The Personal Injury Marketing Minute episode #16 is part 4 of a mini-series about marketing personal injury law firms. In this podcast, Lindsey defines and discusses SEM (paid Search Engine Marketing). If there is one thing that is universally true in marketing, it’s that marketing professionals LOVE acronyms. SEO, PPC, LSA, GMB, SEM, O-M-G IYKYK. Listen to all episodes or
The Personal Injury Marketing Minute episode #15 is part 3 of a mini-series about marketing personal injury law firms. In this podcast, Lindsey shares what does not work and 3 actionable tips for potentially successful PR. Listen to all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Public Relations Campaign: Do Something. Welcome to the Personal Injury
The Personal Injury Marketing Minute episode #14 is part 2 of a mini-series about marketing personal injury law firms. In this podcast, Lindsey shares some tips about selecting a target audience and showing them that you care. Some of the key takeaways include identify target market, get involved in a target market’s community, show clients what you can do for
The Personal Injury Marketing Minute episode #13 is the beginning of a mini-series about some of the many ways to market a personal injury law firm and obtain more cases. SMART marketing is Specific, Measurable, Attainable, Relevant, Time based marketing. Listen to all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Welcome to the Personal
The Personal Injury Marketing Minute episode #12 features Master Style Coach and Personal Brand Strategist Mary Michele Nidiffer. Mary covers what attorneys should wear when meeting prospective clients, in the courtroom, when going to trial, men’s and women’s style, and much more. You may visit Mary’s website or connect with her here: Website: https://stylebymarymichele.com/ Store: https://shopstylefinder.com/ Insta: https://www.instagram.com/shopstylefinder/ Email: Michele
This episode covers Google’s latest Broad Core Algorithm Update which began rolling out July 1, 2021. We will cover what a broad core algorithm update is, how often are there algorithm updates, when did July’s algorithm update began, what is unique about it, overlapping updates (such as the Google Page Experience update and Core Web Vitals). Finally… Should law firms
When a prospective client walks through your door for the first time, it is common sense to have your receptionist greet them. But what happens when they walk through your law firm’s digital door? When a visitor arrives at your website, they should also be greeted by someone who can answer their questions and connect them with the right lawyer.
With the surging popularity of video platforms like TikTok and YouTube, some super successful lawyers have launched viral video marketing campaigns. How did they do it? First, they had to master the simple basics of videography. Video campaigns for lawyers do not require a full camera crew or expensive equipment. Legal marketing videographer, Martin Schlesinger, discusses how you can leverage
