Podcasts

Podcasts

Tracking Leads with Attorney Logan Quirk – Personal Injury Marketing Minute #25

Personal Injury Attorney Logan Quirk joins us for Episode 25 of the Personal Injury Marketing Minute. In this podcast, Logan discusses marketing initiatives. Some of Logan’s leads come from business referrals, attorney referrals, referrals from past clients and SEO and digital marketing. Logan uses case management software and a spreadsheet to track leads and measure marketing initiatives. You can visit

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Setting Up a Law Firm’s Google Business Profile – Personal Injury Marketing Minute #24

In this podcast, Lindsey covers the basics to Google Business Profiles, which are extremely important for law firms. Your Google Business Profile, formerly known as Google My Business page, needs to be created, claimed and optimized for your law firm to display in local search results. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript:

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All About Backlinks for Law Firms – Personal Injury Marketing Minute #23

In this podcast, Lindsey covers the basics to backlinks, the most important Google ranking factor for law firms. Who needs them? Who does not need them? Should you buy them? See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Welcome to the personal injury marketing minute where we quickly cover the hot topics in the

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Podcast: How Much Does SEO Cost Law Firms? Personal Injury Marketing Minute #22

In this podcast, Lindsey quickly covers ballpark SEO fees. In general, most law firms spend around $3,000 – $10,000 per month on SEO. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Welcome to the Personal Injury Marketing Minute where we quickly cover the hot topics in the legal marketing world. I’m your host, Lindsey

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Streamlining Attorney Client Communications – Personal Injury Marketing Minute #21

In this podcast, Allison C. Shields Johs, Esq, returns to discuss client communication. Allison recently wrote about client communications in the ABA TechReport. In her article, 2021 Websites & Marketing, she covers statistics, trends and work to be done by attorneys communicating with existing and prospective clients. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.

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What is an SEO Campaign? Personal Injury Marketing Minute #20

The Personal Injury Marketing Minute episode #20 sums up what an SEO campaign means to most attorneys. In this podcast, Lindsey discusses the importance of links and content. Of course, there are other things mandatory for good SEO, such as a fast loading, secure site, an optimized Google Business Profile, and showing up other places are searching for you. But

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SEM Campaigns for Lawyers – Personal Injury Marketing Minute #16

The Personal Injury Marketing Minute episode #16 is part 4 of a mini-series about marketing personal injury law firms. In this podcast, Lindsey defines and discusses SEM (paid Search Engine Marketing). If there is one thing that is universally true in marketing, it’s that marketing professionals LOVE acronyms. SEO, PPC, LSA, GMB, SEM, O-M-G IYKYK. Listen to all episodes or

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