Advertising has been a staple among personal injury attorneys. According to the American Tort Reform Association, ads for personal injury lawyers account for nearly three out of every four advertisements. Roughly sixty-one percent of spending on legal service ads comes from the personal injury ranks. Jurisdictions, including California, have long recognized the prospects of advertisements that could (and do) mislead
On January 16, 2026, OpenAI announced they will begin testing ads in the US in February 2026. Law firms we work with have expressed interest in this. The announcement says: “To start, we plan to test ads at the bottom of answers in ChatGPT when there’s a relevant sponsored product or service based on your current conversation. Ads will be
On September 10, 2025, Google dropped the “100 search results parameter”. This was used by rank trackers to check rankings. These searches resulted in impressions, not clicks. The discovery was made by black hat SEO user TehSEOwner and documented in more detail on Search Engine Roundtable. Because rank trackers can no longer make it past the first 10 search results, Law
On November 19, 2025, Google announced some new Google Maps features. One of the features is anonymous reviews. The announcement stated the anonymous reviews would be live in November in time for Christmas. However, as of December 2025, Google has failed to roll the new feature out. Regardless, it will be here soon and live in 2026. What Does This
This page will be updated periodically with the latest statistics. As of April 2026, ChatGPT traffic to attorney websites averages 0.4% of their total traffic. Methodology: We take the data from 20 high traffic attorney sites and look at the average. The websites are a good mix: some firms are old, with large settlements, and many reviews. These sites get
On November 10, 2025, Google announced “Message Fanout” was coming to Local Services Ads (LSA). For end users, the feature shows up beside LSA results as a button called “Request Multiple Options”. The “Request Multiple Options” was first spotted in the wild today by Optimize My Firm. It appears Google rolled it out a little after 11PM ET on November
At first glance, the proposed “Protecting Automobile Accident Victims from Attorney Self-Dealing Act” is a reform measure backed and promoted by consumer protection groups. However, upon deeper examination, you learn that the ride-sharing company Uber actually is pushing this proposed amendment to the California Constitution. With enough signatures, Initiative 25-0022 would appear on the November 2026 ballot. The Uber-backed initiative
Various ads on social media make claims that LSA can be “kick started”, “jail broken”, “hacked”, etc, etc, etc, into working. The claims are very appealing to advertisers who have been left with no LSA leads while their competitors get plenty of leads. They want answers. And who can blame them? The Problem: For personal injury attorneys, LSA performs at