Attorney “directory listings” are rarely worth buying and almost never drive traffic, calls, or result in leads. That said, over the years, I have been an amazing Justia salesman, recommending clients purchase the sponsored listing in their city when certain conditions are met. In fact, Justia is usually the only listing I recommend. Those conditions are: Justia’s rankings Platinum listing
Today I opened my inbox to see an email which read: “Hi Len, I am looking for a new digital marketing company as the one I am with was just acquired by ********.” There are a few companies in the attorney marketing space actively acquiring smaller / boutique marketing agencies. Unfortunately, these larger companies are only looking to boost their
In early March 2024, Google emailed attorneys a message titled “Local Services Ads verification steps are being updated for your industry”. Google used to require identity verification for lawyers. They stopped about 2 years ago. They’re bringing the measure back due to spam. Local Services Ads (LSA) efforts to reduce spam: If you were not aware, I have authored multiple
In January 2024, Google announced that it would be shutting down websites built with Google Business Profiles. The announcement stated that Google would shut these sites down on March 5, 2024. Google was a few days late, but they indeed kept their word. Attorneys whose free Google Business Page (GBP) website was shut down will see their old URL redirected
Personal Injury Attorneys who use Google Ads PPC campaigns received a message from Google AdWords on March 6, 2024 titled “Access to Customer Match will be suspended for your account in the next 7 days”. At first glance, the message appears scary. It says: Your access to Customer Match will be suspended within the next 7 days because your Google
For the vast majority of law firms, ranking on Page 1 of Google in Los Angeles is not possible in 2024. But, there’s still hope to obtain leads. Here’s why, from someone who has watched the front page of LA for over a decade and actually ranks attorneys in major cities all over the USA. If you’re an LA attorney
On February 9, 2024, Google Local Services Ads (LSA) rolled out “Branded Local Services Ads”. This means that attorney’s LSAs may display when someone searches for your law firm’s name. In typical LSA fashion, the rollout was a total disaster. The discovery was made by Anthony Higman who tweeted this example: Google’s “Ad Liaison” Ginny Marvin replied and said “This
Super Bowl LVIII took place February 11, 2024 in Las Vegas. People watching from home got to see the Kansas City Chiefs beat the San Francisco 49ers in the last 3 seconds of overtime. Viewers watching Super Bowl LVIII via TV were able to see advertisements from local business owners – and law firms. Running Personal Injury Law Firm ads
