Law Firms may display on a Google Search Engine Result Page (SERP) as a Featured Snippet result, above the other organic results. Here’s an example of a Featured Snippet in the wild: There is a tremendous amount of information to know about Featured Snippets. Prior to focusing exclusively on attorney SEO, I have helped thousands of various types of web
Over the years we have helped dozens of our clients achieve great ratings on Avvo’s website. Ever since our first client asked us how their Avvo Rating was calculated and how they could increase their score, we have been helping our clients achieve Very Good, Excellent and Superb ratings. This guide will help you understand how the “Avvo Rating” is
On March 29, 2022, a catastrophic change occurred on Google’s Local Services Ads platform and suddenly the leads were completely shut off to Personal Injury Attorneys throughout California and beyond. UPDATE: Please see this newer article: Law Firms Not Getting Leads in Google Local Services Ads. We’ve seen this enormous problem affecting law firms in Sacramento, San Francisco, Fresno,
Attorneys creating Google Business Profile Pages may discover that after that after they enter the code from Google’s verification postcard, their listing may need further verification and/or be instantly suspended. We’ve seen an uptick in suspended Google Business Profiles in April 2022. This is due to so many fake locations being set up by law firms across the US, especially
Yes. Every law firm we have ever worked with says that Local Services Ads are cost effective for their law firm. The cost per lead varies depends on a variety of factors. If you weren’t aware, Local Services Ads are VERY different than Google Ads (pay per click). Are Local Services Ads cost effective for Personal Injury Lawyers? As of
You heard the prediction here first: Google will likely be rolling out a new “Jump-to Sitelinks” feature in 2022. Of course, lawyers will want to take advantage of it for more real estate in Google’s search engine results pages, and result in more cases. On January 27, 2022, we saw the test live in search results. Here’s what a website
For at least the 6 or 7 years leading up to December 2021, keywords in a law firm’s name had a major impact on Local Search rankings. Google changed their Local Search algorithm to correct this simple competitive advantage. Understanding the history of the Local Search results will help you understand where Google is headed in the future. Below is
Web3 is the latest buzzword which exists to describe decentralized online blockchain ecosystems. What the heck does that mean? It means I’ve been waiting for creative personal injury attorneys to do something to get attention with either NFT art, cryptocurrency or the Metaverse! Personal Injury Law Firm Set Up Shop in the Metaverse. I didn’t have to wait long. In