Attorneys managing their Yelp profile are given a (paid) option to add License Verification for $1/day. Attorneys who pay for this service have a Verified License Badge added to their profile. Yelp claims this results in a 10% increase in calls. What is license verification? Wen you log in to biz.yelp.com and edit your profile you will see Yelp’s add-ons.
Giving back to your community in any way is always a good thing which may result in good backlinks. However, there are spammy, outdated methods of running a scholarship program which may not help your rankings. The “Old Way” of Scholarship Linkbuilding. Around 2010, personal injury law firms in competitive cities found a new way to score some high authority
Individual attorneys may create Google My Business pages separate from the law firm’s Google My Business page if certain conditions are met. That said, it’s usually not a good idea. Google My Business Guidelines for Individual Attorneys: Google My Business (GMB) classifies attorneys as “individual practitioners”. According to Google: “An individual practitioner is a public-facing professional, typically with their own customer
Most attorneys who dislike Google Ads (formerly AdWords) Pay Per Click advertising are in luck. Local Services Ads work totally different and are often more cost effective. What is the Difference Between Local Services Ads and Google Ads? Google Local Services Ads are Pay Per Lead. You only pay Google when a prospective client sees your AND calls you. The
Since the late 1990’s, search engines have used backlinks as their primary ranking signal. Nearly all law firms which rank on page one have done some sort of linkbuilding. In general, backlinks come in three flavors: good, bad, and ugly. Good backlinks could be from the bar association, your Yelp page, or a local Chamber of Commerce. Other necessary grey
Google’s Local Service Ads program is a Pay Per Lead service. You do not Pay Per Click, you Pay Per Lead. For personal injury attorneys, as of February 2021, costs are running up into the $250 per lead range, and you’ll want to be sure you dispute any invalid leads for a credit. While we offer managed Local Service Ads
I have set up local service ads for a dozen law firms recently and a problem we keep running into is rejections of our headshots. After going through the setup process, Google may send an email out a few days later saying “your headshot was rejected”. Why was my Headshot Rejected? You could have a very nice picture get rejected
In January 2021, Google rolled out the Question Hub to webmasters in the United States. The Question Hub has been open for a while now to publishers in certain countries. What is the Google Question Hub? The Google Question Hub is a tool which assists content creators with new content ideas. The Question Hub collects unanswered questions directly from Google