On February 9, 2024, Google Local Services Ads (LSA) rolled out “Branded Local Services Ads”. This means that attorney’s LSAs may display when someone searches for your law firm’s name. In typical LSA fashion, the rollout was a total disaster. The discovery was made by Anthony Higman who tweeted this example: Google’s “Ad Liaison” Ginny Marvin replied and said “This
Super Bowl LVIII took place February 11, 2024 in Las Vegas. People watching from home got to see the Kansas City Chiefs beat the San Francisco 49ers in the last 3 seconds of overtime. Viewers watching Super Bowl LVIII via TV were able to see advertisements from local business owners – and law firms. Running Personal Injury Law Firm ads
In 2018, FindLaw began migrating some law firm websites to WordPress. Of course, when properly maintained, WordPress is a fantastic, open-source content management system. As of 2024, over 40% of the websites on the Internet are powered by WordPress. Normally, this would be great news. However, FindLaw used what is called WordPress “multisite“. The are pros and cons to multisite:
Recessions typically result in increased caseloads for Personal Injury Law Firms, however, some insurers attempt to take advantage of economic downturns with low-ball offers. Slightly Less Motor Vehicle Accidents Occur: Unless it’s highly specialized, the bread and butter of any personal injury law firm is motor vehicle accidents. With prior recessions, car accidents showed a marked decline. A 2016 study
A minority of states allow lawyers to hold themselves out as specialists in their area of practice. Some states offer State Entities Accrediting and some allow Private Certification. A lawyer who holds himself or herself out as a generalist has a certain level of skills in several areas of the law. That lawyer might take a family law case in
HB 23-1032 seems to solicit lawsuits by trial lawyers to file discrimination lawsuits against small business owners on behalf of people with disabilities. Why claim disability discrimination? For emotional distress, that’s why. And that emotional distress can be worth $250,000 to $500,000 in court. Attorney’s fees can be awarded on top of that. Costs, Legal Fees and an Opportunity for
On March 24, 2023, Florida Gov. Ron DeSantis signed off on FL HB 837 which is aimed at decreasing frivolous lawsuits and preventing the alleged predatory practices of trial lawyers who make the hard-working residents of the Sunshine State their purported victims. The legislation changes the rules involving bad faith by insurers attacks one-way legal fees along with fee multipliers.
It depends. The Cost Per Click (CPC) of a Google Ad depends, in part, on what your competitors are bidding on their ads. Some Law Firms are Running Ads at a Loss (Intentionally). From Fresno to San Diego, you’ll see the same Los Angeles firms aggressively targeting southern California. Wilshire, JNY, West Coast Trial Lawyers, Morgan & Morgan and others