General Marketing

How To Migrate FindLaw’s WordPress to a Standard WordPress.org Website

In 2018, FindLaw began migrating some law firm websites to WordPress. Of course, when properly maintained, WordPress is a fantastic, open-source content management system. As of 2024, over 40% of the websites on the Internet are powered by WordPress. Normally, this would be great news. However, FindLaw used what is called WordPress “multisite“. The are pros and cons to multisite:

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Are Recessions Good for Personal Injury Law Firms?

Recessions typically result in increased caseloads for Personal Injury Law Firms, however, some insurers attempt to take advantage of economic downturns with low-ball offers. Slightly Less Motor Vehicle Accidents Occur: Unless it’s highly specialized, the bread and butter of any personal injury law firm is motor vehicle accidents. With prior recessions, car accidents showed a marked decline. A 2016 study

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Should Attorneys Become Specialists?

A minority of states allow lawyers to hold themselves out as specialists in their area of practice. Some states offer State Entities Accrediting and some allow Private Certification. A lawyer who holds himself or herself out as a generalist has a certain level of skills in several areas of the law. That lawyer might take a family law case in

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What Colorado House Bill 23-1032 Would Mean for Personal Injury Lawyers

HB 23-1032 seems to solicit lawsuits by trial lawyers to file discrimination lawsuits against small business owners on behalf of people with disabilities. Why claim disability discrimination? For emotional distress, that’s why. And that emotional distress can be worth $250,000 to $500,000 in court. Attorney’s fees can be awarded on top of that. Costs, Legal Fees and an Opportunity for

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What Florida HB 837 Means for Personal Injury Lawyers

On March 24, 2023, Florida Gov. Ron DeSantis signed off on FL HB 837 which is aimed at decreasing frivolous lawsuits and preventing the alleged predatory practices of trial lawyers who make the hard-working residents of the Sunshine State their purported victims. The legislation changes the rules involving bad faith by insurers attacks one-way legal fees along with fee multipliers.

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Are Google Ads Cost Effective for Personal Injury Lawyers in 2023?

It depends. The Cost Per Click (CPC) of a Google Ad depends, in part, on what your competitors are bidding on their ads. Some Law Firms are Running Ads at a Loss (Intentionally). From Fresno to San Diego, you’ll see the same Los Angeles firms aggressively targeting southern California. Wilshire, JNY, West Coast Trial Lawyers, Morgan & Morgan and others

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Best YouTube Channels for Lawyers, According to Lawyers (LawTube 2023)

We asked around 100 attorneys what their favorite LawTube channels are. Here are their responses along with some of our own commentary. LegalEagle YouTube Channel: https://www.youtube.com/@LegalEagle Devin Stone is the big bird at LegalEagle, a YouTube channel with outstanding content. Followers (Legal Eagles) who tune in watch Devin’s coverage of recent events, “lawyer reacts to __” style videos and much

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Can Personal Injury Attorneys Use Google Ads Remarketing? No.

Personal Injury Attorneys are not allowed to use Google Ads Remarketing. Google prohibits personalized ads which advertise to personal hardships such as health conditions or traumatic personal experiences. What is Google Ads Remarketing? Retargeting is a form of advertising which allows advertisers to display ads for products or services on other websites after a user leaves the advertiser’s site without

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