Attorneys (and other advertisers) using Local Services Ads (LSA) must now have a matching Google Business Profile (GBP) in order for their ads to keep displaying. Moving forward, LSA accounts not tied to a GBP will stop displaying in the Google Screened section of Google. The change is rolling out gradually. At the time of this article, some attorneys were
Optimize My Firm will be at TLU Live Vegas 2024From October 16 – 19, 2024. We recently recorded a podcast The Best Trial Lawyer Conference Ever – Trial Lawyers University. After speaking with Dan Ambrose, we are confident TLU Live 2024 will literally be the best trial lawyer conference ever. We’ll have an exhibitor booth at the event. If you
An Optimize My Firm representative (Chris) will be at PIMCon 2024 September 15-17, 2024. The event takes place at the Phoenician in Scottsdale, AZ. This is the inaugural PIMCon and we can’t wait to see how it stacks up against other personal injury marketing conferences we’ve attended. There’s quite a lineup! David Spade will be providing entertainment. Keynotes will be
Today I opened my inbox to see an email which read: “Hi Len, I am looking for a new digital marketing company as the one I am with was just acquired by ********.” There are a few companies in the attorney marketing space actively acquiring smaller / boutique marketing agencies. Unfortunately, these larger companies are only looking to boost their
On Monday, August 5, 2024, US Federal Judge Amit Mehta found that Google violated US antitrust law. What does this mean for SEO? Probably nothing, at least not for many, many years. The Ruling. Judge Mehta‘s decision states Google maintained a monopoly over search services and advertising by violating section 2 of the Sherman Act. The ruling states “After having
On Monday, July 26, 2024, Google Local Services Ads sent out an email titled “No Action Required: Automating Google Local Services Ads Lead Credits”. The headline of the email reads “Good News: Easier, Proactive Lead Credits”. What does this mean? The change will start rolling out to accounts in July. It impacts attorneys and all other advertising verticals in LSA.
Yes, it is true, (a portion of) Google’s algorithm was leaked onto the web in May 2024. Google has been busy laying off important employees – did one of them intentionally leak it, or was it a genuine mistake? The leaked code has a lot of good tidbits of information in it. The code is not a playbook to rank
In early March 2024, Google emailed attorneys a message titled “Local Services Ads verification steps are being updated for your industry”. Google used to require identity verification for lawyers. They stopped about 2 years ago. They’re bringing the measure back due to spam. Local Services Ads (LSA) efforts to reduce spam: If you were not aware, I have authored multiple
