Law firms hoping to attract whistleblower clients would do well to put themselves in the shoes of the whistleblower.
Potential whistleblowers, understandably, feel extremely vulnerable as they consider exposing wrongdoing committed by their employers or by any other business. It might be the most frightening thing they’ve ever contemplated.
Your whistleblower practice must demonstrate a real understanding of these fears and concerns to connect with more potential clients. Perhaps the empathy and assurances you convey in your web content serve as the tipping point that encourages a whistleblower to trust your firm with their case.
Whistleblower Risks and Rewards
Whistleblower cases often involve powerful corporate actors, federal inquiries, and sometimes high-profile court proceedings. The stakes and the rewards can be high. However, these cases likely never see the light of day unless a whistleblower is encouraged to take that first step.
Some legal sites are quick to list the qualifications and case success of their whistleblower attorneys. But they are often guilty of leaving out important details most likely to convince a potential whistleblower to pick up a phone.
The emphasis should remain on the benefits and protections for the whistleblower:
- You May Earn a Considerable Reward.
- You Are Protected.
- You Are Helping Justice Prevail.
Inform About the Rewards for Whistleblowers
Potential whistleblowers shouldn’t have to delve very far into your content before finding out what’s in it for them. With the risks they take and the worries they’ll face, every paragraph should point to the positives that can come from exposing fraud and corruption.
Those positives include the enormous financial gains someone spearheading a whistleblower complaint stands to earn. A successful case may recover hundreds of thousands of dollars from wrongdoers, and whistleblowers can earn a substantial percentage of those awards.
Whistleblower laws intend to make sure whistleblowers are properly rewarded for their valuable information. It’s crucial to emphasize just how much the whistleblower stands to gain for the integral role they play in exposing fraud. Make sure your content features these benefits prominently.
Powerful Whistleblower Protections
The safeguards whistleblowers enjoy should be a cornerstone of any web content seeking the attention of potential plaintiffs. Too often, these protections are a sidenote on web pages seeking to attract clients.
Whistleblowers will worry about their careers and their reputations. The protections against workplace retaliation, termination, and other forms of harassment should be a focus.
They need reassurances that they are protected by federal and state law and that their lawyers will rush in to defend them at the first sign of a violation.
Your content should describe the quick action your law firm will take if a whistleblower becomes the victim of retaliation. Go over what constitutes retaliation and what happens to employers who allow it to occur. The possibility of whistleblowers earning double their pay for any time they’ve missed is an encouraging place to start.
It’s important to note these laws apply even if their allegations are dismissed or if a whistleblower case fails in court. They’re still protected.
Whistleblowers Serve Justice
Serving and protecting the common good may be the first reason Whistleblowers consider filing a complaint against wrongdoers. They step forward to guard the public’s safety and financial security and in some cases the nation’s security.
Whistleblower actions often end up safeguarding the American workforce and may result in the recovery of ill-gotten taxpayer dollars. That money belongs to all American citizens and whistleblowers are acting for everyone’s benefit.
Those guilty of fraud often take advantage of people who can’t defend themselves. Violators might harm public health, the environment, or unfairly manipulate financial markets to benefit themselves and harm others.
Not every whistleblower takes action solely for the reward they may earn. Your articles should illustrate how your law firm’s past whistleblower litigation has scored financial and moral victories for real victims who have suffered as a result of malfeasance. Show that social justice and fair play are just as important to your firm as they are to the whistleblower.
Building Trust
Allegations of fraud and misconduct can lead to lengthy investigations, negotiations, and court battles. Whistleblowers will likely spend years meeting with their legal representation, confiding in them, and making small talk.
A relationship is formed over this time and your firm must project friendliness and trustworthiness right from the start. It should go without saying that everything whistleblowers tell you and the evidence they provide remains confidential, but they need to hear it.
It’s one thing to say your firm is a compassionate, supportive place, but you must show it through the compassion and understanding your content conveys.
Avoid simply stating that you are compassionate and instead write compassionately. By addressing the biggest worries likely on the mind of a potential client you can effectively show the level of care and attentiveness they can expect from your law firm.
Getting Whistleblowers to Contact Your Law Firm
Potential whistleblowers are seeking the right place to bring their cases, but you can’t provide them with a first consultation until they’ve reached out to your firm. We help whistleblower attorneys secure more leads through Google by providing focused content, proven SEO practices, and other digital marketing strategies.
When a whistleblower types in those first exploratory questions into Google, your webpage should be the first place they are drawn. If you think we could be a match, contact us and we’ll explore how we may be able to help.
