A query fan-out is a technique used by ChatGPT where a single user prompt (query) is broken down by ChatGPT into multiple related sub-queries, then searched in parallel across OpenAI’s sources, and synthesized into one unified response. ChatGPT’s sources include Google results (sourced from third-party providers, Google Business Profile reviews, OpenAI’s own index, and third party sites. For local personal injury
Nearly every client we take on has a horror story. On a good day, the last agency was incompetent. Usually, the work just simply never occurred. In the worst cases, the work was so bad it needs to be undone. While most agencies are ok about letting go, a handful hold attorney’s digital assets hostage. Unfortunately, it’s common enough that we’ve started
We searched 775 personal injury firms in 100 US cities by name. 58% of searches showed a Google AI Overview: 77% on mobile and 39% on desktop. Lesser-known firms saw them more often.
New York’s Fiscal Year 2027 (FY2027) budget law attempts to reform key aspects of the Empire State’s automobile insurance and tort system. Supporters of the law tout the legislation’s efforts to reduce insurance fraud and costs. According to Governor Kathy Hochul’s office, New Yorkers pay an average of just over $4,000 per year for automobile insurance, or approximately $1,500 north
Since 2012, we’ve worked with a variety of Managing Partners, Chief Marketing Officers, and fractional CMOs. There are a few amazing fractional CMOs out there who we highly recommend. If you are intent on hiring one, please reach out and we’ll send you our vetted list. (We do not accept anything in return for recommending them.) Below we’ll outline the
July 23, 2026, Axios dropped an exclusive news article “Yelp partners with ChatGPT to surface reviews”. The article explains that Yelp is licensing reviews, photos, and other business information to OpenAI. This content will provide ChatGPT with local recommendation data. Do People Use ChatGPT to Find Lawyers? As of July 2026, people do ask ChatGPT for information on legal matters
“The Big Lie with AI” is a presentation Lindsey Busfield presented at PILMMA 2026 in San Antonio Texas. Read more about our time at PILMMA 2026 here. The entire presentation is only available directly from PILMMA. Below is a summary along with some short video clips. What is the “big lie”? All lawyer’s Facebook feeds are filled with marketing agency
Around May 1, 2026, Google Local Services Ads began displaying an error on the “Account Access” tab. The error says “Something went wrong. Reload Google Ads to Continue”. When this error displays, admins are unable to manage user access. You can not remove or add new users. This is what the error looks like: Being unable to manage users in