You heard it here first. In August 2023, Google has been testing a new layout for Local Services Ads (LSA) on desktop. The new layout features two attorneys in a vertical list view instead of 3 attorneys in a horizontal view. Google is currently testing this. The change may or may not roll out. If it does roll out, we’d
On May 10, 2023, Google announced their Search Labs experiment, SGE (Search Generative Experience). Their article, titled Supercharging Search with generative AI, explains that their Search Labs test and Generative AI will impact how people search, how they ask follow up questions, comparisons, how they shop, code and find local businesses such as law firms. First Looks (No, it’s not
Prior to working exclusively with attorneys we had the opportunity to work with a wide variety of eCommerce companies, news agencies and international companies. We still have access to Google Analytics data for 100+ sites and analyze Google’s Core Updates when they roll out. We rarely post about them here unless they impact attorneys. Google March 2023 Core Update Impacts
It’s that time again, there’s a new class action. At the time of this writing, we have yet to see a big push for the hair relaxer lawsuit. Not many firms are creating written content for it and we have yet to see the video Ads on YouTube or all of the advertisements on social media. Of course, we’re already
It depends. The Cost Per Click (CPC) of a Google Ad depends, in part, on what your competitors are bidding on their ads. Some Law Firms are Running Ads at a Loss (Intentionally). From Fresno to San Diego, you’ll see the same Los Angeles firms aggressively targeting southern California. Wilshire, JNY, West Coast Trial Lawyers, Morgan & Morgan and others
This week we noticed a new feature on the Google Local Services Ads (LSA) dashboard for attorneys and law firms called Scheduling. The LSA scheduling feature allows prospective clients to schedule a consultation with an attorney. To use this service, your law firm must be using a Google authorized app which shows your availability. The app you must use is
Personal Injury Attorneys are not allowed to use Google Ads Remarketing. Google prohibits personalized ads which advertise to personal hardships such as health conditions or traumatic personal experiences. What is Google Ads Remarketing? Retargeting is a form of advertising which allows advertisers to display ads for products or services on other websites after a user leaves the advertiser’s site without
It appears that Expertise.com suffered a significant loss of rankings and traffic around December 19, 2022 and again in 2023 when Google rolled out an algorithm change. Today, while I was examining before and after screenshots of Google’s search engine results (SERPs) for my article which analyzes the latest Google Link Spam Algorithm Update and it’s impact on law firms,
On December 14, 2022, Google dropped the news of their “December 2022 Link Spam Update”. It was a historic moment, and one I’ve been anticipating since I began building links decades ago. Why? Google’s announcement said “Today, we’re leveraging the power of SpamBrain to neutralize the impact of unnatural links on search results”. SpamBrain is AI powered. More on that
Running a local brick and mortar business from 2001 – 2012 gave me a whole new level of appreciation for local business owners, and I’m able to connect with them instantly. There are rewarding days, like when “Kim the Cookie Lady” stops by to tell you what a wonderful job you’re doing, and there are upsetting days, like when you
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