General Marketing

ChatGPT Ads Are Coming to Law Firms

On January 16, 2026, OpenAI announced they will begin testing ads in the US in February 2026. Law firms we work with have expressed interest in this. The announcement says: “To start, we plan to test ads at the bottom of answers in ChatGPT when there’s a relevant sponsored product or service based on your current conversation. Ads will be

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Should Personal Injury Attorneys Worry About Initiative 25-0022?

At first glance, the proposed “Protecting Automobile Accident Victims from Attorney Self-Dealing Act” is a reform measure backed and promoted by consumer protection groups. However, upon deeper examination, you learn that the ride-sharing company Uber actually is pushing this proposed amendment to the California Constitution. With enough signatures, Initiative 25-0022 would appear on the November 2026 ballot. The Uber-backed initiative

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Does Deleting an LSA Account and Starting a New One Make it Perform Better?

Various ads on social media make claims that LSA can be “kick started”, “jail broken”, “hacked”, etc, etc, etc, into working. The claims are very appealing to advertisers who have been left with no LSA leads while their competitors get plenty of leads. They want answers. And who can blame them? The Problem: For personal injury attorneys, LSA performs at

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Should Personal Injury Attorneys worry about Senate Bill 371?

On October 3, 2025, what ridesharing services such as Lyft and Uber consider to be significant regulatory reforms became effective. Specifically, Senate Bill 371 as enacted reduces insurance requirements for Uber, Lyft, and other ridesharing services and their drivers. These companies tout the lower insurance requirements as ways to reduce the costs of ridesharing to their customers. However, the changes

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Lawyers Receiving LSA email: Local Services Customer Reviews are now fully managed by Google Business Profile

On July 11, 2025, Google sent out an extremely confusing email titled “Local Services Customer Reviews are now fully managed by Google Business Profile”. The email says “Local Services Customer Reviews are now managed by Google Business Profile, rating and review counts may change.” What Does This Mean? Local Services Ads (LSA) used to display reviews left to business’s Google

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Larger Settlements for NC PI Lawyers – UM/UIM Increase in 2025

On October 3, 2023, then-Governor Roy Cooper signed into law Senate Bill 452. Passed by the North Carolina General Assembly on September 22, 2023, this legislation changes laws related to claims on uninsured and underinsured motorist coverage. With these changes comes the potential to enhance prospects for better compensating those injured by careless or reckless drivers. The move has led

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What the SC Tort Reform Bill Means for Personal Injury Attorneys

Tort reform advocates generally seek to address the costs of insurance and business losses created by lawsuits or threats to lawsuits. In the past, states such as South Carolina have imposed caps on damages and prefiling requirements in medical malpractice cases. A person claiming injuries by negligent physicians usually must have an affidavit from another physician that the negligent physician

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