General Marketing

First, be sure that you tell the team that you’re doing ghost calls and listening to the call recordings. In addition, be sure to tell the team that you’ll be having regular call review training sessions which means the whole team will be listening to call recordings. This might seem like an obvious step, but many law firms forget. It’s

I’m sure you’ve set certain expectations for your firm. You expect clients and prospects to be treated and handled with the utmost professionalism by everyone on your staff. You expect your organization to operate in a particular manner. No matter what type of law firm, the managing partners, attorneys, entrepreneurs behind every practice have expectations for both customer service and

Lawyers leave law firms every day. Some leave abruptly without any notice, while others get fired. Some lawyers leave after giving a two-week notice, and others provide the professional courtesy of a phasing out period. Money is a motivational factor, and some lawyers leave because of that. Others seek greater professional and personal enrichment. Whatever the reasons for leaving a

Long before the Mayflower landed at Plymouth Rock in 1620, attorney advertising in Britain was frowned upon by both barristers and the courts. Incitement of vexatious litigation and financing litigation without an interest in it were punishable, not by statute, but by an antiquated custom of professional disgust and shunning that could go all the way up to the bench.

Some law firm are offering prizes to the winners of online promotional campaigns that operate as inducements for purposes of marketing themselves and their services. The concept has been around for as long as entrepreneurism has, but there are times when the law firm promoting its services through a promotional campaign don’t even realize that state and federal statutes and

Google’s Local Service Ads program is a Pay Per Lead service. You do not Pay Per Click, you Pay Per Lead. For personal injury attorneys, as of February 2021, costs are running up into the $250 per lead range, and you’ll want to be sure you dispute any invalid leads for a credit. While we offer managed Local Service Ads

I have set up local service ads for a dozen law firms recently and a problem we keep running into is rejections of our headshots. After going through the setup process, Google may send an email out a few days later saying “your headshot was rejected”. Why was my Headshot Rejected? You could have a very nice picture get rejected

Nearly every personal injury lawyer’s website in the United States has some sort of live chat option. Indeed, live chats can help capture leads from potential clients. After you’ve already gone through all the effort of getting people to the site, you want to do everything possible to convert visitors into leads. This article aims to explain all options available

One of the most notable transitions that we have grown accustomed to in 2020 is that of the digital meeting space. Face-to-face environments have been replaced with thumbnail versions of our personas. While we might find ourselves longing for a handshake and a happy hour, not all of the outcomes of the digital transition are so bad. In fact, the

After its onset in the United States, COVID-19 significantly impacted the case volumes of personal injury and workers’ compensation practitioners. Even if a vaccine comes out tomorrow, that impact will still reverberate with law firms for years to come. It was Almost Immediate. As of October 2020, Millions of people have lost their jobs. Others, including some lawyers, are working