General Marketing

Selecting a Name for a Law Firm

Gair, Gair, Conason, Rubinowitz, Bloom, Hershenhorn, Steigman & Mackauf is a hugely successful law firm in New York City. It might be the most difficult law firm name in New York City to remember too. The law firm has been around for 100 years now, and just about everybody calls it Gair Gair. That’s far easier to remember, regardless of

Read More »

Tracking Inbound Leads on Personal Injury Websites

There are people in the world of marketing who want to nail down where their leads are coming from. I don’t blame them, however, when it comes to SEO there are some challenges. Clients I have been working with for years know beyond a shadow of a doubt that their online inbound marketing efforts are very cost effective, but for

Read More »