General Marketing

Not a day goes by without myself or a client receiving a ridiculous, unsolicited, unwanted email about an app conveniently for sale called something like the Automatic Crash Detection System or Car Crash Detection System, or…. whatever. The sender of this junk mail claims that the app is the “Best Lead Conversion Tool” on the market according to the “Legal

Personal injury law firms often ask us for ideas on how to market their firm offline, so, today I am going to go over some examples of community involvement for personal injury attorneys. Of course, all law firms can get involved in their community. We’ve seen immigration firms host events where people new to the country can ask questions about

Today a client called me from one of their office phone numbers and my Verizon phone said “Spam Warning”. I almost didn’t answer it, but I recognized the area code and phone number. I picked up, and it was my client, a personal injury law firm. After speaking to them about the reason they called about, I mentioned that their

Just about every personal injury lawyer who is actively practicing law wants their practice to flourish through referrals, either from other lawyers of from members of the general public. Preferably, referrals will come from members of the general public as there are no co-counsel fees or kickbacks expected. In fact, the general rule is that compensating a non-lawyer with funds

What is a Bar Conference? A bar conference is an annual event that is typically hosted by each state’s bar association. In some cases, like California, states will have multiple bar associations based on where lawyers are geographically located, what sectors of law they practice, or other unifying factors. State bar conferences or annual meetings are held by just about

There are 2 main reasons why attorney’s Local Services Ads (LSA) will not display: Technical problems. Google’s LSA algorithm has major problems. Below we’ll cover both scenarios. First, let’s rule out technical problems. Be sure to subscribe to our newsletter for updates to this. We are heavily monitoring the problem in several states. Technical Problems with LSA (you can fix):

Anybody without a lawyer in the family is going to tell you that law school doesn’t prepare you for getting clients. The present public health situation does nothing to increase a private practitioner’s income or referrals either, so lawyers will want to capitalize on any opportunities that they might have to secure new work. If first impressions are as important

Google offers attorneys localized advertisements that are intended to connect consumers with lawyers in their specific geographic locations. It’s a pay-per-lead service that is displayed above all other legal advertising. The search engine has been doing this for plumbers, electricians and others in the service industry for a few years now. Only three of such ads are displayed at a

For some personal injury lawyers, a quality practice is all about the quantity of cases coming through their doors as opposed to the quality of those cases. In the mix, there might be some fairly valuable cases, but the objective of such personal injury law firms is to get new clients signed to a retainer agreement and get them out

In general, a website which ranks organically on page 1 of Google, combined with good reviews, results in several new leads generating millions of dollars in settlements and revenue every year. From 2000 – 2012 I owned and operated an IT firm. Much like a law firm, nobody really wanted to use us. If you were calling us you either