Content Marketing

It’s that time again, there’s a new class action. At the time of this writing, we have yet to see a big push for the hair relaxer lawsuit. Not many firms are creating written content for it and we have yet to see the video Ads on YouTube or all of the advertisements on social media. Of course, we’re already

Many Personal Injury Attorneys who focus on Motor Vehicle Accidents often wonder if the advent of self driving or fully autonomous vehicles will disrupt their practice. It’s possible, but that disruption is unlikely to occur anytime soon. As a digital marketing agency owner, I have wondered if the content creation process will become automated. Will our expert writers be replaced

Nearly every Personal Injury Law Firm in the USA is going to want to be in on Camp Lejeune water contamination claims. Whether you plan on taking Camp Lejeune cases on yourself or referring cases to another firm, here’s what you need to know before you start marketing. The Camp Lejeune Justice Act (CLJA) is Approved: On June 16, 2022,

Law firms hoping to attract whistleblower clients would do well to put themselves in the shoes of the whistleblower. Potential whistleblowers, understandably, feel extremely vulnerable as they consider exposing wrongdoing committed by their employers or by any other business. It might be the most frightening thing they’ve ever contemplated. Your whistleblower practice must demonstrate a real understanding of these fears

In 2012, an ethics opinion from the State Bar of Arizona said that for heir law practice, attorneys should use the same name that matches their bar records, however, for nonlegal activities, such as writing books, attorneys may “adopt any name by which the lawyer chooses to be known.” Material Misrepresentation and the Ethics Opinion from the State Bar of

In the supersaturated legal market, it can feel impossible to stand out. Many of the huge law firms with massive budgets buy out the billboards, radio, and tv ads, and have dominating awareness campaigns. However, with a little creativity and a modest budget, you can still capture a large share of the attention. You simply have to do what nobody

There’s nothing worse than staring at a blank spreadsheet. All those pale gray boxes mocking you. Reminding you that your well of content ideas has run dry. What do you write today? What should you work on for the rest of the month? Worse than writer’s block, a lack of content ideas can drag you to a halt before you

In January 2021, Google rolled out the Question Hub to webmasters in the United States. The Question Hub has been open for a while now to publishers in certain countries. What is the Google Question Hub? The Google Question Hub is a tool which assists content creators with new content ideas. The Question Hub collects unanswered questions directly from Google

Do you ever look at the Google search results and wonder why *that other law firm* is ranking higher than you? The answer is likely very simple: content. They have better content and more of it. Of course, backlinks are a huge factor as well, but today we’re talking about content. Creating content for your law firm’s website is a

I have personally written around 4,000 articles for personal injury law firms. Most of those pages rank well. Some get traffic, some do not. Most do not result in cases. However, some of those pages do very well, making all of the effort worth while. These days, our team of attorneys, writers and editors handle the content, but I still