General Marketing

How to Make the Most of Your Virtual CLIO Cloud Conference Experience

One of the most notable transitions that we have grown accustomed to in 2020 is that of the digital meeting space. Face-to-face environments have been replaced with thumbnail versions of our personas. While we might find ourselves longing for a handshake and a happy hour, not all of the outcomes of the digital transition are so bad. In fact, the

Read More »

Were There Less Personal Injury Cases in 2020 Due to COVID-19?

After its onset in the United States, COVID-19 significantly impacted the case volumes of personal injury and workers’ compensation practitioners. Even if a vaccine comes out tomorrow, that impact will still reverberate with law firms for years to come. It was Almost Immediate. As of October 2020, Millions of people have lost their jobs. Others, including some lawyers, are working

Read More »

Do Lead Gen Websites for Lawyers Violate the Rules?

Some attorneys live by lead generation services, others don’t use them at all. They pay a fee, and in return, they get leads and out of those leads come clients. But is it Legal? That’s a tricky question. At first blush, the answer is yes in most states because there are few laws—if any—that explicitly ban the practice. However, there

Read More »

Selecting a Name for a Law Firm

Gair, Gair, Conason, Rubinowitz, Bloom, Hershenhorn, Steigman & Mackauf is a hugely successful law firm in New York City. It might be the most difficult law firm name in New York City to remember too. The law firm has been around for 100 years now, and just about everybody calls it Gair Gair. That’s far easier to remember, regardless of

Read More »

Tracking Inbound Leads on Personal Injury Websites

There are people in the world of marketing who want to nail down where their leads are coming from. I don’t blame them, however, when it comes to SEO there are some challenges. Clients I have been working with for years know beyond a shadow of a doubt that their online inbound marketing efforts are very cost effective, but for

Read More »