Law firms hoping to attract whistleblower clients would do well to put themselves in the shoes of the whistleblower. Potential whistleblowers, understandably, feel extremely vulnerable as they consider exposing wrongdoing committed by their employers or by any other business. It might be the most frightening thing they’ve ever contemplated. Your whistleblower practice must demonstrate a real understanding of these fears
In 2012, an ethics opinion from the State Bar of Arizona said that for heir law practice, attorneys should use the same name that matches their bar records, however, for nonlegal activities, such as writing books, attorneys may “adopt any name by which the lawyer chooses to be known.” Material Misrepresentation and the Ethics Opinion from the State Bar of
In the supersaturated legal market, it can feel impossible to stand out. Many of the huge law firms with massive budgets buy out the billboards, radio, and tv ads, and have dominating awareness campaigns. However, with a little creativity and a modest budget, you can still capture a large share of the attention. You simply have to do what nobody
There’s nothing worse than staring at a blank spreadsheet. All those pale gray boxes mocking you. Reminding you that your well of content ideas has run dry. What do you write today? What should you work on for the rest of the month? Worse than writer’s block, a lack of content ideas can drag you to a halt before you
In January 2021, Google rolled out the Question Hub to webmasters in the United States. The Question Hub has been open for a while now to publishers in certain countries. What is the Google Question Hub? The Google Question Hub is a tool which assists content creators with new content ideas. The Question Hub collects unanswered questions directly from Google
Do you ever look at the Google search results and wonder why *that other law firm* is ranking higher than you? The answer is likely very simple: content. They have better content and more of it. Of course, backlinks are a huge factor as well, but today we’re talking about content. Creating content for your law firm’s website is a
I have personally written around 4,000 articles for personal injury law firms. Most of those pages rank well. Some get traffic, some do not. Most do not result in cases. However, some of those pages do very well, making all of the effort worth while. These days, our team of attorneys, writers and editors handle the content, but I still
TikTok is an addictive app which is generally used two ways. Most people load the app onto their phone and watch silly videos. The second way the app is used is by the people making the videos. People can create short videos, lasting about 10 seconds. While the app is mostly used by teenagers, there are some people, such as
In response to the staggering number of pedestrians killed every year in Fresno, Maison Law engaged OptimizeMyFirm to create an in-depth study of pedestrian injuries and fatalities. We used California’s Statewide Integrated Traffic Records System (SWITRS) to collect data on each pedestrian-related accident that took place in Fresno from 2008-2018. Our data scientist analyzed the results and produced detailed charts
Websites are considered to be advertisements by the various commissions that govern attorney conduct in the 50 states. On that basis, they’re subject to the rules and regulations that are applicable to attorney advertising. Many websites for personal injury law firms list their settlement and verdict results. Is this legal? Indeed it is legal, especially if the name of the
