Len

Len

Attorney Local Services Ads Not Displaying in April 2022

On March 29, 2022, a catastrophic change occurred on Google’s Local Services Ads platform and suddenly the leads were completely shut off to Personal Injury Attorneys throughout California and beyond. We’ve seen this enormous problem affecting law firms in Sacramento, San Francisco, Fresno, the Valley, Bakersfield, Los Angeles, Glendale and all over California. Phoenix Arizona attorneys are facing the same

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Are Google Local Services Ads for Attorneys Cost Effective?

Yes. Every law firm we have ever worked with says that Local Services Ads are cost effective for their law firm. The cost per lead varies depends on a variety of factors. If you weren’t aware, Local Services Ads are VERY different than Google Ads (pay per click). Are Local Services Ads cost effective for Personal Injury Lawyers? As of

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How To Remove Negative Google Reviews for Law Firms

I’m not sure if it there’s a full moon approaching or not, but this week I have been asked the same question by 4 separate clients. Can I get bad reviews removed on Google? To get straight to the point: Google almost never removes negative reviews, but there are exceptions, such as coordinated negative review attacks, conflicts of interest, profanity

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Personal Injury Law Firms Arrive in the Metaverse

Web3 is the latest buzzword which exists to describe decentralized online blockchain ecosystems. What the heck does that mean? It means I’ve been waiting for creative personal injury attorneys to do something to get attention with either NFT art, cryptocurrency or the Metaverse! Personal Injury Law Firm Set Up Shop in the Metaverse. I didn’t have to wait long. In

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Google Local Search Results Algorithm Change Impacts Lawyers December 2021

Google updated their Local Search algorithm and changed the Local Pack layout in December 2021. This directly impacts law firms rankings in Local Search results (aka the “Local Pack” or “Three Pack”). The December 2021 Local Pack Layout Change: This change impacts business owners and law firms who display in Local Search effective December 9, 2021. Google had been testing

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How To Get Backlinks from your AVVO Profile

It’s no secret: every attorney serious about SEO and building a powerful website which generates leads need all the backlinks they can find. Like them or not, once you’ve claimed your AVVO profile your may link out from it a total of 5 times. After explaining this process dozens of times to attorneys who haven’t logged in to their AVVO

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