In an effort to sell their “services”, several marketers are using scare tactics to tell lawyers and other local business owners they need to do something new to rank in ChatGPT. This article will cover if people are actually searching for attorneys in ChatGPT or not, along with actionable advice. Informational vs Transactional Search Queries: First, let’s clear up informational
On July 11, 2025, Google sent out an extremely confusing email titled “Local Services Customer Reviews are now fully managed by Google Business Profile”. The email says “Local Services Customer Reviews are now managed by Google Business Profile, rating and review counts may change.” What Does This Mean? Local Services Ads (LSA) used to display reviews left to business’s Google
For Attorneys with a high ranking website and valuable, unique content, Google’s AI Mode changes nothing. Glenn Gabe is, by far, my favorite SEO professional on planet Earth. Everyone in the industry knows who he is. He has access to the data for some of the most powerful websites on the Internet. Last week, Glenn wrote an article pointing out that
Some Law Firms who have purchased fake positive 5 star reviews for their Google Business Page (GBP) will see a notice on their listing which reads “Suspected fake reviews were recently removed from this place”. Clicking on “details” will show a notice which says “Posting Reviews is turned off for this place”. The change is coming to all businesses worldwide
Until around 2022, Google Local Services Ads (LSA) required Identity verification. Google used to use Pinkerton, then later switched to Evident, a third party which verifies user’s identity. Google announced this to attorneys in some states via email May 27, 2025 in an email titled “Complete identity checks by July 25th, 2025 to continue running ads on Local Services Ads”.
On October 3, 2023, then-Governor Roy Cooper signed into law Senate Bill 452. Passed by the North Carolina General Assembly on September 22, 2023, this legislation changes laws related to claims on uninsured and underinsured motorist coverage. With these changes comes the potential to enhance prospects for better compensating those injured by careless or reckless drivers. The move has led
Tort reform advocates generally seek to address the costs of insurance and business losses created by lawsuits or threats to lawsuits. In the past, states such as South Carolina have imposed caps on damages and prefiling requirements in medical malpractice cases. A person claiming injuries by negligent physicians usually must have an affidavit from another physician that the negligent physician
Every attorney on page 1 of Google in the last 20 years has done something to manipulate the algorithm. It’s worth it, people search for attorneys, and the attorneys ranking get cases. Backlinks, in general, come in 3 flavors: good, bad, and ugly. Good links: A good link comes from a site which is geographically relevant, topically relevant, is placed