SEO News

Giving back to your community in any way is always a good thing which may result in good backlinks. However, there are spammy, outdated methods of running a scholarship program which may not help your rankings. The “Old Way” of Scholarship Linkbuilding. Around 2010, personal injury law firms in competitive cities found a new way to score some high authority

Individual attorneys may create Google My Business pages separate from the law firm’s Google My Business page if certain conditions are met. That said, it’s usually not a good idea. Google My Business Guidelines for Individual Attorneys: Google My Business (GMB) classifies attorneys as “individual practitioners”. According to Google: “An individual practitioner is a public-facing professional, typically with their own customer

Most attorneys who dislike Google Ads (formerly AdWords) Pay Per Click advertising are in luck. Local Services Ads work totally different and are often more cost effective. What is the Difference Between Local Services Ads and Google Ads? Google Local Services Ads are Pay Per Lead. You only pay Google when a prospective client sees your AND calls you. The

You might have heard a lot of buzz lately about Local Services Ads (LSAs). It seems like every few months, you hear about the latest thing that your legal marketing portfolio must absolutely include. Well, this is one of those things that almost all of the attorneys we work with demand. But what are LSAs? LSAs are a Pay Per

When starting a new business or opening a new office location, it is crucially important to properly set up your Google My Business account. In most cases, this is a relatively simple process. You go to business.google.com, enter your business information, Google sends you a post card with a verification code, you enter it, and viola – you have a

Since the late 1990’s, search engines have used backlinks as their primary ranking signal. Nearly all law firms which rank on page one have done some sort of linkbuilding. In general, backlinks come in three flavors: good, bad, and ugly. Good backlinks could be from the bar association, your Yelp page, or a local Chamber of Commerce. Other necessary grey

In 2020, Google rolled out Local Service Ads for several attorney types, including Workers’ Compensation Attorneys. Local Service Ads, also called LSA, are ads which display at the top of Google’s search results in a box called “Google Screened” or “lawyers nearby”. Attorneys who focus on Workers’ Compensation have a few options when initially configuring their LSAs. There is no

If your law firm is added to Google My Business it has the opportunity of showing up in the local pack (AKA “the 3 pack”) in Google’s organic search results. This is the box which is pulled from Google Maps that shows law firms near you. Some attorneys have discovered that user proximity is a ranking factor in the local

Google began testing “Google Screened” Ads for Personal Injury Lawyers in August 2020. Many Law Firms who focus on personal injury law will be interested in this new ad type. What Is “Google Screened”? Google Screened Ads for Personal Injury Lawyers are Pay Per Lead ads, also called Local Service Ads. Participating lawyers go through a screening process which includes

Since late 2018, a handful of marketing agencies and also a law firm in Los Angeles California have been creating a massive amount of fake websites and Google My Business listings. These listings exist to display in Google’s “3 pack” section which display in Google’s search results, commonly referred to as Local Search Results or Maps Results or Map Pack