Google offers attorneys localized advertisements that are intended to connect consumers with lawyers in their specific geographic locations. It’s a pay-per-lead service that is displayed above all other legal advertising. The search engine has been doing this for plumbers, electricians and others in the service industry for a few years now. Only three of such ads are displayed at a
For some personal injury lawyers, a quality practice is all about the quantity of cases coming through their doors as opposed to the quality of those cases. In the mix, there might be some fairly valuable cases, but the objective of such personal injury law firms is to get new clients signed to a retainer agreement and get them out
In general, a website which ranks organically on page 1 of Google, combined with good reviews, results in several new leads generating millions of dollars in settlements and revenue every year. From 2000 – 2012 I owned and operated an IT firm. Much like a law firm, nobody really wanted to use us. If you were calling us you either
First, be sure that you tell the team that you’re doing ghost calls and listening to the call recordings. In addition, be sure to tell the team that you’ll be having regular call review training sessions which means the whole team will be listening to call recordings. This might seem like an obvious step, but many law firms forget. It’s
I’m sure you’ve set certain expectations for your firm. You expect clients and prospects to be treated and handled with the utmost professionalism by everyone on your staff. You expect your organization to operate in a particular manner. No matter what type of law firm, the managing partners, attorneys, entrepreneurs behind every practice have expectations for both customer service and
Lawyers leave law firms every day. Some leave abruptly without any notice, while others get fired. Some lawyers leave after giving a two-week notice, and others provide the professional courtesy of a phasing out period. Money is a motivational factor, and some lawyers leave because of that. Others seek greater professional and personal enrichment. Whatever the reasons for leaving a
Long before the Mayflower landed at Plymouth Rock in 1620, attorney advertising in Britain was frowned upon by both barristers and the courts. Incitement of vexatious litigation and financing litigation without an interest in it were punishable, not by statute, but by an antiquated custom of professional disgust and shunning that could go all the way up to the bench.
Some law firm are offering prizes to the winners of online promotional campaigns that operate as inducements for purposes of marketing themselves and their services. The concept has been around for as long as entrepreneurism has, but there are times when the law firm promoting its services through a promotional campaign don’t even realize that state and federal statutes and
Google’s Local Service Ads program is a Pay Per Lead service. You do not Pay Per Click, you Pay Per Lead. For personal injury attorneys, as of February 2021, costs are running up into the $250 per lead range, and you’ll want to be sure you dispute any invalid leads for a credit. While we offer managed Local Service Ads
I have set up local service ads for a dozen law firms recently and a problem we keep running into is rejections of our headshots. After going through the setup process, Google may send an email out a few days later saying “your headshot was rejected”. Why was my Headshot Rejected? You could have a very nice picture get rejected
