Tom Lenfestey is an attorney, CPA and owner of The Law Firm Exchange. In this episode Tom explains how law firms are prepared for sale and sold. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. In this podcast Tom covers why attorneys sell their law firms, what is unique about personal injury law firms, ABA
In this episode of the Personal Injury Marketing Minute Podcast, we interview “The Lawyer” from TikTok, Anthony Barbuto, and learn about his journey to 2 million followers. Anthony Barbuto’s brand on TikTok is “The Lawyer”. He was one of (if not the first) American lawyers making videos on the platform. You can see his videos on TikTok here @TheLawyer. We’ve
One of the most notable transitions that we have grown accustomed to in 2020 is that of the digital meeting space. Face-to-face environments have been replaced with thumbnail versions of our personas. While we might find ourselves longing for a handshake and a happy hour, not all of the outcomes of the digital transition are so bad. In fact, the
Katie Briel is a Digital Marketing Manager at the international law firm Womble Bond Dickinson. She joins us for Episode #2 of the Personal Injury Marketing Minute to discuss how attorneys and law firms can use LinkedIn to promote content and build connections. In this episode, Katie describes how some firms reach their target audience on LinkedIn and how LinkedIn
Do you ever look at the Google search results and wonder why *that other law firm* is ranking higher than you? The answer is likely very simple: content. They have better content and more of it. Of course, backlinks are a huge factor as well, but today we’re talking about content. Creating content for your law firm’s website is a
In response to the staggering number of pedestrians killed every year in Fresno, Maison Law engaged OptimizeMyFirm to create an in-depth study of pedestrian injuries and fatalities. We used California’s Statewide Integrated Traffic Records System (SWITRS) to collect data on each pedestrian-related accident that took place in Fresno from 2008-2018. Our data scientist analyzed the results and produced detailed charts
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