Lindsey Busfield, PMP

Leveraging LinkedIn for Lawyers – Personal Injury Marketing Minute #2

Katie Briel is a Digital Marketing Manager at the international law firm Womble Bond Dickinson. She joins us for Episode #2 of the Personal Injury Marketing Minute to discuss how attorneys and law firms can use LinkedIn to promote content and build connections. In this episode, Katie describes how some firms reach their target audience on LinkedIn and how LinkedIn

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How to Build a SEO Savvy Content Plan for Law Firms

Do you ever look at the Google search results and wonder why *that other law firm* is ranking higher than you? The answer is likely very simple: content. They have better content and more of it. Of course, backlinks are a huge factor as well, but today we’re talking about content. Creating content for your law firm’s website is a

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Fresno Personal Injury Lawyer Content Marketing [Case Study]

In response to the staggering number of pedestrians killed every year in Fresno, Maison Law engaged OptimizeMyFirm to create an in-depth study of pedestrian injuries and fatalities. We used California’s Statewide Integrated Traffic Records System (SWITRS) to collect data on each pedestrian-related accident that took place in Fresno from 2008-2018. Our data scientist analyzed the results and produced detailed charts

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