Google updated their Local Search algorithm and changed the Local Pack layout in December 2021. This directly impacts law firms rankings in Local Search results (aka the “Local Pack” or “Three Pack”). The December 2021 Local Pack Layout Change: This change impacts business owners and law firms who display in Local Search effective December 9, 2021. Google had been testing
It’s no secret: every attorney serious about SEO and building a powerful website which generates leads need all the backlinks they can find. Like them or not, once you’ve claimed your AVVO profile your may link out from it a total of 5 times. After explaining this process dozens of times to attorneys who haven’t logged in to their AVVO
Around the middle of August 2021, Google gave us in the SEO industry one more thing to be hot and humid about: Google quietly began changing page titles. On August 24, 2021, the rumors were confirmed. Google announced: Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query
Whether you love Google My Business or it is the bane of your existence, it is important that your law firm leverages it as a tool to attract prospective clients. This important piece of Google real estate is the first comprehensive look that a client might have of your business. It tells them your firm’s name, website link, location, phone
Google rolled out a “Link Spam Update” from July 26, 2021 to August 24, 2021. We did not see many law firms impacted by this algorithm update. Why no Impact on Law Firms? We work with personal injury law firms all over the USA, and we have some good friends who work with criminal defense and other types of lawyers.
It’s no secret. Nearly every personal injury law firm on the front page on Google in every city in the United States of America builds links which violate Google’s Webmaster Guidelines. With that fact established, let’s discuss PBNs. What is a Private Blog Network (PBN)? A PBN is basically a group of websites which exist to link to a target
Thousands of Personal Injury Attorneys are after every bit of horsepower they can get to give them that slight edge over their competitors. A great personal injury law firm website should perform well with Core Web Vitals. As of 2021, Core Web Vitals are now a ranking factor in Google’s algorithm. They’re not a huge ranking factor, like backlinks, but
Google rolled out the June 2021 Google Spam Update on June 23 and June 28. Almost no law firms anywhere in the world will be impacted by this algorithm update. As part of our regular work to improve results, we’ve released a spam update to our systems. You can learn more about our efforts to fight spam in this post:https://t.co/piCLhbZPkH
Attorneys managing their Yelp profile are given a (paid) option to add License Verification for $1/day. Attorneys who pay for this service have a Verified License Badge added to their profile. Yelp claims this results in a 10% increase in calls. What is license verification? Wen you log in to biz.yelp.com and edit your profile you will see Yelp’s add-ons.
Giving back to your community in any way is always a good thing which may result in good backlinks. However, there are spammy, outdated methods of running a scholarship program which may not help your rankings. The “Old Way” of Scholarship Linkbuilding. Around 2010, personal injury law firms in competitive cities found a new way to score some high authority
