Lindsey Busfield, PMP

What Should Lawyers Wear? Trends & Style Advice – Personal Injury Marketing Minute #12

The Personal Injury Marketing Minute episode #12 features Master Style Coach and Personal Brand Strategist Mary Michele Nidiffer. Mary covers what attorneys should wear when meeting prospective clients, in the courtroom, when going to trial, men’s and women’s style, and much more. You may visit Mary’s website or connect with her here: Website: https://stylebymarymichele.com/ Store: https://shopstylefinder.com/ Insta: https://www.instagram.com/shopstylefinder/ Email: Michele

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How To: Video Verification for Google My Business

When starting a new business or opening a new office location, it is crucially important to properly set up your Google My Business account. In most cases, this is a relatively simple process. You go to business.google.com, enter your business information, Google sends you a post card with a verification code, you enter it, and viola – you have a

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How To Make Videos for Lawyers – Martin Schlesinger – Personal Injury Marketing Minute #9

With the surging popularity of video platforms like TikTok and YouTube, some super successful lawyers have launched viral video marketing campaigns. How did they do it? First, they had to master the simple basics of videography. Video campaigns for lawyers do not require a full camera crew or expensive equipment. Legal marketing videographer, Martin Schlesinger, discusses how you can leverage

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Intake Specialists with Chris Mullins – Personal Injury Marketing Minute #8

In this episode, Chris Mullins, aka “The Phone Sales Doctor”, provides absolutely wonderful tips on intake specialists. Intake specialists are very important for personal injury law firms and all types of attorneys. Chris Mullins discusses the difference between a receptionist and an intake specialist, screening question, training, empathy, salesmanship and general intake problems and solutions. Chris is the author of

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Video: The Unsung Hero of the Legal Marketing Toolkit

In the supersaturated legal market, it can feel impossible to stand out. Many of the huge law firms with massive budgets buy out the billboards, radio, and tv ads, and have dominating awareness campaigns. However, with a little creativity and a modest budget, you can still capture a large share of the attention. You simply have to do what nobody

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