In 2020, Google rolled out Local Service Ads for several attorney types, including Workers’ Compensation Attorneys. Local Service Ads, also called LSA, are ads which display at the top of Google’s search results in a box called “Google Screened” or “lawyers nearby”. Attorneys who focus on Workers’ Compensation have a few options when initially configuring their LSAs. There is no
Nearly every personal injury lawyer’s website in the United States has some sort of live chat option. Indeed, live chats can help capture leads from potential clients. After you’ve already gone through all the effort of getting people to the site, you want to do everything possible to convert visitors into leads. This article aims to explain all options available
If your law firm is added to Google My Business it has the opportunity of showing up in the local pack (AKA “the 3 pack”) in Google’s organic search results. This is the box which is pulled from Google Maps that shows law firms near you. Some attorneys have discovered that user proximity is a ranking factor in the local
Episode #1 of the Personal Injury Marketing Minute is here and so are Google’s new Local Service Ads. In this episode, we provide a basic overview of what they are, how to get them and what they cost. What are Local Service Ads for Personal Injury Attorneys? As of September 2020, LSAs now affect a wide variety of attorneys including
Google began testing “Google Screened” Ads for Personal Injury Lawyers in August 2020. Many Law Firms who focus on personal injury law will be interested in this new ad type. What Is “Google Screened”? Google Screened Ads for Personal Injury Lawyers are Pay Per Lead ads, also called Local Service Ads. Participating lawyers go through a screening process which includes
I have personally written around 4,000 articles for personal injury law firms. Most of those pages rank well. Some get traffic, some do not. Most do not result in cases. However, some of those pages do very well, making all of the effort worth while. These days, our team of attorneys, writers and editors handle the content, but I still
2020 has been a long, strange year, and it’s the first year we gave away a scholarship. We plan on offering a scholarship every year. You can see our current scholarship here. This year, students were asked to come up with a 500 word article or video describing how they would market a personal injury law firm. Other creations were
The COVID-19 (coronavirus) has now spread across the Globe from Wuhan, and the fatalities continue to grow on a daily basis. To date, at least two New York City lawyers have been diagnosed with the illness. Although the risk of transmission of the coronavirus is still low, law firms must monitor the virus as it spreads, and they must implement