A 100-city study of which personal injury firms AI tools recommend and which sources they cite, across Google AI Mode, Google AI Overviews, Gemini, ChatGPT and Perplexity.
We asked ChatGPT for personal injury lawyers 3,000 times across 100 cities to see which firms it recommends, what it cites, and how its picks compare with Google Maps rank, Google reviews and brand search volume.
Which personal injury firms do people search for by name? We measured Google searches for 2,487 firms’ brand names in 100 of the largest U.S. cities, with a national Top 25 and a Top 5 for every city.
We read 3,107 one-star Google reviews of 1,090 personal injury firms in 100 cities to find the most common complaints, who writes them, and how firms respond.
We pulled Google’s current top-of-page bids for “personal injury lawyer” and “car accident lawyer” in all 50 states and 150 cities. See what a top ad spot costs where you practice, with an interactive map.
We reviewed 815 attorney headshots from 218 top-ranked personal injury firms in 35 states. Navy or black suit, white shirt, blue tie and a big smile: see what the typical PI headshot looks like and how to stand out.
We described 50 injury situations to ChatGPT, Gemini, Google AI Mode, Perplexity and Claude 4,500 times across six states. AI says “call a lawyer” after 95% of severe injuries but only 48% of minor ones, and it almost never names a firm.
How Injured People Find Personal Injury Lawyers
A national survey of people who hired or consulted an injury lawyer: where they started their search, how much referrals and online research mattered, how fast they expected a callback, and whether AI tools played a part.