OMF Podcasts

In this podcast, Allison C. Shields Johs, Esq, returns to discuss client communication. Allison recently wrote about client communications in the ABA TechReport. In her article, 2021 Websites & Marketing, she covers statistics, trends and work to be done by attorneys communicating with existing and prospective clients. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.

The Personal Injury Marketing Minute episode #20 sums up what an SEO campaign means to most attorneys. In this podcast, Lindsey discusses the importance of links and content. Of course, there are other things mandatory for good SEO, such as a fast loading, secure site, an optimized Google Business Profile, and showing up other places are searching for you. But

The Personal Injury Marketing Minute episode #19 is all about getting more Google reviews. In this podcast, Lindsey discusses what not to do and provides tips on how to ask for a review. Reviews are important and assist with rankings in Local Search and attorneys like building reviews on Google, Yelp, Facebook, Justia, AVVO, etc. Listen to all episodes or

The Personal Injury Marketing Minute episode #18 is an interview with Jacob Beckerman, the Founder and CEO of CoParse. CoParse is an app and a software for your computer used in many industries, including legal. Attorneys like CoParse because it replaces both Microsoft Word and Adobe Acrobat Pro. It handles both DOCX and PDF files and allows attorneys to view,

The Personal Injury Marketing Minute episode #17 is part 5 of a mini-series about marketing personal injury law firms. In this podcast, Lindsey discusses referral marketing. Referrals and clients who hear about you via word-of-mouth are tricky parts of marketing. Lindsey goes over some strategies some from the personal injury attorneys we work with use to generate leads. Listen to

The Personal Injury Marketing Minute episode #16 is part 4 of a mini-series about marketing personal injury law firms. In this podcast, Lindsey defines and discusses SEM (paid Search Engine Marketing). If there is one thing that is universally true in marketing, it’s that marketing professionals LOVE acronyms. SEO, PPC, LSA, GMB, SEM, O-M-G IYKYK. Listen to all episodes or

The Personal Injury Marketing Minute episode #15 is part 3 of a mini-series about marketing personal injury law firms. In this podcast, Lindsey shares what does not work and 3 actionable tips for potentially successful PR. Listen to all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Public Relations Campaign: Do Something. Welcome to the Personal Injury

The Personal Injury Marketing Minute episode #14 is part 2 of a mini-series about marketing personal injury law firms. In this podcast, Lindsey shares some tips about selecting a target audience and showing them that you care. Some of the key takeaways include identify target market, get involved in a target market’s community, show clients what you can do for