Podcasts

Podcasts

All About Backlinks for Law Firms – Personal Injury Marketing Minute #23

In this podcast, Lindsey covers the basics to backlinks, the most important Google ranking factor for law firms. Who needs them? Who does not need them? Should you buy them? See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Welcome to the personal injury marketing minute where we quickly cover the hot topics in the

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Podcast: How Much Does SEO Cost Law Firms? Personal Injury Marketing Minute #22

In this podcast, Lindsey quickly covers ballpark SEO fees. In general, most law firms spend around $3,000 – $10,000 per month on SEO. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Welcome to the Personal Injury Marketing Minute where we quickly cover the hot topics in the legal marketing world. I’m your host, Lindsey

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Streamlining Attorney Client Communications – Personal Injury Marketing Minute #21

In this podcast, Allison C. Shields Johs, Esq, returns to discuss client communication. Allison recently wrote about client communications in the ABA TechReport. In her article, 2021 Websites & Marketing, she covers statistics, trends and work to be done by attorneys communicating with existing and prospective clients. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.

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What is an SEO Campaign? Personal Injury Marketing Minute #20

The Personal Injury Marketing Minute episode #20 sums up what an SEO campaign means to most attorneys. In this podcast, Lindsey discusses the importance of links and content. Of course, there are other things mandatory for good SEO, such as a fast loading, secure site, an optimized Google Business Profile, and showing up other places are searching for you. But

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SEM Campaigns for Lawyers – Personal Injury Marketing Minute #16

The Personal Injury Marketing Minute episode #16 is part 4 of a mini-series about marketing personal injury law firms. In this podcast, Lindsey defines and discusses SEM (paid Search Engine Marketing). If there is one thing that is universally true in marketing, it’s that marketing professionals LOVE acronyms. SEO, PPC, LSA, GMB, SEM, O-M-G IYKYK. Listen to all episodes or

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Public Relations Campaigns: Do Something. Personal Injury Marketing Minute #15

The Personal Injury Marketing Minute episode #15 is part 3 of a mini-series about marketing personal injury law firms. In this podcast, Lindsey shares what does not work and 3 actionable tips for potentially successful PR. Listen to all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Public Relations Campaign: Do Something. Welcome to the Personal Injury

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Brand Awareness Campaigns – Personal Injury Marketing Minute #14

The Personal Injury Marketing Minute episode #14 is part 2 of a mini-series about marketing personal injury law firms. In this podcast, Lindsey shares some tips about selecting a target audience and showing them that you care. Some of the key takeaways include identify target market, get involved in a target market’s community, show clients what you can do for

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