In this episode of the Personal Injury Marketing Minute, host Lindsey Busfield is joined by Kerri Coby White, CEO of Kerri James, to discuss the critical role of intake in law firms. Kerri shares her expertise on the five T’s of intake—team, tools, tactics, targets, and tracking—and explains how these elements can transform a law firm’s client acquisition process. She
In this episode, Leah Miller, founder of Firmly Profits, shares insights on forecasting personal injury fees and the importance of understanding financials for law firm owners. Discover how tracking trends and key financial metrics can lead to more confident operational and marketing decisions, offering actionable insight for anyone managing a personal injury firm. Key Timestamps: 00:00 – Introduction 0:53 –
In this episode, Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers, discusses the importance of developing intentional marketing strategies and building attorney referral systems. She emphasizes the need for structured marketing plans and aligning them with firm goals to drive measurable growth. The conversation delves into the challenges of attribution in marketing and the critical role of culture
Trey Harrell, founder of Trey Harrell Law Office, discusses the importance of grassroots marketing in law firm growth, emphasizing authenticity and community engagement. He shares insights on building trust through community involvement and aligning marketing efforts with community needs, showcasing the power of grassroots initiatives in legal branding. Key Timestamps: 00:00 – Introduction 02:25 – Importance of Authenticity in Grassroots
Gary Martin Hays, a seasoned personal injury attorney, shares insights on identifying and addressing traumatic brain injuries (TBI) in legal cases. He emphasizes the importance of early detection, proper assessment, and client advocacy to ensure optimal treatment and fair compensation for TBI victims. Key Timestamps: 00:00 – Introduction 3:06 – Gary’s Personal TBI Experience 5:27 – Recognizing TBIs in Clients
In this episode, Mark Melrose of Melrose Law, PLLC delves into the complexities of DWI cases, highlighting the various types of impairment involved and how they differ from standard car accident claims. From discussing the challenges of law enforcement in detecting multiple substances to the importance of proving impairment in civil court, Mark provides valuable insights for legal professionals and
In this episode, media analyst Carl Nixon discusses the enduring relevance of radio as a marketing tool for law firms, highlighting its audience reach and importance in connecting with local communities. The conversation delves into the evolution of radio advertising, the psychological impact of radio ads, and the role of radio in building trust and brand awareness among prospective clients.
Jason Melton shares how his background as a prosecutor and upbringing in an entrepreneurial household shaped his approach to building and growing a personal injury law firm. He explains how increasing competition and hiring challenges led him to develop new business ventures, including virtual assistant services and a motorcycle injury-focused network. The conversation highlights how identifying market gaps, understanding client