Attorneys managing their Yelp profile are given a (paid) option to add License Verification for $1/day. Attorneys who pay for this service have a Verified License Badge added to their profile. Yelp claims this results in a 10% increase in calls. What is license verification? Wen you log in to biz.yelp.com and edit your profile you will see Yelp’s add-ons.
Giving back to your community in any way is always a good thing which may result in good backlinks. However, there are spammy, outdated methods of running a scholarship program which may not help your rankings. The “Old Way” of Scholarship Linkbuilding. Around 2010, personal injury law firms in competitive cities found a new way to score some high authority
Individual attorneys may create Google My Business pages separate from the law firm’s Google My Business page if certain conditions are met. That said, it’s usually not a good idea. Google My Business Guidelines for Individual Attorneys: Google My Business (GMB) classifies attorneys as “individual practitioners”. According to Google: “An individual practitioner is a public-facing professional, typically with their own customer
Most attorneys who dislike Google Ads (formerly AdWords) Pay Per Click advertising are in luck. Local Services Ads work totally different and are often more cost effective. What is the Difference Between Local Services Ads and Google Ads? Google Local Services Ads are Pay Per Lead. You only pay Google when a prospective client sees your AND calls you. The
You might have heard a lot of buzz lately about Local Services Ads (LSAs). It seems like every few months, you hear about the latest thing that your legal marketing portfolio must absolutely include. Well, this is one of those things that almost all of the attorneys we work with demand. But what are LSAs? LSAs are a Pay Per
When starting a new business or opening a new office location, it is crucially important to properly set up your Google My Business account. In most cases, this is a relatively simple process. You go to business.google.com, enter your business information, Google sends you a post card with a verification code, you enter it, and viola – you have a
Since the late 1990’s, search engines have used backlinks as their primary ranking signal. Nearly all law firms which rank on page one have done some sort of linkbuilding. In general, backlinks come in three flavors: good, bad, and ugly. Good backlinks could be from the bar association, your Yelp page, or a local Chamber of Commerce. Other necessary grey
In 2020, Google rolled out Local Service Ads for several attorney types, including Workers’ Compensation Attorneys. Local Service Ads, also called LSA, are ads which display at the top of Google’s search results in a box called “Google Screened” or “lawyers nearby”. Attorneys who focus on Workers’ Compensation have a few options when initially configuring their LSAs. There is no
