On November 25, 2024, we saw the first test in the world of a Google Local Services Ad (LSA) showing in the Local Pack. You heard it here first. Here’s a screenshot on mobile of the new ad placement. The ad placement has not yet been announced by Google. Historically, LSA ads have shown in Google Search Engine Results Pages
Personal Injury Attorneys everywhere will be happy to know that today, November 20, 2024, Google issued manual actions for “Site Reputation Abuse” against Forbes Advisor. If you’ve been Living under a Rock: If you’ve been living under a rock, Forbes articles have been ranking in Google’s search results for terms like “Best Personal Injury Lawyers Raleigh NC”. Forbes Advisor is
Attorneys (and other advertisers) using Local Services Ads (LSA) must now have a matching Google Business Profile (GBP) in order for their ads to keep displaying. Moving forward, LSA accounts not tied to a GBP will stop displaying in the Google Screened section of Google. The change is rolling out gradually. At the time of this article, some attorneys were
On Monday, August 5, 2024, US Federal Judge Amit Mehta found that Google violated US antitrust law. What does this mean for SEO? Probably nothing, at least not for many, many years. The Ruling. Judge Mehta‘s decision states Google maintained a monopoly over search services and advertising by violating section 2 of the Sherman Act. The ruling states “After having
On Monday, July 26, 2024, Google Local Services Ads sent out an email titled “No Action Required: Automating Google Local Services Ads Lead Credits”. The headline of the email reads “Good News: Easier, Proactive Lead Credits”. What does this mean? The change will start rolling out to accounts in July. It impacts attorneys and all other advertising verticals in LSA.
Yes, it is true, (a portion of) Google’s algorithm was leaked onto the web in May 2024. Google has been busy laying off important employees – did one of them intentionally leak it, or was it a genuine mistake? The leaked code has a lot of good tidbits of information in it. The code is not a playbook to rank
E-E-A-T is not a shiny new thing. It’s been around for many, many years. There probably is not a single lawyer in the world needs to worry about it. But, if you arrived here for a detailed explanation, it’s your lucky day. We’re going to talk about E-E-A-T, and then never talk about it again. The Short Version: Law firms
Goolge Notes is an experiment from Google Labs which allows users to leave notes about websites in the search results. It rolled out in November 2023. Quick Facts: Google Notes are not currently displaying on many sites, such as law firms Google Notes will not impact rankings Google Notes is just an experiment, scheduled to run until May 2024 Google
