Content Marketing

Content Marketing

How Law Firms can Target Whistleblower Cases with Content and SEO

Law firms hoping to attract whistleblower clients would do well to put themselves in the shoes of the whistleblower. Potential whistleblowers, understandably, feel extremely vulnerable as they consider exposing wrongdoing committed by their employers or by any other business. It might be the most frightening thing they’ve ever contemplated. Your whistleblower practice must demonstrate a real understanding of these fears

Read More »

May Attorneys Use Pseudonyms?

In 2012, an ethics opinion from the State Bar of Arizona said that for heir law practice, attorneys should use the same name that matches their bar records, however, for nonlegal activities, such as writing books, attorneys may “adopt any name by which the lawyer chooses to be known.” Material Misrepresentation and the Ethics Opinion from the State Bar of

Read More »

Video: The Unsung Hero of the Legal Marketing Toolkit

In the supersaturated legal market, it can feel impossible to stand out. Many of the huge law firms with massive budgets buy out the billboards, radio, and tv ads, and have dominating awareness campaigns. However, with a little creativity and a modest budget, you can still capture a large share of the attention. You simply have to do what nobody

Read More »

Using the Google Question Hub for Personal Injury Content Marketing Ideas

In January 2021, Google rolled out the Question Hub to webmasters in the United States. The Question Hub has been open for a while now to publishers in certain countries. What is the Google Question Hub? The Google Question Hub is a tool which assists content creators with new content ideas. The Question Hub collects unanswered questions directly from Google

Read More »

How to Build a SEO Savvy Content Plan for Law Firms

Do you ever look at the Google search results and wonder why *that other law firm* is ranking higher than you? The answer is likely very simple: content. They have better content and more of it. Of course, backlinks are a huge factor as well, but today we’re talking about content. Creating content for your law firm’s website is a

Read More »

Meet The Lawyers of TikTok

TikTok is an addictive app which is generally used two ways. Most people load the app onto their phone and watch silly videos. The second way the app is used is by the people making the videos. People can create short videos, lasting about 10 seconds. While the app is mostly used by teenagers, there are some people, such as

Read More »

Fresno Personal Injury Lawyer Content Marketing [Case Study]

In response to the staggering number of pedestrians killed every year in Fresno, Maison Law engaged OptimizeMyFirm to create an in-depth study of pedestrian injuries and fatalities. We used California’s Statewide Integrated Traffic Records System (SWITRS) to collect data on each pedestrian-related accident that took place in Fresno from 2008-2018. Our data scientist analyzed the results and produced detailed charts

Read More »