Optimize My Firm is thrilled to attend the 2026 South Carolina Bar Convention in Savannah, GA this month. The conference takes place from Thursday, January 22nd to Sunday, January 25th. This will be our first time attending the conference, and we are excited to get to know more members of the South Caolina legal community. This exciting event will feature
If your law firm’s marketing isn’t memorable, it isn’t effective. But how can you stand out from the crowd when you have dozens of other personal injury firms in your market? Lee Rudin of Rudin Law has built a firm based whose marketing centers around their catch phrase, “Get Rude.” He joins us today to discuss how personal injury firms
Attorney burnout is wildly common in the legal community. In fact, roughly half of all attorneys – and 78% of legal professionals – experience burnout at some point. Burnout should not be ignored, and should be addressed early on to prevent a ripple effect into your career, family life, and overall well-being. This episode features Rob Levine of Rob Levine
Across the country, attorneys are seeing a surge in rideshare accident claims. Companies like Uber and Lyft may advertise their $1 million insurance policies, but these cases are rarely straightforward. Insurance carriers aren’t eager to pay out the full amount—and in many serious crashes, that million dollars may not come close to covering the total damages. Fortunately, there are proven
Sometimes you just have to take a break from personal injury law and talk about treasure hunting. In this episode, we interview Lieutenant Commander and Navy JAG, Jordan Foley about maritime treasure law. Why? Because I didn’t know anything about it and wanted to hit “record” while I learned. During this conversation, we take a “deep dive” into some of
When it comes to settlement strategy, some law firms (and clients) prefer to get as much as they can as quickly as they can – maybe leaving money on the table for the sake of time. Other law firms would rather hold out for larger figures, especially on the bigger cases. GGL law is a litigation-focused PI firm that
So many entrepreneurs get stuck in the mindset that profit is what is leftover from business expenses. But this tends to leave business owners as the last ones getting paid – even though they are the ones accepting all of the risk and responsibility. However, there are long-term ramifications of this mindset. When lawyers are paying themselves last, they risk
In this episode of Personal Injury Marketing Minute, we explore the motivations and ethical considerations behind personal injury law – getting at the heart of why many lawyers enter this legal sector. Ryan Perdue and Joel Simon, both former defense attorneys for oil companies, share their journey from defending corporations to representing injured contractors. Inspired by their firsthand experiences with