the years we have helped dozens of our clients achieve great ratings on Avvo’s website. Ever since our first client asked us how their Avvo Rating was calculated and how they could increase their score, we have been helping our clients achieve Very Good, Excellent and Superb ratings. This guide will help you understand how the “Avvo Rating” is
Personal injury law firms often ask us for ideas on how to market their firm offline, so, today I am going to go over some examples of community involvement for personal injury attorneys. Of course, all law firms can get involved in their community. We’ve seen immigration firms host events where people new to the country can ask questions about
Today a client called me from one of their office phone numbers and my Verizon phone said “Spam Warning”. I almost didn’t answer it, but I recognized the area code and phone number. I picked up, and it was my client, a personal injury law firm. After speaking to them about the reason they called about, I mentioned that their
On March 29, 2022, a catastrophic change occurred on Google’s Local Services Ads platform and suddenly the leads were completely shut off to Personal Injury Attorneys throughout California and beyond. We’ve seen this enormous problem affecting law firms in Sacramento, San Francisco, Fresno, the Valley, Bakersfield, Los Angeles, Glendale and all over California. Phoenix Arizona attorneys are facing the same
Attorneys creating Google Business Profile Pages may discover that after that after they enter the code from Google’s verification postcard, their listing may need further verification and/or be instantly suspended. We’ve seen an uptick in suspended Google Business Profiles in April 2022. This is due to so many fake locations being set up by law firms across the US, especially
