Content Marketing

Content Marketing

Marketing for the Hair Relaxer Class Action MDL Lawsuit

It’s that time again, there’s a new class action. At the time of this writing, we have yet to see a big push for the hair relaxer lawsuit. Not many firms are creating written content for it and we have yet to see the video Ads on YouTube or all of the advertisements on social media. Of course, we’re already

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How To use AI to Create Web Content for Your Law Firm Today

Many Personal Injury Attorneys who focus on Motor Vehicle Accidents often wonder if the advent of self driving or fully autonomous vehicles will disrupt their practice. It’s possible, but that disruption is unlikely to occur anytime soon. As a digital marketing agency owner, I have wondered if the content creation process will become automated. Will our expert writers be replaced

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How Law Firms can Target Whistleblower Cases with Content and SEO

Law firms hoping to attract whistleblower clients would do well to put themselves in the shoes of the whistleblower. Potential whistleblowers, understandably, feel extremely vulnerable as they consider exposing wrongdoing committed by their employers or by any other business. It might be the most frightening thing they’ve ever contemplated. Your whistleblower practice must demonstrate a real understanding of these fears

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May Attorneys Use Pseudonyms?

In 2012, an ethics opinion from the State Bar of Arizona said that for heir law practice, attorneys should use the same name that matches their bar records, however, for nonlegal activities, such as writing books, attorneys may “adopt any name by which the lawyer chooses to be known.” Material Misrepresentation and the Ethics Opinion from the State Bar of

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Video: The Unsung Hero of the Legal Marketing Toolkit

In the supersaturated legal market, it can feel impossible to stand out. Many of the huge law firms with massive budgets buy out the billboards, radio, and tv ads, and have dominating awareness campaigns. However, with a little creativity and a modest budget, you can still capture a large share of the attention. You simply have to do what nobody

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Using the Google Question Hub for Personal Injury Content Marketing Ideas

In January 2021, Google rolled out the Question Hub to webmasters in the United States. The Question Hub has been open for a while now to publishers in certain countries. What is the Google Question Hub? The Google Question Hub is a tool which assists content creators with new content ideas. The Question Hub collects unanswered questions directly from Google

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How to Build a SEO Savvy Content Plan for Law Firms

Do you ever look at the Google search results and wonder why *that other law firm* is ranking higher than you? The answer is likely very simple: content. They have better content and more of it. Of course, backlinks are a huge factor as well, but today we’re talking about content. Creating content for your law firm’s website is a

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