Podcasts

Podcasts

Setting Your Law Firm Marketing Budget in 2021 and Takeaways from the ABA TechReport – Personal Injury Marketing Minute #6

In this podcast, Allison C. Shields Johs, Esq, discusses her recent article 2020 Websites & Marketing. The article covers the websites and lawyer marketing portion of the ABA 2020 Legal Technology Survey Report, and some basic things solos and small firm lawyers can do to improve their marketing in 2021 as things become more virtual. The podcast also covers: –

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Takeaways from Advertising in the Yellow Pages – Personal Injury Marketing Minute #5

Michael Morris is an Entrepreneur with an extensive background in sales and print advertising.  In this podcast episode, Mike tells us how personal injury law firms used to advertise in Yellow Page style directories. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Strategies included: Some verticals still use Yellow Page advertising Targeting specific areas, localization

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Selling Your Law Firm – Personal Injury Marketing Minute #4

Tom Lenfestey is an attorney, CPA and owner of The Law Firm Exchange. In this episode Tom explains how law firms are prepared for sale and sold. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. In this podcast Tom covers why attorneys sell their law firms, what is unique about personal injury law firms, ABA

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Leveraging LinkedIn for Lawyers – Personal Injury Marketing Minute #2

Katie Briel is a Digital Marketing Manager at the international law firm Womble Bond Dickinson. She joins us for Episode #2 of the Personal Injury Marketing Minute to discuss how attorneys and law firms can use LinkedIn to promote content and build connections. In this episode, Katie describes how some firms reach their target audience on LinkedIn and how LinkedIn

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