Personal Injury Attorney and Harley Davidson rider Paul Hernandez discusses what it means to be known in the Virginia motorcycle community. This is an excellent episode – if you are considering a niche, listen to every minute of this podcast at least once. We have talked about the benefits of niching down a few times before. We primarily discuss niching
We are getting ready to hit the road for the 2025 MSBA Legal Summit in Ocean City, Maryland! This will be our fourth year attending and second year presenting a CLE. Optimize My Firm Vice President, Lindsey Busfield, will be presenting alongside attorney Brian Thompson on ethical considerations for legal marketing in 2025. The presentation will be held on Friday
Chris Mullins, The Phone Sales Doctor, joins us today to discuss her upcoming PILMMA roundtable – Intake. You can spend millions of dollars on marketing and have it be all for naught if your intake team is dropping the ball. Afterall, your intake sales specialists are the first warm introduction between your law firm and your prospective clients. They need
Attorney Lawrence LeBrocq, CEO and Managing Partner of Garces, Grabler and LeBrocq PC (GGL), joins us today to discuss Processes and Systems to Maximize Profit in a Personal Injury Law Firm. He’ll be speaking at the PILMMA Super Summit this year. There are many skill sets that come into play when growing your firm. It is easy to oversimplify it.
As we continue our Spotlight on PILMMA series, Attorneys Greg Ward and Jany Martínez-Ward of join us to discuss the strategies and pitfalls lawyers face as they scale their practices. The Ward Law Group has grown significantly, and has offices in both Miami and New York. Growth is exciting — but without the right foundation, it can become a nightmare –
Cindy Speaker, CEO of Speaker Media and Marketing, joins us today as we continue our “Spotlight on PILMMA” series. At the PILMMA Super Summit 2025 conference, she will be discussing the Best Strategies for Business Marketing. But today, she will be walking us through some of the bigger mistakes lawyers make along the way. Using videos in your marketing strategy
Sterling Hawkins joins us today to discuss his “No Matter What” approach to success. This mindset has helped him grow through some of the most challenging transitions in his life, and he is sharing this mindset with the PILMMA community as the keynote speaker. Growth is uncomfortable, but it is an inevitable part of change. This is unavoidable if you
Law firm hiring expert, Jay Henderson, joins us today as we continue our Spotlight on PILMMA series. Having the right people in place makes all the difference when it comes to scaling your law firm. Obviously, each role requires a different skillset. Beyond that, each person has unique requirements to keep them performing at an optimal level. This can include