On October 4, 2023, Google Announced the “October 2023 Spam Update. This update primarily focuses on websites which are pure spam, however, as it does impact sites which do link-building, some attorney’s sites were indeed impacted. Google October 2023 Spam Update Timeline: October 4, 2023 – Google announced the update. October 6 – 7, 2023 – Impact felt October 9,
On or around October 6, 2023, a new feature went live on Google Business Profiles (GBP) which allow law firms (and all types of businesses) to add links to their social media accounts. Businesses which have successfully added social profiles to their GBP will now show this in their knowledge panel: Google has been testing this feature for a while
You heard it here first. In August 2023, Google has been testing a new layout for Local Services Ads (LSA) on desktop. The new layout features two attorneys in a vertical list view instead of 3 attorneys in a horizontal view. Google is currently testing this. The change may or may not roll out. If it does roll out, we’d
On May 10, 2023, Google announced their Search Labs experiment, SGE (Search Generative Experience). Their article, titled Supercharging Search with generative AI, explains that their Search Labs test and Generative AI will impact how people search, how they ask follow up questions, comparisons, how they shop, code and find local businesses such as law firms. First Looks (No, it’s not
Prior to working exclusively with attorneys we had the opportunity to work with a wide variety of eCommerce companies, news agencies and international companies. We still have access to Google Analytics data for 100+ sites and analyze Google’s Core Updates when they roll out. We rarely post about them here unless they impact attorneys. Google March 2023 Core Update Impacts
It’s that time again, there’s a new class action. At the time of this writing, we have yet to see a big push for the hair relaxer lawsuit. Not many firms are creating written content for it and we have yet to see the video Ads on YouTube or all of the advertisements on social media. Of course, we’re already
It depends. The Cost Per Click (CPC) of a Google Ad depends, in part, on what your competitors are bidding on their ads. Some Law Firms are Running Ads at a Loss (Intentionally). From Fresno to San Diego, you’ll see the same Los Angeles firms aggressively targeting southern California. Wilshire, JNY, West Coast Trial Lawyers, Morgan & Morgan and others
This week we noticed a new feature on the Google Local Services Ads (LSA) dashboard for attorneys and law firms called Scheduling. The LSA scheduling feature allows prospective clients to schedule a consultation with an attorney. To use this service, your law firm must be using a Google authorized app which shows your availability. The app you must use is
