Image thumbnails significantly improve Click Through Rate (CTR). Often, a crisp, square image on the page in question helps get attorney’s thumbnails in Google search results. But, it’s complicated. A Very Brief History: Over the years, Google has tested all sorts of various thumbnails in Google’s search engine results pages (SERPs). The biggest rollout in my memory was the short
Throughout the month of October 2022, reviews have gone missing for several law firms, at least in the United States. On October 17, 2022, a client pointed out that a personal injury law firm in Los Angeles had gone from around 100 reviews down to 39. In several cases that we looked at, the review profiles lost around 60 –
The best location for your law firm depends on a variety of factors, but often includes discovering a location near as many people as possible and also as far away from competing law firms as possible. Here’s how we pick locations (successfully). A quick note: While showing up in Google is great, I am also a big fan of a
On September 27, 2022, we discovered that several Justia WordPress blogs had been hacked. Affected sites display the message “magbo link magbo.cc Invite codes: 8U8VIGPTRP”. Screenshot: We reached out to Justia first thing in the morning, but by the end of the business day, we were unable to get a response from them. We have told clients who use Justia
Google’s new Helpful Content Update will be impacting search results as of August 2022, however, it is unlikely to impact most law firms who create quality content. What is the Helpful Content Update? A few hours ago, Google announced the Helpful Content Update. This update will negatively impact the performance of websites which produce garbage content. We’ve all seen garbage
While anyone can edit Wikipedia and any person can have a page, most people do not qualify to have a Wikipedia page. You must be “notable” to have a Wikipedia page. While you and I both probably believe that we’re very notable people, Wikipedia has a different opinion. Over on Wikipedia, notability (of people) is defined as someone or their
Generally speaking, backlinks from press releases have no SEO value and do not help law firms. However, if there is actual newsworthy content in the press release which generates real media coverage, press releases are effective for both reputation building and SEO. When Press Releases are Not a Linkbuilding Strategy: Some SEO agencies issue press releases as a way to
We have seen an uptick in 2021 and 2022 from Copyright Trolls seeking money for images posted on law firm’s blogs. This article explains what is happening and offers up your options. The Initial Contact and Demand for Payment It’s been happening to bloggers for years and now a law firm and some other companies are going after attorneys for
