ChatGPT Ads for Lawyers – Guide and CPC Services

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On May 5, 2026, OpenAI launched Cost Per Click (CPC) ads for ChatGPT.

That night, we set up to be a ChatGPT advertiser and launched our first campaign for ourselves and personal injury clients.

Please note: This is a rapidly evolving platform. For maximum transparency: we’re not sure if ChatGPT Ads will deliver good cases or not. As of May 2025, ads are running cheap, around $5 per click. We’re actively managing campaigns and monitoring ads for attorneys who want to be first on this platform.

If you are an attorney who would like to advertise on ChatGPT, please contact us today to get started, or read on to see how to manage your own ad campaign.

How To Sign in to OpenAI Ads Manager:

To run ads on OpenAI’s ChatGPT platform, follow these steps:

1. Go to the OpenAI Ads Platform: https://ads.openai.com/
2. Create an account. You’ll need a username, password, company information and IRS EIN.
3. Start the verification process, which takes a few hours.

Once you’re verified, you’ll see a screen that says “Welcome to Ads Manager”:

Create Your First Campaign:

Once you are logged into your verified Ad Manager account you’re ready to create a campaign.

In general, the steps look like this:

1. Go to Ads Manager
2. Go to “Conversions” and configure the Data Source (usually your website) and Conversion Events (such as a page view).
3. Select Create Campaign, then set the campaign name, objective (usually clicks), location for the campaign, and budget.
4. Next you will create an Ad Group, which includes the ad name, title & description (which users see), landing page URL and Image for the ad in a 256×256 resolution.
5. Publish ad, and enter any necessary billing information, and add users to manage the campaign.

Screenshot:

How Much do ChatGPT Ads Cost Attorneys?

We are currently running this test on personal injury attorneys and will post costs here as soon as possible.

On January 16, 2026, OpenAI announced they will begin testing ads in the US in February 2026. Law firms we work with have expressed interest in this.

The announcement says:

“To start, we plan to test ads at the bottom of answers in ChatGPT when there’s a relevant sponsored product or service based on your current conversation. Ads will be clearly labeled and separated from the organic answer. You’ll be able to learn more about why you’re seeing that ad, or dismiss any ad and tell us why. During our test, we will not show ads in accounts where the user tells us or we predict that they are under 18, and ads are not eligible to appear near sensitive or regulated topics like health, mental health or politics.”

How Do I Sign Up to Advertise on ChatGPT?

The signup is not yet publicly available.

To be the first to advertise on ChatGPT either join our newsletter or monitor the OpenAI blog.

Here’s What the Initial Ads Will Look Like:

The OpenAI blog showed this hot sauce ad as an example – which displayed when someone was looking for ideas to plan a dinner party:

Are People Finding Lawyers on ChatGPT?

As of 2026, ChatGPT traffic to attorney websites averages 0.4% of their total traffic.

Informational search queries are definitely reducing law firm traffic, but, the number of people who need to hire an attorney is not necessarily being reduced.

The vast majority of people are still turning to Google for finding local businesses and attorneys.

Will ChatGPT Allow Personal Injury Ads?

Please note that “health” is a regulated topic. Google Ads, for example, prohibits remarketing to people facing hardships such as health conditions. If ChatGPT allows Personal Injury Attorneys to advertise remains yet to be determined.