On June 17, 2022, Google Local Services Ads (LSA) emailed LSA advertisers an extremely confusing email which stated they will need a minimum of 5 reviews to run LSAs. Within minutes, clients were emailing us wanting to know if they needed 5 LSA reviews or not. If you weren’t aware, users may leave reviews directly to your LSA page (not
Nearly every Personal Injury Law Firm in the USA is going to want to be in on Camp Lejeune water contamination claims. Whether you plan on taking Camp Lejeune cases on yourself or referring cases to another firm, here’s what you need to know before you start marketing. The Camp Lejeune Justice Act (CLJA) is Approved: On June 16, 2022,
Beginning around November 2021, Google turned up the dials on their review spam detection algorithm. Most attorneys have noticed this in 2022 and this is why their Google user reviews are not displaying. The Google Spam Detection Algorithm: Every day I see law firm’s profiles loaded up with fake reviews. And at least once a week a client asks me
Law Firms may display on a Google Search Engine Result Page (SERP) as a Featured Snippet result, above the other organic results. Here’s an example of a Featured Snippet in the wild: There is a tremendous amount of information to know about Featured Snippets. Prior to focusing exclusively on attorney SEO, I have helped thousands of various types of web
Not a day goes by without myself or a client receiving a ridiculous, unsolicited, unwanted email about an app conveniently for sale called something like the Automatic Crash Detection System or Car Crash Detection System, or…. whatever. The sender of this junk mail claims that the app is the “Best Lead Conversion Tool” on the market according to the “Legal
Over the years we have helped dozens of our clients achieve great ratings on Avvo’s website. Ever since our first client asked us how their Avvo Rating was calculated and how they could increase their score, we have been helping our clients achieve Very Good, Excellent and Superb ratings. This guide will help you understand how the “Avvo Rating” is
Personal injury law firms often ask us for ideas on how to market their firm offline, so, today I am going to go over some examples of community involvement for personal injury attorneys. Of course, all law firms can get involved in their community. We’ve seen immigration firms host events where people new to the country can ask questions about
Today a client called me from one of their office phone numbers and my Verizon phone said “Spam Warning”. I almost didn’t answer it, but I recognized the area code and phone number. I picked up, and it was my client, a personal injury law firm. After speaking to them about the reason they called about, I mentioned that their
