Lindsey Busfield, PMP

Intake Specialists with Chris Mullins – Personal Injury Marketing Minute #8

In this episode, Chris Mullins, aka “The Phone Sales Doctor”, provides absolutely wonderful tips on intake specialists. Intake specialists are very important for personal injury law firms and all types of attorneys. Chris Mullins discusses the difference between a receptionist and an intake specialist, screening question, training, empathy, salesmanship and general intake problems and solutions. Chris is the author of

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Video: The Unsung Hero of the Legal Marketing Toolkit

In the supersaturated legal market, it can feel impossible to stand out. Many of the huge law firms with massive budgets buy out the billboards, radio, and tv ads, and have dominating awareness campaigns. However, with a little creativity and a modest budget, you can still capture a large share of the attention. You simply have to do what nobody

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How TrustBooks Eliminates the Trust Accounting Headache – Personal Injury Marketing Minute #7

In this podcast, Tom Boyle, Co-Founder of TrustBooks, discusses how TrustBooks helps not just Personal Injury Attorneys, but many other attorney types manage their trust accounts and meet State Bar compliance. TrustBooks also now offers full legal accounting. After years of positive feedback and requests, TrustBooks has now expanded to offer an accounting software with a 100% focus on law

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Setting Your Law Firm Marketing Budget in 2021 and Takeaways from the ABA TechReport – Personal Injury Marketing Minute #6

In this podcast, Allison C. Shields Johs, Esq, discusses her recent article 2020 Websites & Marketing. The article covers the websites and lawyer marketing portion of the ABA 2020 Legal Technology Survey Report, and some basic things solos and small firm lawyers can do to improve their marketing in 2021 as things become more virtual. The podcast also covers: –

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Takeaways from Advertising in the Yellow Pages – Personal Injury Marketing Minute #5

Michael Morris is an Entrepreneur with an extensive background in sales and print advertising.  In this podcast episode, Mike tells us how personal injury law firms used to advertise in Yellow Page style directories. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Strategies included: Some verticals still use Yellow Page advertising Targeting specific areas, localization

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Selling Your Law Firm – Personal Injury Marketing Minute #4

Tom Lenfestey is an attorney, CPA and owner of The Law Firm Exchange. In this episode Tom explains how law firms are prepared for sale and sold. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. In this podcast Tom covers why attorneys sell their law firms, what is unique about personal injury law firms, ABA

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How to Make the Most of Your Virtual CLIO Cloud Conference Experience

One of the most notable transitions that we have grown accustomed to in 2020 is that of the digital meeting space. Face-to-face environments have been replaced with thumbnail versions of our personas. While we might find ourselves longing for a handshake and a happy hour, not all of the outcomes of the digital transition are so bad. In fact, the

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