The primary category you choose on Google Business Pages (GBP) is one of the most important factors for ranking in Google’s local pack.
It’s easy for law firms that focus on one practice area to choose a primary category. For example, a law firm that only takes personal injury cases should choose “Personal Injury Attorney” as their primary category. However, there are a few things to consider when choosing a primary category for law firms with multiple practice areas.
One consideration in choosing a primary category is to define what percentage of each practice area your law firm focuses on. If it’s 90% personal injury cases for example you should choose “Personal Injury Attorney” as your primary category.
If on the other hand, your law firm focuses relatively evenly on multiple practice areas I’d suggest choosing “Law Firm” as your primary category.
The second consideration in choosing a primary category depends on whether your firm has lawyers who focus on individual areas.
If your law firm is a general practice firm focusing on multiple practice areas equally you should make “Law Firm” your primary category.
To increase visibility for each practice area you could set up individual lawyer GBP’s using the primary category for the service area they focus on.
If you have questions about ranking in the local pack, or SEO in general, don’t hesitate to contact us. We’ve helped law firms all over the country improve their rankings and get more leads.
