Website owners can not track prompts because AI chatbots such as ChatGPT, Perplexity and Gemini do not share this information. User’s search queries are confidential. Technically speaking, bots process prompts, then request pages with generic headers, only exposing the user-agent (eg: GPTBot). Headers do not show prompt details. Artificial Prompt Tracking: A wave of people selling “AI Optimization” marketing services are
A board-certified personal injury trial lawyer in Texas receives the State Bar’s official recognition of a certain level of experience, knowledge, and expertise in trying personal injury cases. That designation bolsters marketing and employment prospects. As you will read below, board-certified Texas personal injury trial lawyers have achieved significant experience in court and before juries. Attorneys who concentrate their practice
Throughout 2025 and into 2026 we have been hearing about hackers targeting personal injury law firms with ransomware. Typically, one an attacker has gained access to a law firm’s data, it is encrypted and held hostage until a ransom is paid. If your data is backed up, the attackers threaten to release client information onto the web as a data
As a general rule of thumb, what is good SEO is good for AI search. However, attorneys and other business owners should place additional focus on Facebook reviews if they care about their presence in meta.ai. There seems to be AI news dropping every 5 minutes lately. Today, April 8, 2026, Meta announced their first LLM called Muse Spark. Muse
You heard it here first. On March 23, 2026, Google began testing a new feature called “Skip digging, start guided research”. Depending on the type of search query, the new feature guides users through directories, community recommendations, user recommendations, etc. A query about “best sneakers” will present an overview of best running shoes, retailers, general shoes, and expert recommendations. How
Google Maps and Gemini had a baby, and it’s “Ask Maps”. “Ask Maps” is a new feature available in the Google Maps app which was released March 12, 2026. Google announced “Ask Maps” along with immersive navigation in an article titled How we’re reimagining Maps with Gemini. What Exactly is “Ask Maps”? When users open the Maps app, they have
On February 11, 2026, Google began restricting reviews on Google Business Profiles with suspicious reviews. (This applies to all businesses, not just law firms.) You heard it here first. This has not been published anywhere else on the web yet. The move was expected. Our June 24, 2025 article informed attorneys reading this blog that this was being tested in
Super Bowl LX took place on February 8, 2026 at Levi’s Stadium in Santa Clara, California, where the Seahawks crushed the Patriots. The game was ok, but, my favorite part of the Super Bowl is tracking down Personal Injury Ads! If you missed them, be sure to check out 2024’s ads and 2025’s ads. If you’re considering a Super Bowl