The primary category you choose on Google Business Pages (GBP) is one of the most important factors for ranking in Google’s local pack. It’s easy for law firms that focus on one practice area to choose a primary category. For example, a law firm that only takes personal injury cases should choose “Personal Injury Attorney” as their primary category. However,
Technically, attorneys (and other businesses) with Google Business Pages configured as a Service Area Business (SAB) can rank in the Local Pack. However, if there’s any competition in your area at all, it’s highly unlikely you’ll show up in the Local Pack – attorneys with physical locations will display instead. The rare cases where SAB lawyers rank in the local
In most cases, Google allows lawyers to have personal GBP listings besides the primary law firm listing. However, this is not always recommended for the highest visibility. When can lawyers have their own GBP listing? Lawyers can have their own GBP listings as long as they’re public-facing, and not the only lawyer at the law firm. We call these listings
