Yes. Every law firm we have ever worked with says that Local Services Ads are cost effective for their law firm. The cost per lead varies depends on a variety of factors. If you weren’t aware, Local Services Ads are VERY different than Google Ads (pay per click). Are Local Services Ads cost effective for Personal Injury Lawyers? As of
You heard the prediction here first: Google will likely be rolling out a new “Jump-to Sitelinks” feature in 2022. Of course, lawyers will want to take advantage of it for more real estate in Google’s search engine results pages, and result in more cases. On January 27, 2022, we saw the test live in search results. Here’s what a website
There are 2 main reasons why attorney’s Local Services Ads (LSA) will not display: Technical problems. Google’s LSA algorithm has major problems. Below we’ll cover both scenarios. First, let’s rule out technical problems. Be sure to subscribe to our newsletter for updates to this. We are heavily monitoring the problem in several states. Technical Problems with LSA (you can fix):
For at least the 6 or 7 years leading up to December 2021, keywords in a law firm’s name had a major impact on Local Search rankings. Google changed their Local Search algorithm to correct this simple competitive advantage. Understanding the history of the Local Search results will help you understand where Google is headed in the future. Below is
Web3 is the latest buzzword which exists to describe decentralized online blockchain ecosystems. What the heck does that mean? It means I’ve been waiting for creative personal injury attorneys to do something to get attention with either NFT art, cryptocurrency or the Metaverse! Personal Injury Law Firm Set Up Shop in the Metaverse. I didn’t have to wait long. In
Google updated their Local Search algorithm and changed the Local Pack layout in December 2021. This directly impacts law firms rankings in Local Search results (aka the “Local Pack” or “Three Pack”). The December 2021 Local Pack Layout Change: This change impacts business owners and law firms who display in Local Search effective December 9, 2021. Google had been testing
It’s no secret: every attorney serious about SEO and building a powerful website which generates leads need all the backlinks they can find. Like them or not, once you’ve claimed your AVVO profile your may link out from it a total of 5 times. After explaining this process dozens of times to attorneys who haven’t logged in to their AVVO
Anybody without a lawyer in the family is going to tell you that law school doesn’t prepare you for getting clients. The present public health situation does nothing to increase a private practitioner’s income or referrals either, so lawyers will want to capitalize on any opportunities that they might have to secure new work. If first impressions are as important