Image thumbnails significantly improve Click Through Rate (CTR). Often, a crisp, square image on the page in question helps get attorney’s thumbnails in Google search results. But, it’s complicated. A Very Brief History: Over the years, Google has tested all sorts of various thumbnails in Google’s search engine results pages (SERPs). The biggest rollout in my memory was the short
Throughout the month of October 2022, reviews have gone missing for several law firms, at least in the United States. On October 17, 2022, a client pointed out that a personal injury law firm in Los Angeles had gone from around 100 reviews down to 39. In several cases that we looked at, the review profiles lost around 60 –
The best location for your law firm depends on a variety of factors, but often includes discovering a location near as many people as possible and also as far away from competing law firms as possible. Here’s how we pick locations (successfully). A quick note: While showing up in Google is great, I am also a big fan of a
Google’s new Helpful Content Update will be impacting search results as of August 2022, however, it is unlikely to impact most law firms who create quality content. What is the Helpful Content Update? A few hours ago, Google announced the Helpful Content Update. This update will negatively impact the performance of websites which produce garbage content. We’ve all seen garbage
Generally speaking, backlinks from press releases have no SEO value and do not help law firms. However, if there is actual newsworthy content in the press release which generates real media coverage, press releases are effective for both reputation building and SEO. When Press Releases are Not a Linkbuilding Strategy: Some SEO agencies issue press releases as a way to
On June 17, 2022, Google Local Services Ads (LSA) emailed LSA advertisers an extremely confusing email which stated they will need a minimum of 5 reviews to run LSAs. Within minutes, clients were emailing us wanting to know if they needed 5 LSA reviews or not. If you weren’t aware, users may leave reviews directly to your LSA page (not
Beginning around November 2021, Google turned up the dials on their review spam detection algorithm. Most attorneys have noticed this in 2022 and this is why their Google user reviews are not displaying. The Google Spam Detection Algorithm: Every day I see law firm’s profiles loaded up with fake reviews. And at least once a week a client asks me
Law Firms may display on a Google Search Engine Result Page (SERP) as a Featured Snippet result, above the other organic results. Here’s an example of a Featured Snippet in the wild: There is a tremendous amount of information to know about Featured Snippets. Prior to focusing exclusively on attorney SEO, I have helped thousands of various types of web
