Podcasts

Podcasts

How To Make Videos for Lawyers – Martin Schlesinger – Personal Injury Marketing Minute #9

With the surging popularity of video platforms like TikTok and YouTube, some super successful lawyers have launched viral video marketing campaigns. How did they do it? First, they had to master the simple basics of videography. Video campaigns for lawyers do not require a full camera crew or expensive equipment. Legal marketing videographer, Martin Schlesinger, discusses how you can leverage

Read More »

Intake Specialists with Chris Mullins – Personal Injury Marketing Minute #8

In this episode, Chris Mullins, aka “The Phone Sales Doctor”, provides absolutely wonderful tips on intake specialists. Intake specialists are very important for personal injury law firms and all types of attorneys. Chris Mullins discusses the difference between a receptionist and an intake specialist, screening question, training, empathy, salesmanship and general intake problems and solutions. Chris is the author of

Read More »

How TrustBooks Eliminates the Trust Accounting Headache – Personal Injury Marketing Minute #7

In this podcast, Tom Boyle, Co-Founder of TrustBooks, discusses how TrustBooks helps not just Personal Injury Attorneys, but many other attorney types manage their trust accounts and meet State Bar compliance. TrustBooks also now offers full legal accounting. After years of positive feedback and requests, TrustBooks has now expanded to offer an accounting software with a 100% focus on law

Read More »

Setting Your Law Firm Marketing Budget in 2021 and Takeaways from the ABA TechReport – Personal Injury Marketing Minute #6

In this podcast, Allison C. Shields Johs, Esq, discusses her recent article 2020 Websites & Marketing. The article covers the websites and lawyer marketing portion of the ABA 2020 Legal Technology Survey Report, and some basic things solos and small firm lawyers can do to improve their marketing in 2021 as things become more virtual. The podcast also covers: –

Read More »

Takeaways from Advertising in the Yellow Pages – Personal Injury Marketing Minute #5

Michael Morris is an Entrepreneur with an extensive background in sales and print advertising.  In this podcast episode, Mike tells us how personal injury law firms used to advertise in Yellow Page style directories. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Strategies included: Some verticals still use Yellow Page advertising Targeting specific areas, localization

Read More »

Selling Your Law Firm – Personal Injury Marketing Minute #4

Tom Lenfestey is an attorney, CPA and owner of The Law Firm Exchange. In this episode Tom explains how law firms are prepared for sale and sold. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. In this podcast Tom covers why attorneys sell their law firms, what is unique about personal injury law firms, ABA

Read More »

Leveraging LinkedIn for Lawyers – Personal Injury Marketing Minute #2

Katie Briel is a Digital Marketing Manager at the international law firm Womble Bond Dickinson. She joins us for Episode #2 of the Personal Injury Marketing Minute to discuss how attorneys and law firms can use LinkedIn to promote content and build connections. In this episode, Katie describes how some firms reach their target audience on LinkedIn and how LinkedIn

Read More »