Google began testing “Google Screened” Ads for Personal Injury Lawyers in August 2020. Many Law Firms who focus on personal injury law will be interested in this new ad type. What Is “Google Screened”? Google Screened Ads for Personal Injury Lawyers are Pay Per Lead ads, also called Local Service Ads. Participating lawyers go through a screening process which includes
I have personally written around 4,000 articles for personal injury law firms. Most of those pages rank well. Some get traffic, some do not. Most do not result in cases. However, some of those pages do very well, making all of the effort worth while. These days, our team of attorneys, writers and editors handle the content, but I still
2020 has been a long, strange year, and it’s the first year we gave away a scholarship. We plan on offering a scholarship every year. You can see our current scholarship here. This year, students were asked to come up with a 500 word article or video describing how they would market a personal injury law firm. Other creations were
Since late 2018, a handful of marketing agencies and also a law firm in Los Angeles California have been creating a massive amount of fake websites and Google My Business listings. These listings exist to display in Google’s “3 pack” section which display in Google’s search results, commonly referred to as Local Search Results or Maps Results or Map Pack
The COVID-19 (coronavirus) has now spread across the Globe from Wuhan, and the fatalities continue to grow on a daily basis. To date, at least two New York City lawyers have been diagnosed with the illness. Although the risk of transmission of the coronavirus is still low, law firms must monitor the virus as it spreads, and they must implement
Some attorneys live by lead generation services, others don’t use them at all. They pay a fee, and in return, they get leads and out of those leads come clients. But is it Legal? That’s a tricky question. At first blush, the answer is yes in most states because there are few laws—if any—that explicitly ban the practice. However, there
TikTok is an addictive app which is generally used two ways. Most people load the app onto their phone and watch silly videos. The second way the app is used is by the people making the videos. People can create short videos, lasting about 10 seconds. While the app is mostly used by teenagers, there are some people, such as
Websites are considered to be advertisements by the various commissions that govern attorney conduct in the 50 states. On that basis, they’re subject to the rules and regulations that are applicable to attorney advertising. Many websites for personal injury law firms list their settlement and verdict results. Is this legal? Indeed it is legal, especially if the name of the
