On October 3, 2025, what ridesharing services such as Lyft and Uber consider to be significant regulatory reforms became effective. Specifically, Senate Bill 371 as enacted reduces insurance requirements for Uber, Lyft, and other ridesharing services and their drivers. These companies tout the lower insurance requirements as ways to reduce the costs of ridesharing to their customers. However, the changes
Review extortion is not new but there’s been an uptick in 2025. In October 2025, Google released a new way to have these reviews removed. What is a negative review extortion scam? A negative review extortion scam when someone leaves you negative reviews, then offers to remove them for a fee. The vast majority of scammers are located outside of the
You heard it here first. Beginning in late September 2025, Google has been testing an “AI Overviews” section which replaces the Local Pack. The tests have been conducted on mobile search results, and only in a handful of niches, such as Personal Injury Attorney”. What is the “AI Pack”: This is totally separate from a Google “AI Mode” local result.
Posting car accident videos on Instagram does not help personal injury attorneys get cases, according to personal injury attorneys who have tried this. For the last few years, every time we log into IG we see a law firm posting crash videos. These videos typically had traction on reddit or tiktok a few months ago, then, some “marketer” steals the
If you’ve logged into Facebook or Instagram lately, you’ve seen a plethora of advertisements pushing Generative Engine Optimization (GEO). Headlines read everything from “how to optimize for GEO” to “SEO is dead, you need GEO”. So, what is it? What is Generative Engine Optimization (GEO)? “Chatbots”, sometimes called “AI Assistants”, augment search engines. Technically, there is no “generative engine”, but most
Lindsey is thrilled to kick off 2025’s Atlas Lawyers Practice Management and Legal Marketing Seminar in Oklahoma City, Oklahoma as the opening speaker! In her high-impact session, Lindsey will reveal why dominating the Google “local pack” — those top map listings — isn’t just nice to have, it’s mission-critical for law firms looking to attract more clients and grow fast. With over
In an effort to sell their “services”, several marketers are using scare tactics to tell lawyers and other local business owners they need to do something new to rank in ChatGPT. This article will cover if people are actually searching for attorneys in ChatGPT or not, along with actionable advice. Informational vs Transactional Search Queries: First, let’s clear up informational
On July 11, 2025, Google sent out an extremely confusing email titled “Local Services Customer Reviews are now fully managed by Google Business Profile”. The email says “Local Services Customer Reviews are now managed by Google Business Profile, rating and review counts may change.” What Does This Mean? Local Services Ads (LSA) used to display reviews left to business’s Google