On November 25, 2024, we saw the first test in the world of a Google Local Services Ad (LSA) showing in the Local Pack.
You heard it here first.
Here’s a screenshot on mobile of the new ad placement.
The ad placement has not yet been announced by Google.
Historically, LSA ads have shown in Google Search Engine Results Pages (SERPs) above the local pack. They’ve also shown in the Local Finder. And Google Ads have indeed shown in the Local Pack, unpredictably, when advertisers utilize PPC campaigns using Location Assets / Extension Ads.
I spotted this today on Firefox Focus on Android.
The news comes hot on the heels of Google connecting Google Business Pages to Local Services Ads. It appears the Google will be integrating LSA & GBP more closely in the future.
