The Personal Injury Marketing Minute episode #18 is an interview with Jacob Beckerman, the Founder and CEO of CoParse. CoParse is an app and a software for your computer used in many industries, including legal. Attorneys like CoParse because it replaces both Microsoft Word and Adobe Acrobat Pro. It handles both DOCX and PDF files and allows attorneys to view,
The Personal Injury Marketing Minute episode #17 is part 5 of a mini-series about marketing personal injury law firms. In this podcast, Lindsey discusses referral marketing. Referrals and clients who hear about you via word-of-mouth are tricky parts of marketing. Lindsey goes over some strategies some from the personal injury attorneys we work with use to generate leads. Listen to
What is a Bar Conference? A bar conference is an annual event that is typically hosted by each state’s bar association. In some cases, like California, states will have multiple bar associations based on where lawyers are geographically located, what sectors of law they practice, or other unifying factors. State bar conferences or annual meetings are held by just about
The Personal Injury Marketing Minute episode #16 is part 4 of a mini-series about marketing personal injury law firms. In this podcast, Lindsey defines and discusses SEM (paid Search Engine Marketing). If there is one thing that is universally true in marketing, it’s that marketing professionals LOVE acronyms. SEO, PPC, LSA, GMB, SEM, O-M-G IYKYK. Listen to all episodes or
The Personal Injury Marketing Minute episode #15 is part 3 of a mini-series about marketing personal injury law firms. In this podcast, Lindsey shares what does not work and 3 actionable tips for potentially successful PR. Listen to all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Public Relations Campaign: Do Something. Welcome to the Personal Injury
The Personal Injury Marketing Minute episode #14 is part 2 of a mini-series about marketing personal injury law firms. In this podcast, Lindsey shares some tips about selecting a target audience and showing them that you care. Some of the key takeaways include identify target market, get involved in a target market’s community, show clients what you can do for
The Personal Injury Marketing Minute episode #13 is the beginning of a mini-series about some of the many ways to market a personal injury law firm and obtain more cases. SMART marketing is Specific, Measurable, Attainable, Relevant, Time based marketing. Listen to all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Welcome to the Personal
Whether you love Google My Business or it is the bane of your existence, it is important that your law firm leverages it as a tool to attract prospective clients. This important piece of Google real estate is the first comprehensive look that a client might have of your business. It tells them your firm’s name, website link, location, phone
The Personal Injury Marketing Minute episode #12 features Master Style Coach and Personal Brand Strategist Mary Michele Nidiffer. Mary covers what attorneys should wear when meeting prospective clients, in the courtroom, when going to trial, men’s and women’s style, and much more. You may visit Mary’s website or connect with her here: Website: https://stylebymarymichele.com/ Store: https://shopstylefinder.com/ Insta: https://www.instagram.com/shopstylefinder/ Email: Michele
This episode covers Google’s latest Broad Core Algorithm Update which began rolling out July 1, 2021. We will cover what a broad core algorithm update is, how often are there algorithm updates, when did July’s algorithm update began, what is unique about it, overlapping updates (such as the Google Page Experience update and Core Web Vitals). Finally… Should law firms
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